Do emails still work and what is the best way to build an email list. Plus, what you need to do with a list to make it work for you.
There are good and bad email lists
What’s the difference between a good and bad list you may well ask.
We take the time to email to get a result. one that will deliver sales and a bad list gets to go straight in the bin.
A warning first up that buying lists can lead to trouble. They can be untested and you get the flack.
I recently ran a new list through one carrier and got blacklisted for a single spam complaint.
However, had been using Constant Contact with the same list-building tools for several years without a problem.
A clean list is a good list and it pays to drop those that never open an email.
Building a list
Everyone you come in contact with goes on the list, friends, family, casual meetings, business cards picked up, people that but from you, get proposals or even just make an enquiry. You will have a lead magnet on your website and on any or all printed literature. You can run competitions, surveys and referrals to get names.
The important part is segmenting the list. Breaking it down into smaller lists. Family list Friends list customers Website etc
When you send an email you select a list and away you go.
So how do you build an email list?
Writing great content is a good start. Everyone likes good content but remember to be under 300 words.
Always have a share button on the email so people can forward your mail to others interested in the subject.
Your Website should have an opt-in box with a giveaway.
Post a link on all your mail both print and written and even feature it with your signature.
Trade shows, breakfast/ lunch meetings, tradespeople you use.
Run an online contest
Use Facebook, Instagram, and Twitter
Youtube can be a great source
Write regular blog posts
Always a/b test to increase readership.
Run a rewards program, Achievers club, VIP members.
Do webinars and audio chats.
Everyone you come in contact could be on your list, they don’t want everything you market but they may want something one fine day.
Keep your list clean
Building your list takes time and energy but the rewards will be well worth it. However, not everyone will be a good contact. Some will unsubscribe and others will never open or click a mail. They depress your results so have no hesitation in deleting them. It is not personal to you it is just business.
Email in marketing
This is a no brainer, off course you need to do emails and I wrote a long blog on marketing with email recently.
The bigger your list the greater the results so keep working on growth. I made a sale this week to a guy that had been on my list for 15 months. He opened some mails, he clicked a few and when the timing was right he bought from me.
list building and more
This is a long subject so I have written about it many times, for alternate views you can have a look at List Building for small business.
Is spamming bad for you
It sure is so don’t attempt to email not approved lists. The law hates it, the carriers are scared of it and the complaints will upset you. I set up a new list recently to try a different carrier, a price saving exercise I thought. I used the same methods employed over the years and had a complaint, One guy said I had spammed him. My new carrier immediately cancelled my account and said goodbye. I had not spammed but had no right of redress. Interestingly I downloaded the list, changed carriers and continued on as normal.
I get a regular unsubscribe list and check the names with what I have sent. It is not personal, times change and we part friends.
Using your list with an Autoresponder
When a contact arrives interested in a certain product it is only correct to put them into an automated email series that will take them on a journey.
It walks them through the product with pre-posted email leading to a sales result.
Finally on the best way to build an email list
You are not just building a list, you are building a valuable asset that will increase the value of your business. When the time comes to sell the list will add real dollars to the sale price.
I had a customer that unfortunately ran into bad times, closed the doors and walked out. Her largest competitor contacted me to say they were happy to buy the list as they could bring the clients over. The bad news was she had no list. It was the only real value in the business and it was non-existent.
Emails, newsletters and broadcasting will remain the best and cheapest form of client contact available. You need to stay at top of mind with your client base so this is an easy form
The Internet is a complicated business. That is why I follow and recommend the training at Wealthy Affiliate. Click the block below for a free entry.
The cost of missed calls for your business can not be underestimated and here we look at ways to avoid missed traffic and provide support services for staff.
What are missed calls
You should understand that any missed call is a missed opportunity and it may well be a significant one.
In another life, I run a message service for business and one of my customers missed only one or two calls a month. I was chatting one day and queried his need for our service. He explained that each software project was worth over $15,000 so losing just one was really bad.
