How to blog using the skyscraper technique and challenge the big boys on page one, the only place to be. Learn to earn

Reading time: 6 minutes

• What is the Skyscraper technique
• Make your material better than anyone else
• ADD some data to the blog
• Challenge the status quo
• Adding authority
• Adding your own and other experience
• Adding expertise
• Bring your own experience into play
• Information Gain
• Don’t ignore the power of Bing
• The first page of a search term is the only place to be
• How to blog using the skyscraper technique to get to page one
• Conclusion
• How to blog using the skyscraper technique by Peter Hanley

What is the Skyscraper technique

In Real estate, a Skyscraper is the highest or biggest building in town. Taking that to blogging it came to mean a big long blog of many words, often 10,000 or more.

However, everything changes, and the latest Skyscraper technique is taking a current performing article with lots of backlinks and traffic and writing it better.

When many blogs simply rehash the same old material Google is looking for something more.
Google wants to refer readers to the best content and not just an exact match keyword.
Using Artificial intelligence they look for User Intent when searched and take the readers to the best available destination.
Page one of a search term is often dominated by major players all pedaling the same information in different wrapping. They understand SEO and have applied every possible trick to gain a favorable placement. So how can you beat them?

Make your material better than anyone else

The first thing to do is a Google search on your Keyphrase and see who dominates the first page. You want one with lots of backlinks and a great name like AHreffs

Look at what they offer starting at the keyword and meta description. Can you make it better?

Now go to the content and see what they have to say, or in fact, don’t say.

I am not suggesting you plagiarise material but I am saying that you can take relevant points and make them better.

Challenge what they say and offer a counterargument
Expand on the offering. turn 7 tips into 9
Check the date on the original and find recent changes you can add.
Visuals go a long way so add some appropriate images

ADD some data to the blog

Nothing grabs the eyes more than data, a Graph or a list really highlights what you are talking about.
If you can’t find anything appropriate go to Canva.com and knock up your own. It will only take a few minutes and cost nothing.

Challenge the status quo

Because it is there in black and white does not mean it is correct or has not changed since being written. Even if it is partially correct take it to the next level and challenge the position taken.

“AHreffs said to make sure there are plenty of backlinks”.However, some backlinks are just blackhat material that can not be taken into consideration. So when looking at backlinks make sure they are legitimate. so many people fall for this trap etc.

Adding authority

Google loves authority and places it ahead of so many other SEO elements. In fact, unless you borrow some authority you may not make the grade.

” a recent article by Ahreffs stated that their article was written by the resident expert in SEO.”
But, Neil Patel the owner of Ubersuggest a well-used keyword tool suggested that authority must be the highest person in the subject matter. If it is medical then a Doctor, legal a laser, or SEO is a company that specializes in it. Yoast SEO, with 5 million users takes a whole different perspective, etc

Adding your own and other experience

You will understand the power of testimonials. They are used in many places to add the experience to the subject and give it credibility. This may be your own or people that have an interest in the subject.

What do my readers have to say about the Skyscraper technique and the experience and success they achieved. How could you not believe them?

Adding expertise

I have a friend Partha that promotes a different way of achieving keyword success. Partha ignores the meta description in the belief that Google will write what they want anyway and do it better than you. They have the experience so this could be true.

Partha is followed by many because he gets results. Small blogs get traffic in the thousands every month so it’s his way, Or the highway. He does not just sprout figures, he provides proof and testimonials to boot.
Partha does not scream Skyscrapers of any of the new buzzwords believing simply in the art of finding keyphrases that bring results.

Bring your own experience into play

I recently wrote a blog on the best way to do Keyword research that centered around the phrase:

Information Gain

This concept is very similar to the Skyscraper technique in that you make the current work a lot better by adding to the original content and improving on the impact.

You can even be the underdog and take on the big guns to reach page one of a search term.

When every article offers much the same material Google wants a fresh approach that challenges the assumptions within.
Your article must be written in a way to maintain page time because instant dropouts mean a bad experience. That is not what they want.

Google uses Search Intent so write for the readers and provide great answers or ways to solve an issue. This will help maintain your first-page position.

Don’t ignore the power of Bing

Bing and Yahoo combine their stats even though they are quite separate from search engines. Bing is stuck in the original mode working on exact match keywords so when Google does not give you the love you want it is often the case that Bing steps up. I find it rare to achieve a page one rating on both at the same time.

