Best Bulk Email Sender

What is the Best Bulk Email Sender for the average small business and can it return a margin on sales? Here we tell you how.

What is bulk email?

The answer off course is more than one. However the maximum is as many as you want so it is an individual application. This can be done in a few different ways

General emailSales or branding
Autoresponder mailFollow up series
NewslettersRegular posting

I have tried most of the market and eventually settled on Constant Contact as my choice.

Can you make money with email?

Making money with email is relatively easy compared to all other marketing methods. For a fixed monthly sum you can blast away all day long and count the returns.

Marketers will tell you that everyone on your list should return you an average of $5 a month.Personally I have never made that but I do get a great return.

First of all you can not always count your returns. Take newsletters as an example. They are not a selling tool. Newsletters are an information and contact devise that will bring customers back. Newsletters may contain links to income generators that we often forget to count because they may not be immediate.

You can count an Autoresponder return

Your Autoresponder sends out a series of emails that should culminate in a sale. It may be just a few mails or a whole bundle but the results should be easily visible.
One reason is that once they buy from you you take them out of the series and place them somewhere else. It could be a different product, newsletter or similar.

A sale product or big give away promotion

Again very easy to monetize because results come within a few days. You can quickly assess your return on expenditure and make a decision on the future of that program.

One of the classic methods is re-sending the same successful email to all those that did not open it
the first time. If this is a success repeat it again until the results dry up.

Best Bulk Email Sender takes prices lower than most marketing.

Email v general marketing

This is an easy sum. The annual cost of email is about $600 or $1000 for up to 10,000 client list.

This may include about 250,000 contact points in a year. A run of 5000 brochures will cost nearly $1000.
Facebook advertising could cost a lot more for a lot less.
Ad words will come to tens of thousands a year making email look cheap.
However nothing is cheap if it does not work.

Always test your marketing

I have about 20 lists that I mail to, mostly different business niches that require a different touch point in sales. However I generally bundle them together for a newsletter.

With something new I will generally send a test mail and look at the results before sending it to the rest. Change the headline, alter the call to action fix colors to see If I can get better results.

You have access to all the analytics live at any time so use them as best you can to improve your rates.

Your rates will vary with the product and purpose. As I generally sell a recurring income product one sale will cover my carrier cost for the year.

Email newsletters how to

The better your material the better the results

You probably don’t need to be told that content creates results that become returns. The same principal applies with your web page and Social marketing.

Short emails are better than long ones unless you are telling a story

However another critical factor is the know consideration. I delete any emails that I don’t know or like on a daily basis. That is before the subject line even gets a look at.

Do your readers like you and what you send?
Are they interested in your email subject line?
Is it in there interest at that moment?

If we can get one of these right you stand half a chance of having your email read.

Best Bulk Email Sender, don’t be scared of rejection.

Don’t be scared of rejection

People will constantly opt out of your list, They have their reasons so just wave good by and move on to the others. This saves you time deleting those that never open a mail.

For example I use the delete button every day however i don’t generally unsubscribe. When I still have an interest in the sender it is just not on my list at this time.

Why Constant Contact is my email platform

Best Bulk Email Sender

Every platform has its own set of idiosyncrasies however Constant contact seems to have less of them.
It is easy to use and there is lots of training available. I have tried others as an experiment but have always returned here.
They include other services like a website builder but as I use WordPress at Wealthy Affiliate I don’t use it.

During The Covid period they included emails to sent and support plans for those businesses suffering the time.

Prices are all much the same but some charge per email sent where CC charge per customer. You are then not scared to send a ton of emails along the way.

Spam is not allowed however CC is indeed more tolerant than most provided you are not getting complaints. They also dont brand everything with advertising.

You can try it for free and that is really recommended for anything you do before sending money.
Finally is is an industry recognized program that is honest and reliable.

Conclusion

I am loyal to those that look after me and this is one platform that I have stayed with for many years.
Yes, I have ventured outside to find a price advantage or a performance that I was missing but have always returned.

Furthermore it will provide a great return on expenditure and keep your customers returning to you for years to come.

Constant Contact is easy to use, great templates, colors and accessories so it gets my tick of approval. Sign up now.

Best Bulk Email Sender by Peter Hanley

Best Bulk Email Sender
Peter Hanley
About

Online business ideas for beginners

Online business ideas for beginners that have some chance of making money and will not cost a fortune. We tell you to think before you leap.

What are good online business ideas?

First of all anything we talk about must have a chance of returning your investment in time and money. The rest are not worth following unless you want a hobby.

Wealthy Affiliate is my number one choice because it teaches you to make money, has a great affiliate program and introduces you to a whole lot of real chances with other affiliates operations.

Start with some basic training so you don’t waste time

I can give you any amount of great ideas to make money but none will work unless you have some idea of what you are doing.
You need to understand about SEO and keywords along with how you go about selling online.

Secondly, we don’t want your money, we want you to try the basic training for free and see if it works for you. This is before you do anything else.

A world of scams are waiting for you.

Certainly you can give away a lot of money and get nothing in return. Everyday great offers will pop up promising the world and how you can get rich without any experience. 99% are rubbish and designed by professionals to get you in. Not only will they take your money they will consume so much of your time that you will eventually give up.

There are good paid courses if you want a mentor

One I usually recommend is my friend Roy Carter. He lives the online dream residing on an Island in the Pacific Ocean dodging the occasional cyclone and teaching people the basic skills.
Roy does not take everyone and he introduces himself with a nice video where you hear what you will learn before you need to commit anything. It is a paid course but worth while if you need your skills fast tracked.

Online business ideas for beginners and some basics

Good business ideas for you

Only recently Amazon was right up in the top list of opportunities until they slashed all the commissions in half. Amazon and Walmart two top rated companies don’t want affiliates any more

My recent update on the new position Amazon has taken was reported in a recent post.

