7 ways to Find pain points in marketing

7 ways to Find pain points in marketing. This is one of the principle factors in achieving results with any online marketing

7 ways to Find pain points in marketing

How to Find Pain Points for Your Niche (And Why It’s the Key to Winning Sales)

Introduction


1. Start with the Obvious: Forums and Social Media

  • Why? These platforms are goldmines for raw, unfiltered problems people face.
  • How?
    • Search niche-related forums (like Reddit or Quora).
    • Look at trending hashtags and discussions on Twitter and Facebook groups.
    • Pay attention to recurring complaints or “why does this never work?” posts.

Example: Searching “affiliate marketing frustrations” on Reddit might reveal users struggling with traffic generation or conversion rates.


2. Leverage Online Reviews

  • Where? Check reviews on Amazon, Yelp, or niche-specific products.
  • What to Look For? Complaints and unmet expectations.
  • Actionable Tip: Use these as clues to highlight solutions in your content or promotions.

Example: If a tool gets frequent reviews about being “too hard to use,” you can position an alternative as “user-friendly.”


3. Use Keyword Research Tools

  • Why? Search intent often reveals pain points.
  • Tools to Try: Google Keyword Planner, Ubersuggest, or Jaaxy
  • What to Do:
    • Look for problem-focused searches (e.g., “how to fix,” “why won’t,” “best way to”).
    • Target those with your content to pull in a ready audience.

4. Dive into Testimonials and Case Studies

  • How? Look at what customers rave or complain about in testimonials.
  • Why? It reveals the desires and frustrations of your target group.
  • Pro Tip: Use customer language from testimonials to make your messaging relatable.

5. Ask Your Audience Directly

  • Method:
    • Poll your email list or social followers.
    • Use surveys or direct questions (e.g., “What’s your biggest challenge with [niche topic]?”).
  • Benefit: Build trust while gathering insight.

6. Analyze Competitors

  • What to Do:
    • Study their content, ads, and FAQs.
    • Look at comments on their blogs or social media posts for hidden gems.
  • Why? If it’s a pain point for their audience, it might be for yours too.

7. Observe Consumer Behavior Trends

  • Where: Google Trends, industry reports, or niche blogs.
  • What to Look For: Emerging frustrations or shifting desires.

Example: A rise in searches for “best AI tools for beginners” signals growing interest and potential gaps to fill.


Conclusion: Take Action Today

Michael Cheney teaches all about this in the AI course AI Millionaire, it also includes tools to use .

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Uncovering pain points isn’t just about research; it’s about connecting with your audience on a deeper level. When you solve real problems, you position yourself as the go-to resource, and sales naturally follow.

7 ways to Find pain points in marketing by Peter Hanley

Know your audience before you start any marketing

From struggle to success, my journey with affiliate marketing

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