However, Bing is still a powerful search engine in many countries so ranking with them is equally important.

Having Keywords within your post will help both Google and Bing deliver a greater volume of traffic. Of course, Content will still get you a better place in the hierarchy

The first page of a search term is the only place to be

Most searchers never go past the first three free items on page one. That is over 90% so you really need to get there. However, when that position is dominated by the big boys it is hard core grafting to beat them at their own game.
It is far better to change your keyword to one with less traffic and competition to make life easier.

But this is not always possible.

How to blog using the skyscraper technique to get to page one

When you have to fight the battle for position one reverts to the Skyscraper technique and tackles them head-on with their own material. But, done better.

Write better quality material and add a new perspective backing it up with testimonials and user experience.
Go pretty with appropriate images, colors, and Graphs to showcase your work.

Google wants, and in fact, demands the best material. So give it your all and win the game.

Conclusion

Information gain may be the new word of the month but it carries with it a lot of growth power. When you are taking on the best you need to be better. So give it your all and watch the climb through the ranks.

How to blog using the skyscraper technique by Peter Hanley

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Is blogging worth while now that the internet is saturated with all sorts of information. 6 million blogs a day and you can be one of them

Reading time 4 minutes

• Is blogging for you
• What do you need to know to write a blog?
• Blogging is not a quick money fix.
• People retire on a bloggers income
• Training is necessary to be a good blogger
• Conclusion
• Is Blogging Worth While by Peter Hanley

With more and more people using search engines every day blogging has become a market on its own. Plus one where money is made by those who are successful by using a few simple tricks

There is no doubt that blogging can be a very valuable tool for those who are looking to build their businesses or promote themselves in some way. Whether you want to share your thoughts and ideas, build a community around your brand or simply boost your search engine rankings, blogging offers many opportunities to help you reach your goals.

Of course, as with anything else, there is no guarantee that blogging will be worth your while. It takes a lot of hard work, dedication, and commitment to produce quality content that will resonate with your audience. However, if you are willing to put in the effort, there is no reason why blogging couldn’t be a very worthwhile activity for you.

Is blogging for you

So, do you think blogging is worthwhile? There are certainly many benefits to be gained from starting a blog, but it all depends on what your specific goals and needs are. For some people, blogging may not be worth the time and effort involved. But for others, it could end up being a very valuable marketing or content creation tool that helps them reach their goals. Only you can decide if blogging is right for you. But if you’re willing to give it a try, there’s no reason why it couldn’t be a very worthwhile endeavor.

What do you need to know to write a blog?

If you have a basic understanding of Keywords and how they gather readers your job is half done.

Remember that a blog is there to answer a question or solve a problem and your writing must reflect that. Readers want answers so give it to them and then explain why.

It could be a review of a great product.

Love this product and I recommend it because…
You have answered a question and for those that want to read on you can give them any amount of good reasons for your opinion

Blogging is not a quick money fix.

In fact, quite the opposite is true. to be trusted and liked by a following takes time and effort and it may be many months before you make any traction.

However, once you reach the sweet spot writing gets a lot easier and the income starts to flow.

People retire on a bloggers income

The beauty of a blogger’s income is that it is open-ended and without restrictions so once you hit the open road anything is possible.

You can sell a product	Yours or from someone else
Recommend product	On a commission basis
Gather affiliate commission	Unlimited affiliate opportunities
Market training packages	Yours of borrowed
Sell your eBooks	Be a published writer
Allow site advertising	Get paid per click

A single blog may contain any number of income opportunities so money may pore in from several sources in a single-page document

What to consider before starting a blog

Training is necessary to be a good blogger

There are a few golden rules with blogging and far too many to share in a simple post however I have written at length on this in a seven-part documentary

9 stages to writing a blog

Work through everything from the introduction to the final stages gathering a good understanding as you build your own free site. 9 separate steps with a bundle of tips and ideas starting from buying a Domain.

I threw Neil into the fold as I have a bundle of respect for his work.

Conclusion

As a long-term blogger, I am biased because it gives me a chance to be a writer, express my views and help a lot of people obtain independence in life, oh and grab a few dollars along the way.

Don’t be shy about earning money from something you love, you put in the work and deserve the recognition and gather a great future for yourself and your family.

Is Blogging Worth While by Peter Hanley

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