Imagine spending months building an Amazon site and seeing it trashed overnight.

Therefor we need to find some new light among the shade.

The affiliate business is truly alive you just need to find the right one

Online business ideas for beginners

During the Covid crisis home Gym equipment was all the rage as were bicycles and all things exercise. Anyone that had an affiliate site really hit payday.
It did not stop there, home renovations also went ballistic, curtains, carpets, lighting to name a few.
In addition it went on with computer equipment and desks for the home based workers.

Then we went to take away meals and packaged dinners for those locked away.

My point is that affiliate sales are always available even in the worst of times New online business ideas are every where you just need to ask.
How do you ask? I will tell you later but there are some things to do first.

You need a resume of your experience.

Imagine walking up to a new boss and saying I want to sell your stuff. Great says he,( or she) what experience do you have. Your reply could be, ” well none but I want to learn. OK, can you set up a website? No but it can’t be that hard. Do you know anything about Gym equipment? No, but my cousin does some weight training I could ask him, would that help.

On the other hand the conversation goes along the lines of: ” yes I have a website and getting some traffic every day, At this stage I have not placed any links to the site but believe your product will fit right in”

Who will get the job?

Finding an affiliate partner the easy way

Firstly know exactly what you want, it could be Home gym equipment available in Nebraska under a thousand dollars.

Go to Google type in home Gym equipment Nebraska (space) affiliate,

You will see pages of results just like the one below for all sorts of opportunities

home business
A live example

Therefor finding opportunities is pretty easy but converting them is something else.
Affiliate marketing online

Recurring income affiliate earnings

I am biased here because I have been doing this for three decades in business and online

You sell a product today and then get paid every month for as long as the association lasts,
Wealthy Affiliate is a recurring income system as they grow the whole business based on refferals and you can join and start from day one.

We talked about the Gym industry and they have rental products and training programs that also fill the bill.

Wealthy AffiliateWeb hosting and training
Jaaxy Keyword finderKeyword Tool
A WeberLists and leads
Constant ContactEmail marketing
Contact SamuraiVideo builder
Roy CarterMentor training
A short list

All the above are in my stable and are reputable and class leading products that I would recommend.

Off course if you google this there are thousands more to choose from. Let’s do a reminder to learn before you earn.

Online business ideas for beginners who are you?

Is blogging for beginners?

First of all I am a blogger so my advice is probably a little biased towards this product. As a writer I can add affiliate links everywhere and even advertising to make considerable returns on my efforts.

It may become a profitable business that can sustain a healthy life style however it takes time.
If you have a subject and a passion start today because time won’t wait.

When I was looking for what to do on the internet i thought I am just Joe average what Have oi got to write about. Five hundred blogs later I found the answer is what can I not write about?

I love what I do and helping both small business and Internet start ups has become a passion.
However it is time consuming and takes lots of words to find your place among the readers.
For instance I write about 6000 words a week and run a business so it takes a bit of effort particularly as I am a two finger plodder on the Keyboard.

Running a shop online

Surprisingly quite easy to do and easy to run with the technology available today. You can run a free Woocommerce.com site on WordPress or pay for Shop.com. Takes a bit of set up time but when you are up and going just maintenance.

What will you sell? Your own products, drop ship products, affiliate products, training, support or a whole range of options. It is an online shop just fill the shelves with products that will make you money.
Online shopping is growing exponentially so the time is right to join the rush.

Who is online marketing for?

I have written for seniors, teenagers, Black woman, old guys and gals, retired, restricted the list is endless as the internet is blind. There is no prejudice where we are all made equal.

Finally I shall repeat go to school first learn the basics and apply them to have a chance of success.

Conclusion

My desire on this page was simply to give you a bit of enthusiasm to start a real journey on the internet. Furthermore to enjoy the journey and make it a success along the way. It takes time and maybe a few dollars here and there but spend money wisely and dedicate time broadly an the way to a great occupation or hobby.

Online business ideas for beginners by Peter Hanley

Online business ideas for beginners
The author

Peter Hanley

About

Selling during a pandemic

Coronavirus and business

Selling during a pandemic or any natural disaster is a time for the best of you to build your future and move your business forward.

This is not a time to panic

We are currently under the spell of Covid-19 one of many over the years that will trash your business if not handled correctly.
Furthermore it may be fires, typhoons, floods, sunamies, cyclones and other natural disasters that will impact your life.

Your major take from the current Pandemic should be that consistent contact keeps everyone aware and not alarmed. We see world leaders everyday telling us the latest news, often peppering it with hope and trust.

The public has been masheld like no other time into compliant obediance as we rally together to fight a rampaging crisis.

Communications is key, it has made the difference.

Use communications as your tool to success.

In my country many businesses have had to close down, doors locked and staff dismissed as we keep a boundary around contact. Essential services continue in a haphazard manner of close contact.

Communications will continue to win the battle and this can be done in many ways

  • Email is first
  • Newsletters are included
  • SMS is handy
  • Even an old fashion phone call
  • Creating videos
  • last but not least Social Media

When you are working from home and looking for things to do then jump on board one of the above.

You will have a customer list ( or should) so bring it up to date and then invest in some tools.

New tools to work with

This is the time to get a great email plan working. Email is not singular it is a mix of products that make your life easy.

A single contact emailThank you emails, contact details etc
Then your broadcast groupA sale for all VIP members
Building an autoresponderA new email every day on automation
Setting up a newsletter templateA must-do every two weeks
Reminder emailsAppointments, closing etc

Here you can see that the humble email is more than just a quick message to keep basic contact.

The essentials of business communications an open discussion

Do emails still work?

They sure do or your inbox would not be full of wonderful opportunities waiting for you every day. However, most will not be opened unless you have an understanding of what to do.
As a communications tool, this is by far the cheapest and best method of maintaining contact.

