What is the Best Bulk Email Sender for the average small business and can it return a margin on sales? Here we tell you how.
What is bulk email?
The answer of course is more than one. However, the maximum is as many as you want so it is an individual application. This can be done in a few different ways
| General email | Sales or branding |
| Autoresponder mail | Follow up series |
| Newsletters | Regular posting |
I have tried most of the markets and eventually settled on Constant Contact as my choice.
Can you make money with email?
Making money with email is relatively easy compared to all other marketing methods. For a fixed monthly sum you can blast away all day long and count the returns.
Marketers will tell you that everyone on your list should return you an average of $5 a month. Personally, I have never made that but I do get a great return.
First of all, you can not always count your returns. Take newsletters as an example. They are not a selling tool. Newsletters are an information and contact devise that will bring customers back. Newsletters may contain links to income generators that we often forget to count because they may not be immediate.
You can count an Autoresponder return
Your Autoresponder sends out a series of emails that should culminate in a sale. It may be just a few emails or a whole bundle but the results should be easily visible.
One reason is that once they buy from you you take them out of the series and place them somewhere else. It could be a different product, newsletter, or similar.
A sale product or big giveaway promotion
Again very easy to monetize because results come within a few days. You can quickly assess your return on expenditure and make a decision on the future of that program.
One of the classic methods is re-sending the same successful email to all those that did not open it
the first time. If this is a success repeat it again until the results dry up.
Best Bulk Email Sender takes prices lower than most marketing.
Email v general marketing
This is an easy sum. The annual cost of email is about $600 or $1000 for up to 10,000 client list.
This may include about 250,000 contact points in a year. A run of 5000 brochures will cost nearly $1000.
Facebook advertising could cost a lot more for a lot less.
Ad words will come to tens of thousands a year making the email look cheap.
However, nothing is cheap if it does not work.
Always test your marketing
I have about 20 lists that I mail to, mostly different business niches that require a different touch point in sales. However, I generally bundle them together for a newsletter.
With something new, I will generally send a test mail and look at the results before sending it to the rest. Change the headline, and alter the call to action fix colors to see If I can get better results.
You have access to all the analytics live at any time so use them as best you can to improve your rates.
Your rates will vary with the product and purpose. As I generally sell a recurring income product one sale will cover my carrier cost for the year.
The better your material the better the results
You probably don’t need to be told that content creates results that become returns. The same principle applies to your web page and Social marketing.
Short emails are better than long ones unless you are telling a story
However, another critical factor is the know consideration. I delete any emails that I don’t know or like on a daily basis. That is before the subject line even gets a look at.
Do your readers like you and what you send?
Are they interested in your email subject line?
Is it in their interest at that moment?
If we can get one of these right you stand half a chance of having your email read.
Best Bulk Email Sender, don’t be scared of rejection.
Don’t be scared of rejection
People will constantly opt-out of your list, They have their reasons so just wave good by and move on to the others. This saves you time deleting those that never open a mail.
For example, I use the delete button every day however I don’t generally unsubscribe. When I still have an interest in the sender it is just not on my list at this time.
Why Constant Contact is my email platform
Every platform has its own set of idiosyncrasies however Constant contact seems to have less of them.
It is easy to use and there is lots of training available. I have tried others as an experiment but have always returned here.
They include other services like a website builder but as I use WordPress at Wealthy Affiliate I don’t use it.
During The Covid period, they included emails to send and support plans for those businesses suffering at the time.
Prices are all much the same but some charge per email sent where CC charge per customer. You are then not scared to send a ton of emails along the way.
Spam is not allowed however CC is indeed more tolerant than most provided you are not getting complaints. They also don’t brand everything with advertising.
You can try it for free and that is really recommended for anything you do before sending money.
Finally is an industry recognized program that is honest and reliable.
Conclusion
I am loyal to those that look after me and this is one platform that I have stayed with for many years.
Yes, I have ventured outside to find a price advantage or a performance that I was missing but have always returned.
Furthermore, it will provide a great return on expenditure and keep your customers returning to you for years to come.
Constant Contact is easy to use, with great templates, colors, and accessories so it gets my tick of approval. Sign up now.
Best Bulk Email Sender by Peter Hanley
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