7 ways to Find pain points in marketing. This is one of the principle factors in achieving results with any online marketing
How to Find Pain Points for Your Niche (And Why It’s the Key to Winning Sales)
Introduction
Imagine you’re a doctor diagnosing a patient. You wouldn’t prescribe medicine without understanding their pain, right? The same principle applies to affiliate marketing. Your success hinges on identifying and addressing the pain points of your niche audience. Let’s dive into how to uncover them like a pro.
1. Start with the Obvious: Forums and Social Media
- Why? These platforms are goldmines for raw, unfiltered problems people face.
- How?
- Search niche-related forums (like Reddit or Quora).
- Look at trending hashtags and discussions on Twitter and Facebook groups.
- Pay attention to recurring complaints or “why does this never work?” posts.
Example: Searching “affiliate marketing frustrations” on Reddit might reveal users struggling with traffic generation or conversion rates.
2. Leverage Online Reviews
- Where? Check reviews on Amazon, Yelp, or niche-specific products.
- What to Look For? Complaints and unmet expectations.
- Actionable Tip: Use these as clues to highlight solutions in your content or promotions.
Example: If a tool gets frequent reviews about being “too hard to use,” you can position an alternative as “user-friendly.”
3. Use Keyword Research Tools
- Why? Search intent often reveals pain points.
- Tools to Try: Google Keyword Planner, Ubersuggest, or Jaaxy
- What to Do:
- Look for problem-focused searches (e.g., “how to fix,” “why won’t,” “best way to”).
- Target those with your content to pull in a ready audience.
4. Dive into Testimonials and Case Studies
- How? Look at what customers rave or complain about in testimonials.
- Why? It reveals the desires and frustrations of your target group.
- Pro Tip: Use customer language from testimonials to make your messaging relatable.
5. Ask Your Audience Directly
- Method:
- Poll your email list or social followers.
- Use surveys or direct questions (e.g., “What’s your biggest challenge with [niche topic]?”).
- Benefit: Build trust while gathering insight.
6. Analyze Competitors
- What to Do:
- Study their content, ads, and FAQs.
- Look at comments on their blogs or social media posts for hidden gems.
- Why? If it’s a pain point for their audience, it might be for yours too.
7. Observe Consumer Behavior Trends
- Where: Google Trends, industry reports, or niche blogs.
- What to Look For: Emerging frustrations or shifting desires.
Example: A rise in searches for “best AI tools for beginners” signals growing interest and potential gaps to fill.
Conclusion: Take Action Today
Michael Cheney teaches all about this in the AI course AI Millionaire, it also includes tools to use .
Uncovering pain points isn’t just about research; it’s about connecting with your audience on a deeper level. When you solve real problems, you position yourself as the go-to resource, and sales naturally follow.
7 ways to Find pain points in marketing by Peter Hanley
Know your audience before you start any marketing
From struggle to success, my journey with affiliate marketing