Selling during a pandemic with SMS

Using SMS in marketing

Your SMS market includes all your customers.
Furthermore SMS has instant results with a very high open rate.

Our Government have used SMS for important updates because more people read SMS than any other media.

One of my customers sends messages to advise that his store is still open.

Another confirming that all appointments were being kept

and another to say store closed until furthernotice.

Using SMS can be more expensive however with better results.

Social media from home

Social media still has a huge pull and it is an excellent tool to transport viewers to another page or location. Your social media is for entertainment and to showcase ideas it is not about selling or marketing. Maybe I should repeat that however there are times it can be used.

My daughter closed her retail shop for the Covid lockdown. Fortunately she had invested in an online shop as a back up to sales so she maintains a presence even in lockdown.

Currently she does a video of herself and new products as she wanders around a store empty of buyers. Does it work? It sure does with online sales and home delivery going gangbusters.

Selling during a pandemic using Video.

marketing in a pandemic
Use of videos

Using video for your business

Just hang about for a minute and don’t be scared of the whole video business. Did you know Youtube is searched nearly as often as Google? Plus more times than Bing and Yahoo combined.

You can do a simple video and post it to YouTube on a phone or tablet or a professional live video through Content Samurai.

Make up your how to do things stories and keep them as links on your website to increase site time and greater SEO.

grab this free book that takes you into the video world

The internet revolves around Keywords

You need a very good working knowledge of keywords and how to use them.

They make the difference in your marketing between success and failure. The use of words is the road directory of the internet and most lead to dead ends.

You are fortunate that there are Keyword tools that tell you all about traffic and conversion along with competition and success. These must be understood before you do another thing.

Try this free tool today and start to check all your marketing for a better way to be seen.

Take your blogging adventure

blogging in a virus

First of all this is not an overnight adventure it is a term commitment that needs constant attention to find and keep a huge reader base. It can be part of a website or stand alone opportunity designed to make you money.

I started to blog as an aid to my large email list and customer portfolio. I could not share all I know through other means so I now link to appropriate pages at every opportunity.

No doubt I take the opportunity to monetise what I do with affiliate links and advertising but that does not distract from the core product.

I am marketing business ideas like all those above and provide an opportunity for small business owners to advance their income.

Conclusion

On my home page, you will find endless topics to help you grow your business. Take some time and adapt anything that will suit your current position.
If you are stuck at home this is a great time to ramp up your marketing or even if the business has slowed right down do something to prepare for the tomorrow that will be here sooner than you think.

Furthermore don’t waste this opportunity to expand your future.

Growth of your future is in your hands not in a lousy virus.

Take my ideas and run with them for youtr future.

Selling during a pandemic by Peter hanley

selling during a pandemic
Peter Hanley
About

coronavirus and business explained

Best way to build an email list

email list

A customer list is a negotiable asset and the best way to build an email list comes in several stages. Here we tell you the correct steps to take.

Why have an email list anyway?

A list of any kind gathered correctly and maintained regularly represents a valuable asset in your business. An asset that can be valued in $ per subscriber on the sale of the business.

This can be a fixed location or an online business it makes no difference.

My condition is that it must be legally gathered in the course of business. There is a thing called the spam laws with huge penalties for randomly contacting people.

Starting the email journey

This will vary depending on where in business you are.
Retail;

A retail business is easy, you have data everywhere, client details, billing, enquiries, competitions, surveys and asking at the counter.

firstly sort your list

Your job is to put them into an order and record them in a file.
If you have a women’s’ dress shop your order may look like this.

  • Small size women
  • Large size women
  • Younger group
  • Older vintage
  • Trendy buyers
  • Brand loyalty
  • Special followers
  • Summer ware
  • Winter ware
  • Accessories

Yes, many will be part of several groups but not all of them.

The power of an email list

You should never underestimate the power of a list. It is a guide to your customer base, their habits and buying patterns.

A well-segmented list can be used for marketing every day. It is not time-consuming but rewarding as your results are relayed immediately.

It is a permanent asset that has great value for any buyer.

A customer of mine fell on hard times and had to close her business. She recovered some funds from asset sales at trash prices and still owed quite a lot of money. Her closest opposition approached me and offered to buy her contact list. Good value as it would have cleared all debts but guess what, she did not have one.
This was an early lesson for me and I have pushed this barrow long and hard.

This is not a one-off case. An associate had a very busy Pet food business that was unfortunately raised by fire. It broke Peter’s heart and he never re-entered business. His customer list from the rewards card he had maintained allowed him an extra income bonus. ( lucky he had it all backed up)

Marketing to a list in different ways

Before I tell you how to get a list together let’s look at some interesting examples.

First of all, I run a message service to small business so I have close contact with a range of customers. I also mail them with ideas on a regular basis and many act on these in innovate ways.

The Loan consultant.

Having written many loans over the years Mike had collected quite a few names. At this time interest rates were being changed on a monthly basis and it was difficult to keep up.
Mike sent an SMS message to all his client every time the federal bank made a change. No selling, no coercion just information.
Mike wrote many new loans directly from the SMS service even though his email newsletter was also a monthly habit.

The Tyre man

Justin had a tyre service in a local upmarket community, next to a big shopping centre and a whole bundle of passing traffic. His idea was to send an SMS saying call in and get your tyre air pressure checked for free.
Again no sales pitch just a good offer.
Believe me, when I say the first customer to take advantage was a Porche driver. He said I was driving past and you reminded me I need a set of tyres can you do them while I am at the shops. Kerching.$

The swimming teacher

Sue had a busy swimming centre that provided regular lessons for the younger generation. Her company decided to message every client that had been absent for a period of time with a new deal.
They sent out about 130 messages by SMS to test the waters. The return was about 50 new bookings that they would have lost. kerching$

Yours truly

I send out emails nearly every day, some segmented some a newsletter-style to all. I regularly get new customers that have been on my list for over a year. When the time was right I was in front of the action.

