Review of Wealthy Affiliate Keyword tool
What keywords will drive customers to you?
Keywords with regard to internet search are the backbone of the internet. They are your address, what people search for so their importance is really high.
An understanding of how they work is necessary for any online marketer regardless of what they are trying to achieve.
Wiki describes them as “Keyword (Internet search), It is a word or phrase typically used by bloggers or online content creator to rank a web page on a particular topic.
A Funnel, a web page, a Blog, an article all come under this heading.
There have been some important changes in recent times regarding Keywords and if you get it wrong you get penalized but more on that later.
What you should look for when determining your Keywords.
Monthly average searches
The total of the monthly average searches across the internet. It is no good if no one searches for you and likewise, too many searches also spoil the party
Visits to page one
The number of monthly visitors to page one. Even this is broken down into top 5spots where most searches stop
The number of competing websites for the Keyword. From one to millions
A figure based on your ability to achieve page One
How many domains in the keyword are available. You may have a .com.net.org etc
Having the keyword in your domain is half the battle to achieve a top listing.
So what does it all mean and how do you know when you want a Keyword.
First of all Wealthy Affiliate has a free Keyword generating tool that you can use to find the answer to all the above. This makes life a lot easier.
Next the use of Keywords. It was always voiced that you should stuff Keywords randomly throughout your article for better Google acceptance.
Google has a habit of changing its mind on all things and this is one.
You can put your keyword In the Domain, in the title and in the first paragraph of the Blog. Then no more or Google will bite you. Yoast SEO does go a bit further and sets a limit at about 1.7 % of all word being a Keyword. So a 1000 word article can have up to 17 times in different forms. This is however dependent on natural writing. Furthermore, I believe overuse will temp the Google dragon and should be contained to less than half that at less than 1.0 % in natural writing.
Keyword stuffing hurts, you should err on the lesser side for better SEO
You must have traffic.
If your Keyword was Pineapple fritters in Oregon there is no competition and no traffic. Real Estate in Oregon, wineries or hiking all have traffic but no one wants your Fritters. You could promote all day and no one will come.
You must aim for page one
It is said that 97% of all searches are made on page one of the search with 67% in the first five listing.
This makes it pretty hard to rank unless you do it correctly from the start.
Tools to use
I am promoting the free one at Wealthy affiliate but you can go premium for the Jaaxy at $19 a month or the pro at $49 then to Enterprise at $99. Start free and learn the way before spending any money
Or perhaps go to MOZ and pay $197 a month as an example but you get a couple of months free.
You will also read about long tail Keywords. A long tail keyword simple defines the word more precisely.
Dunlop is a well-known brand and Keyword. They sell a myriad of products so we need to thrash it out a bit. What about Dunlop tennis shoes for men. You will understand that this long tail keyword might find a result?
Alexia is a good guide as with the free Google analytic tool and Google adds planner.
Whatever you do you simply must do your Keyword research before you go to print.
The Wealthy affiliate Keyword tool is the ideal starter model that can take you to any level you desire.
It comes with free training and support as you build your confidence.
Review Wealthy Affiliate Keyword tool is part of a series in the benefits of the Wealthy Affiliate.