What are the best ways to get names for a list

I just googled this exact question and had a look at a lot of answers however I want to stay local and easy. So I list my top 10 ways.

Ask for your customer details

This is a no brainer. You want it for your invoicing and even cash sale receipts and other instore needs. Record them in a manner you can access and use.
You must be proactive to get results.

Run an instore VIP club.

Do you have a coffee card, a major store card or even a Flybys card? These cards are to get your information so they can market to you, blind Freddie knows that however, we all have them and willingly give over info.

A regular instore promotion, raffle or survey

We will line up to give our details in the minute chance of winning or achieving a gift. It is in our nature.

Telemarketing is still alive

It might be hard work but it is rewarding. I ran a campaign using a call centre in India. Don’t get me wrong we all hate telemarketers and particularly the overseas variety. Firstly I did not ask them to sell, all I wanted was to ask if they had a message service and if not get an email address. This delivered thousands of potential customers.

Websites

Using contact forms, popups, enquiry channels all add to the supply. You must have these anyway so make the best use of them.

Events

Stay with me for a moment on this one. This is an instore promotion style event where a supplier does a workshop. It may be you or an outsider but the idea is the same.
At 5 pm on Thursday, Wild Erp will give a workshop on the sharpening of Tomahawks. Great door prizes and giveaways.

An actual example is Geoff who has a wholesale business in the refrigeration industry, Geoff runs a breakfast event every few months. Invites are by SMS and you are prompted to bring a guest. They have a supplier giving goody bags away and a sausage sizzle for all.

Social media promotions

Surveys, competitions, ebooks giveaways can be done on all forms of social media. This can be a really strong CTA if used correctly. You know you should post regularly so post smartly as well.

Outside events

Tradeshows, home shows all sorts of shows operate during the year. Most of these are lead capturing and you are lucky to sell anything worthwhile. I did one of these for a friend recently. A five-day show that needed a few hands-on-deck during a 12 hour day. Our goal was to get people to sign to our list so we could send them information. The several hundred we gathered were really warm prospects that moved into a sales situation. We were selling a $20,000 product so we did not need many to give us a return.
The point was to get an email and phone number so we could follow up.

Other list building ideas

We can go on for a long time but your time is precious and you just can’t do them all. Pick a couple and give them a go. Get them to a place of self-producing before moving on to the next idea.
Optin pages, outbound mail, on your stationery, referrals etc can all be added to the list.
Lastly is to consider YouTube videos. How to do thing Videos are heavily searched so having a link on them is a sure thing.
However pick your social media of preference and concentrate on that, you can’t do them all.

Conclusion

You should have gained some insight and had an ahha moment somewhere in this short post.
Doing them is a whole new game but choose wizely and limit your time to the ones that will produce results for you.

Once you have your list use it often. Regular newsletters, emails, autorespnders and SMS to make them pay.

This is business and you want a return so do it properly and do it often.

Best way to build an email list by Peter Hanley

Best way to build an email list
Peter hanley
About

PS There is a lot more training on this at Wealthy Affiliate the worlds leading internet training

Coronavirus and business

Coronavirus and business

A disaster looms for Coronavirus and business. Doors will close, staff laid off, no income coming to you. Take steps now to be ready to return.

What to do if you close your doors.

First of all, doing nothing has never fixed anything so let’s get a plan moving.

It all starts with a written plan based on what you want to achieve.
There will be many hurdles and they may include staff, stock, cash, rent, outstanding bills so how will you handle all these issues.

Communications is imperative to maintain a customer base

One thing is very clear as we sit in isolation and that is the need for good clear communications.
Depending on where in the world you sit government leaders and trying to control the herd.
Furthermore, they are doing daily announcements on what steps to take. Stay inside, don’t get too close, get checked, wash your hands. The list is pretty long and interestingly changes on a daily basis, finally, they make mistakes and institute new rules on a regular basis.

Interestingly our leaders appear on TV explaining the situation and even SMS and email in bulk.

What has government directions got to do with your business?

I am not talking hard rules here like close your doors, stay home and get rid of staff. They are issues of which we have no control. We must comply however we must also adapt.

As a result, I believe that one great lesson is that communication works. It must be constant and consistent in keeping a nation informed. The people want it they listen and lecture others to do the right thing.

Your business must communicate

It matters not if you are working or have closed the doors your customers demand to be informed so they can make their own decisions.

In short these are forms of communication you may include;

Email broadcastBest low-cost method
SMS broadcastFast and efficient
Using invoicesSimple to do
Phone callsTo top 20 customers
Notice boardsYour premises signed
Local pressLocal coverage
RadioFor larger businesses
TelevisionFor corporations
Social mediaUse Facebook and others
VideoDo your own videos

Finally there will be many more than this but as a start, you can begin your rebuild.

Email Marketing during a crisis

You will find that this is the most effective, low-cost media that is easy to do and to the point.

Newsletters of short emails can be quickly written and sent to an entire base keeping them informed and loyal to your brand.

The top server is Constant contact. I have used most services over the years and they remain my choice because they are easy and a reasonable price.

Therefore you can maintain your branding and simple message so when the time comes you will be ready.

Do not try and sell at this time.

Coronavirus and business
It is not selling time

Firstly this is a time to inform and educate and not the time to ram sales at people because you are desperate.

Customers want information so they are also ready when the world returns to normal. They all so want entertainment and article to lighten a dreary day.

Secondly, they are not interested in you, they have their own issues to worry about so direct all information that relates to them.
Finally, the purpose of contact is to retain a loyal base so you are still top of mind when the start button is hit.

The return to normal

Best guesses range from a Trump month to a pessimistic year for the restart. It will be somewhere in this timeline however I am the optimist. With world controls starting to have an effect my guess is peak Covid-19 is the end of April 2020 and the return to be sooner than later.
Wuhan the epicentre of the virus is coming back after just three months with production winding up and movement being released.
Finally, the timing is important however being ready is critical.

SMS gives immediate results

It is true that 90% of SMS messages are viewed and acted on immediately. This is great for selling but a little more expensive than email marketing.

A customer of mine sends his small wholesale base SMS to advise on when he is open and any product shortages. He continues to operate in a bad market but retains his customers.

Using Invoices as marketing

Your invoices and statement can be used as marketing material.
Most products have a message space that can be used or you can include a one-page flyer.
Use this as a communications tool, not a selling platform. Keep them well advised and the sales will come when they are ready.

Phone calls are not old hat

It is true today as in history that 80% of sales will come from 20% of your customers. This is a rule called the Pareto principle that uses the 80/20 in all sorts of situations.
Those top customers need more handholding than others. A quick phone call to just make contact will be remembered for a long time.

Furthemore cost is minimal and the return can be great.

During Coronavirus and business decline is a great method.

If you put up a notice do it boldly

We will see signs on shop windows done in a4 paper with small print detailing their business decisions.
Therefore you need to get up close, put your glasses on and read through their problems.
You should make it a statement. WE are closed but can be contacted, can we help you, we shall send an email telling you more, not on our list then email us at mybusiness.com and we will keep you right up to date.

In short you should take every advantage at a bad time.

Local press

We all have a local press distributed weekly in our area. hard copy paper on local issues.
They are desperately looking for news items and things to write about. They have people eager to find a news story and blow it up.

Write to them and give your version of events and what you are doing to help in these terrible days.

You won’t get an answer every time but you may get lucky at some time and be a feature article.
Don’t be afraid to add your photo and contact details because this is zero cost marketing at its best.

Radio and TV marketing costs a lot of money.

The statement is true however it also gets bigger returns. It is for the big boys but you never know when an opportunity will knock. Remember their budgets will be blown with advertisers departing quicker than flies at a barbeque.
Furthermore, I notice that I am getting more emails from the largest marketers. Every day a letter from the chief guy telling me new information. This includes department stores and grocery chains so they believe email works, why wouldn’t you. Try Constant contact for free.

Change your social media

The purpose of social media is to transport people to a web page and be sold a product. Social media is not for selling unless you are paying for advertising.

Social media is to entertain and inform and there is no better time than now. What are you doing during Covid-19 and how can you help your readers.

A regular post will allow your base to grow during quiet times and prepare them a new beginning.

Making a video is easy

YouTube is searched nearly as often as google and more than Bing and Yahoo combined. There is a massive surge in YouTube and it is helping people in many ways.

  • 90% of 18-44-year-olds access YouTube
  • Every day one billion hours are watched
  • 62% of US businesses use youTube
  • 70% of watches use a mobile
  • 90% of people discover new products.
    Just a few short statistics on YouTube

How hard is it to make a video?

Coronavirus and business
Your 7 day starts now

One company I regularly use is content Samurai.

They teach you and allow you to do as many videos as you want in seven days and keep them forever.

Load the videos to YouTube and link them to your webpage or posts.

  • How to do things video
  • Branding video
  • training video
  • Showing unpackaging

These are other than all the music and entertainment and should be on every post or page.
Start your movie career and employ video in your business, Content Samurai.

Online training for your business

While you have time on your hands and you have all the marketing in place why not upskill yourself.

Internet is an ever-changing world that requires constant attention. One great place is Wealthy Affiliate who is a domain hosting and training site. They have free entry so you can use most of the facilities without committing any money. This includes a free website which is great for practice or to set up your own blog.

I have been a member for 5 years and this comes with my 5-star recommendation. Learn to increase your return 10 fold when business restarts.

Blogging for success a business builder

Coronavirus and business

You are currently reading a blog on business. Pretty simple stuff really, write a few words, post in on the internet and let people read it. They like you and then buy your products. What could be easier?

Like anything you do you need to learn the rules and apply them early or you just won’t be read. I have written a lot on this so it is easy to learn and apply.

I blog to enhance my day business, plus I love sharing ideas and my knowledge of the business world.

Does blogging earn any other money? some of the richest people use their blog to run advertising on thus earning millions per year.

Other use Affiliate marketing where you recommend other peoples products and get paid for the referral.

Then you can use it to direct readers to the front door of your business.

All local businesses should be bloggers showcasing their best products and it is one type of marketing among a long list

Starting is easy and your objective is conversational marketing. You are not selling anything hard sell but achieve the same purpose over time.

I have written on starting up a blog that may help as well

Conclusion

We started talking about Covid19 and moved into future marketing. It is a big step however many of you will have time on your hands that can be used to help you come out of the curve.
A CoronaVirus is a terrible event for many people including businesses that are closing daily. Governments have put all the efforts into health but business subsidies will follow.

I reiterate to not waste time idling away but plan your new future with excitement and anticipation. In other words, you should avoid symptoms of distress as much as possible.

To sum up what I have said “doing something is far better than doing nothing.”

Coronavirus and business by Peter Hanley

image of the author talking about email marketing
Peter Hanley
about

Ps, please stay healthy and ride out the problem as well as you can.

Selling during a Pandemic for more great information

Using Yoast or All in one

It is often a decision to make on which SEO program you should choose.
I had to decide between using Yoast or All In One SEO and the answer surprised me.

Why did I choose to try Yoast?

I have traditionally used Yoast as my guide because it advises on structure and settings and keeps you honest. However, it does distract you from writing content as you duck and dive between fixes.
I then went to All In one and life was less complicated as the green lights had gone.

Writing a review recently I chose Yoast as my format because the question had been asked in Quora on a regular basis.

My goal was to find the most suitable SEO format and stay with it for the long term. No more ducking and diving.

You research as you review

Like any good reviewer, I went back to basics and had a look at what Yoast really represented.
Yoast is not that old. Started about 10 years ago by Joost De Valk, it grew gradually until 2015 when his wife Marieke, a recently graduated PhD student, joined full time. Together they sold shares to Micheil and Omar to form a board of four and a staff of about 15.
Interestingly, the name Yoast is a translation of Yoost and has no real meaning.

The last five years have seen a big spurt with over 100 employees covering most countries around the world.

With over 2,500,000 connections and an upgrade fee of $89 I believe they are well in the money.

The role that Marieke took encompassed staff support and marketing and the results have really shown.

To me, this was really an exercise in how successful good marketing can be.
Two companies doing the same thing. There can only be one winner.

Training and support at Yoast

This is always an important consideration and the Yoast group do it very well.

They have an academy for training in a free version, advanced version and a technical version to top it off.

Full knowledge base and regular SEO tips newsletters are available and
Of course, online support is available as well.

When I checked the support forum I did find a couple of negative comments that made me wonder if my research was correct.

I upgraded to a Pro-account on one of my sites and had trouble getting it installed, try as I might the Pro installation eluded me.
My chance to try support at Yoast.

I work with all sorts of communication however I have a dislike of Google Messenger. A couple of friends use it but generally, I ignore it, sometimes to my peril.

Yoast responded to Messenger and I missed the first reply so I tried again.
This time they were lucky I got the reply. Explained my issue and waited for a response. It was very quick. I had not ticked an appropriate box in my set up.
However, it was explained where I had gone wrong, they did it for me and had me going very quick.
I awarded them with a five-star review.

Guidance on SEO

The green light feature certainly leads you along and is ever-present demanding your attention.
Having written many blogs on SEO we continue to write in the most comfortable way but I am endeared to Yoast and want to change.
Changing is easy.
Good SEO is a continual challenge and the rules are not pliable, you will get penalised easily.

We took the opportunity to reinstall Yoast to a site with about 150 current posts active

Install Yoast SEO pluginA normal WordPress operation
Activate the PluginClick activate
Disable the old pluginClick disable All In One
Go to SEO tools Input and edit
Change the settingslearn a few things

Using an install plugin

Having a lot of data on the site I needed to be sure it was all bought across.
I found a plugin called SEO data Transporter and followed the directions.

As part of the migration process, you’ll install the SEO Data Transporter plugin. This 3rd party plugin will facilitate the transfer of all your data and settings from All in One SEO to Yoast SEO.

Once you’ve installed the SEO Data Transporter plugin, you’ll choose which plugin you’re moving away from, and which plugin you’re moving to. Click “analyze” to see what records and elements are compatible, and click “convert” to make the conversion.
WP 101

There was a problem because The keyword and Meta description did not come across on many of my pages.
This meant toggling back and forward a few times but with little result.

I went back and changed a few sites and found that I had made mistakes in my setup on many posts. No keyword in the Meta description, it was more than the allowed amount of words and I had made some spelling mistakes.

I went through and revisited each page making the necessary changes.

When I was all finished and happy I found the Yoast Pro bulk change tool.
Oh well, it was done I shall know next time.

Installing a site map

This is an essential part of SEO and is done for you to act with Yoast SEO plug-in.

This is the same with Social media plugins

However, you do need to go to the Google search console and install it independent of the Yoast installation

You are now looking good and can start writing. However, first up do your focus Keyword and meta description.
I am an experienced writer and I have messed up the meta description but Yoast had me searching for my mistake.

Conclusion

I am making mistakes and I decided to return to Yoast as my principal SEO tool
We cannot afford simple errors in our SEO and I have found all too many in a short time.

Has it improved my site? Only time will tell. my weekly stats are all up but that may just be activity.
The Google console has recognised all my links so that is something

Finally, the answer you have wanted, Is Yoast the best choice of SEO?
The answer my friends is YES, I have gone back and am staying put.

Using Yoast or All in one SEO
Peter Hanley
About

The best way to build an email list

Best Bulk Email Sender

Do emails still work and what is the best way to build an email list. Plus, what you need to do with a list to make it work for you.

There are good and bad email lists

What’s the difference between a good and bad list you may well ask.

We take the time to email to get a result. one that will deliver sales and a bad list
gets to go straight in the bin.

A warning first up that buying lists can lead to trouble. They can be untested and you get the flack.

I recently ran a new list through one carrier and got blacklisted for a single spam complaint.

However, had been using Constant Contact with the same list-building tools for several years without a problem.

A clean list is a good list and it pays to drop those that never open an email.

Building a list

Everyone you come in contact with goes on the list, friends, family, casual meetings, business cards picked up, people that but from you, get proposals or even just make an enquiry.
You will have a lead magnet on your website and on any or all printed literature.
You can run competitions, surveys and referrals to get names.

The important part is segmenting the list. Breaking it down into smaller lists.
Family list
Friends list
customers
Website etc

When you send an email you select a list and away you go.

So how do you build an email list?

Writing great content is a good start. Everyone likes good content but remember to be under 300 words.

Always have a share button on the email so people can forward your mail to others interested
in the subject.

Your Website should have an opt-in box with a giveaway.

Post a link on all your mail both print and written and even feature it with your signature.

Trade shows, breakfast/ lunch meetings, tradespeople you use.

Run an online contest

Use Facebook, Instagram, and Twitter

Youtube can be a great source

Write regular blog posts

Always a/b test to increase readership.

Run a rewards program, Achievers club, VIP members.

Do webinars and audio chats.

Instore programmes

Everyone you come in contact could be on your list, they don’t want everything you market but they may want something one fine day.

Keep your list clean

image about keeping your list clean
Keep it clean

Building your list takes time and energy but the rewards will be well worth it.
However, not everyone will be a good contact. Some will unsubscribe and others will never open or click a mail.
They depress your results so have no hesitation in deleting them. It is not personal to you it is just business.

Email in marketing

This is a no brainer, off course you need to do emails and I wrote a long blog on marketing with email recently.

The bigger your list the greater the results so keep working on growth.
I made a sale this week to a guy that had been on my list for 15 months. He opened some mails, he clicked a few and when the timing was right he bought from me.

list building and more

This is a long subject so I have written about it many times, for alternate views you can have a look at List Building for small business.

Is spamming bad for you

It sure is so don’t attempt to email not approved lists. The law hates it, the carriers are scared of it and the complaints will upset you.
I set up a new list recently to try a different carrier, a price saving exercise I thought. I used the same methods employed over the years and had a complaint, One guy said I had spammed him. My new carrier immediately cancelled my account and said goodbye.
I had not spammed but had no right of redress. Interestingly I downloaded the list, changed carriers and continued on as normal.

I get a regular unsubscribe list and check the names with what I have sent. It is not personal, times change and we part friends.

Using your list with an Autoresponder

When a contact arrives interested in a certain product it is only correct to put them into an automated email series that will take them on a journey.

It walks them through the product with pre-posted email leading to a sales result.

Finally on the best way to build an email list

You are not just building a list, you are building a valuable asset that will increase the value of your business. When the time comes to sell the list will add real dollars to the sale price.

I had a customer that unfortunately ran into bad times, closed the doors and walked out. Her largest competitor contacted me to say they were happy to buy the list as they could bring the clients over. The bad news was she had no list. It was the only real value in the business and it was non-existent.

Conclusion

Emails, newsletters and broadcasting will remain the best and cheapest form of client contact available.
You need to stay at top of mind with your client base so this is an easy form

image of the author talking about email marketing
Peter Hanley
About me


The Internet is a complicated business. That is why I follow and recommend the training at Wealthy Affiliate. Click the block below for a free entry.

FAQ online marketing

Here we look at FAQ online marketing and how to use these to build your online or fixed business to a new level. Things you must know.

Small business marketing is not that hard but there are rules to follow if you need to succeed in the game without spending a bunch of money.

Start the questions

Q) What are the most important marketing principles?

A) Your keyword selection starts the complete search protocol and needs real attention as you begin the journey

Q) Do you need a keyword tool?

A) There are a couple of easy tools to use and one is Jaaxy a Wealthy Affiliate product and free tool. The other is Ubersuggest by Neil Patel

Q) How hard is SEO for small business?

A) There are rules that include your keywords, meta description and regular contribution.

Q) Does email marketing still work in 2019

A) Better than ever when you see the number of emails sent per day is nearly 300 billion

Q) What is the best training site to work online.

A) Wealthy Affiliate is a web host, training site and Affiliate income

Q What does Wealthy Affiliate cost?

A)

Wealthy affiliate calculatorUs$
per year
normal  monthly$19 month 1 then $47 a month536
6 months$39468
12 months$29.92359
Black Friday est$24.91299
Websites 500
Free version00

Q) Should I use WordPress for my website or blog?

A) Word Press is used more than any other page builder and is free to all users. The recent introduction of WP 5 has taken this to a new level.

Q) what about support for WordPress?

A) You can google just about anything you want or use a support forum like Wealthy Affiliate

Using Video in your marketing

Q) can you do SEO with Video

A) Yes, and I have free access for you at Content Samurai to explain it.
The SEO cheat sheet

Q) Do people really use YouTube to search product

A) Yes YouTube is searched nearly as many times as Google and more than Bing and yahoo so it is an important part of your marketing

FAQ online marketing by Peter Hanley

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Peter Hanley
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Cost of missed calls

The cost of missed calls for your business can not be underestimated and here we look at ways to avoid missed traffic and provide support services for staff.

What are missed calls

You should understand that any missed call is a missed opportunity and it may well be a significant one.

In another life, I run a message service for business and one of my customers missed only one or two calls a month. I was chatting one day and queried his need for our service. He explained that each software project was worth over $15,000 so losing just one was really bad.

That got me thinking and I built my own missed call calculator to show others the impact of a call.

Missed call calculator

In general, we look at the real cost of calls.

I sat at a Swimming pool pavilion one day because my son was about to invest in a Pool. He knew the salesman would be on site so we went to sign a deal. He waved to us and said I will be with you in a moment, I will just finish this call. Finish he did but took another and then another. all long calls. As buyers we exercised our rights and walked out, never to return.

A good message service would have fixed that problem.

Another customer was late to work one morning and had a missed call, we had delivered the caller number but no message. She called the missed number and the man explained that he was buying a car stereo system and had since received a great quote from the competitor. The short end to the story was Tracy beat that quote and got the deal. All from good customer service.

How do missed calls happen?

The most common is out of hours of course but there are a lot more times.
Staff busy, customer overload, caught on long phone calls. The list is long and everyone misses phone calls.

Ways to avoid missed calls

Onsight answering machine. These are commercial grade services generally in larger organisations with sufficient IT to manage them.

Outside message service.
Live answering, when a real person answers the calls.
Virtual answering, when a commercial grade message service does it automatically.

Diverting to a mobile phone on busy.

Commercial grade services only to be used.

It is counter-productive to use domestic answering machines or Mobile message bank to act as your answering service.

In any business, you must maintain your brand at the highest level and inferior services just don’t cut the grade

Every call is an important customer

This is a fact forgotten by many and can be a downturn to business in the near future.
It takes time and money to get customers and to lose them for a simple service at a small cost could be detrimental to your business.

Remember the rule;
“One upset customer will tell 20 people, one satisfied customer will keep it to themselves.”

Make sure you answer every call.

Whatever system you use to make sure it is efficient and maintains your business image in the best possible light.

/Always analyze results

Conclusion

As business people, I am sure you are aware of the problem but like most, it is not a pressing issue.
That is because it is invisible to you. The thing with missed calls is you never know, so track them every day.

Author picture
by Peter Hanley

I have operated message services for nearly 30 years and still have a Virtual service that covers all of Australia.

Business and incentives

Here we look at Business and incentives and debate the value and potential of giving the product away to attract new business.

business and incentives
get your gifts

Giving product away

As I casually glance around my desk I find about half a dozen gifts from businesses. Pens are everywhere, a note pad, a couple of cute gimmicky presents, magnetised calendar all before I look in a drawer.

However, I don’t really appreciate any of these because they have little value. They have been posted to my letterbox or handed out at functions as free gifts and I could not tell you the name on any one of them without picking them up and looking.

Many are from local Real Estate agents that try to get a name in front of you. Theirs is a competitive business and they think it necessary.
Having to chose an Agent recently and only whilst writing do I realise not a freebie from him on my desk.

Finally, this makes me wonder if it is money well spent?

Why give the product away at all?

I see several reasons for giving the product away as promotional items and they change on need.

  • To get new clients.
  • gathering recurring business
  • Maintaining lifelong clients
  • Branding and promotion
  • Introducing your self or company

We all have a coffee card in our wallet or purse, you get these stamped so a free coffee is yours after 10 or so returns.
This encourages recurring business and costs very little for the store.
Furthermore, I have four cards in my purse for wherever I go to my regular haunts so all it does is give money away in my case.

The best give away products are those you earn

When you have to expend effort to earn a reward the value increases hugely and the memory is triggered for longer. How do you create the work for effort prises?

The food supermarket business is a very competitive industry operated mostly by National chains with huge marketing pockets. However, their margins are very slim because of the competitive nature of the business.

The Coles promotion

Recently Coles ran a Miniature product’s promotion. Toys that resembled real shopping products and were given per value of shopping spent.
This went viral as Kids and mums tried to get a full set being in a competitive group of families or schoolyard besting.

Naturally, the best ones were in short supply so multiple shopping trips were necessary.

An effort was required to obtain a free product and the results were staggering for Coles.

It was reported a 5.8% increase in turnover for the quarter. In a multi-billion dollar business that is a staggering result for anyone.

McDonald’S do similar things with cheap food. The current promotion is a delightful looking Apple slice for just One dollar. I have almost driven to the store after dinner to get one of these they look so good.

These slices are probably at cost or just under so they won’t make Maccas any money. Or will they?
You guessed it. You will buy full-priced items while in the store like coffee, a burger or Icecream to go.

When you have to earn it so you appreciate it more. McDonald’s understand this.

Small business trends in the business world.

Knowing your customer and what they want.

McDonald’s are setting up a user experience so you will return regularly.
Coles was setting up a shopping experience that will last the distance and change your regular shopping habits

The lifetime value of a client

gifts with shopping
Thank you.

We are all trying to get that lifetime customer that comes back every time they shop. People who do the weekly groceries at Coles will spend about $250 a week on food and accessories, Take this over say 5 years and you have a spend of around $65,000 in that time.
A car sales outlet that sells you a new car every three years may have a value closer to a hundred grand over time.
Plus how do you keep them coming back?



You must know who your customers are and what they spend the most money on with you. No matter if it is Icecreams or Semi Trailers the need for consistent business will be your future and you must start at the beginning.

The coffee card does not cut it. You don’t know the customer or even the shopping habits so a very limited value for everyone.
A store card is different, You get a name and address and a shopping history with each purchase so you can maintain regular contact

Do you understand the value of a client?

This is a very important question and one that will map out your future.

Your repeat customers are your best customers because they know you, like and trust what you do and will spend money over the years.

I have a recurring billing business and my average customer stays with me for over 6 years. This is in a telco environment where 24-month contracts are the norm. We don’t do contracts because I don’t want the end of term hassle for a better deal.

However, I understand the value of a client and can focus on their needs and what we can help them with along the journey.

So what do I give away to get clients?
A free trial of the service, a referral commission and sometimes a sign on gift that has a value. I include Free calls and extra time. We email consistently with business ideas and don’t charge for extras like my competitors. Therefore I give lots because they have a value to me.

So, what will be your giveaway?

shopping promotion trolley
Want a gift with that?

It may be simple. My local fresh food market always has a sampler table, while my dear Lady shops I sample, works for me.
The grog shop has a Shopping Card that gives a cash discount and tracks the buying habits so they can bombard me with mail.
Also, our Pet food store has an understanding of my buying habit and sends a promotion voucher a week before I am ready to buy, come in for 20% or something like that.
A Local chemist keeps track of all my purchases and offers promotion days with all you can fit in a bag at $10.
All my health providers track my welfare with offers
plus the local swim centre offers monthly discounts.

That list comes from about a mile radius of where I live just to say everyone is giving, are you?

Your local mechanic, free wiper blades coming into winter, the tyre store a free tyre blow up and check. Plus the service station even has a cheap Monday offer on Fuel.

I could go on and on with giving and why do they do it.
Perhaps your answer is that it builds customer relations and keeps them coming back for a lifetime of the business.

Small business marketing.

Make them work for the rewards

business incentives and people walking to them
Bring them into your business

When you want value for your rewards they are much better when we have to earn them. Furthermore, your customers will value those efforts far more than trinkets and toys.
Having won a simple competition at the grog shop which is never to be forgotten but I could not name a trinket on my desk.

My final say on rewards

Finally, we are all competing against desperate sales incentives, online shopping, value-driven buyers, cheap deals so we just need to be smarter.
Birthday cards work a treat, newsletters offer a consistent touch. VIP clubs and special client recognition are ways to beat the discount world.

Finally, it is not all about price, it is Know, like and trust that will build the buyer base and keep them coming back.

You should look at how to save a failing business for more ideas.

The role of Social media

Business incentives by Peter Hanley

How to plan your marketing
Peter Hanley
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