That got me thinking and I built my own missed call calculator to show others the impact of a call.
I sat at a Swimming pool pavilion one day because my son was about to invest in a Pool. He knew the salesman would be on site so we went to sign a deal. He waved to us and said I will be with you in a moment, I will just finish this call. Finish he did but took another and then another. all long calls. As buyers we exercised our rights and walked out, never to return.
A good message service would have fixed that problem.
Another customer was late to work one morning and had a missed call, we had delivered the caller number but no message. She called the missed number and the man explained that he was buying a car stereo system and had since received a great quote from the competitor. The short end to the story was Tracy beat that quote and got the deal. All from good customer service.
How do missed calls happen?
The most common is out of hours of course but there are a lot more times. Staff busy, customer overload, caught on long phone calls. The list is long and everyone misses phone calls.
Ways to avoid missed calls
Onsight answering machine. These are commercial grade services generally in larger organisations with sufficient IT to manage them.
Outside message service. Live answering, when a real person answers the calls. Virtual answering, when a commercial grade message service does it automatically.
Diverting to a mobile phone on busy.
Commercial grade services only to be used.
It is counter-productive to use domestic answering machines or Mobile message bank to act as your answering service.
In any business, you must maintain your brand at the highest level and inferior services just don’t cut the grade
Every call is an important customer
This is a fact forgotten by many and can be a downturn to business in the near future. It takes time and money to get customers and to lose them for a simple service at a small cost could be detrimental to your business.
Remember the rule; “One upset customer will tell 20 people, one satisfied customer will keep it to themselves.”
Make sure you answer every call.
Whatever system you use to make sure it is efficient and maintains your business image in the best possible light.
As business people, I am sure you are aware of the problem but like most, it is not a pressing issue. That is because it is invisible to you. The thing with missed calls is you never know, so track them every day.
I have operated message services for nearly 30 years and still have a Virtual service that covers all of Australia.
Here we look at Business and incentives and debate the value and potential of giving the product away to attract new business.
Giving product away
As I casually glance around my desk I find about half a dozen gifts from businesses. Pens are everywhere, a note pad, a couple of cute gimmicky presents, magnetised calendar all before I look in a drawer.
However, I don’t really appreciate any of these because they have little value. They have been posted to my letterbox or handed out at functions as free gifts and I could not tell you the name on any one of them without picking them up and looking.
Many are from local Real Estate agents that try to get a name in front of you. Theirs is a competitive business and they think it necessary. Having to chose an Agent recently and only whilst writing do I realise not a freebie from him on my desk.
Finally, this makes me wonder if it is money well spent?
Why give the product away at all?
I see several reasons for giving the product away as promotional items and they change on need.
To get new clients.
gathering recurring business
Maintaining lifelong clients
Branding and promotion
Introducing your self or company
We all have a coffee card in our wallet or purse, you get these stamped so a free coffee is yours after 10 or so returns. This encourages recurring business and costs very little for the store. Furthermore, I have four cards in my purse for wherever I go to my regular haunts so all it does is give money away in my case.
The best give away products are those you earn
When you have to expend effort to earn a reward the value increases hugely and the memory is triggered for longer. How do you create the work for effort prises?
The food supermarket business is a very competitive industry operated mostly by National chains with huge marketing pockets. However, their margins are very slim because of the competitive nature of the business.
The Coles promotion
Recently Coles ran a Miniature product’s promotion. Toys that resembled real shopping products and were given per value of shopping spent. This went viral as Kids and mums tried to get a full set being in a competitive group of families or schoolyard besting.
Naturally, the best ones were in short supply so multiple shopping trips were necessary.
An effort was required to obtain a free product and the results were staggering for Coles.
It was reported a 5.8% increase in turnover for the quarter. In a multi-billion dollar business that is a staggering result for anyone.
McDonald’S do similar things with cheap food. The current promotion is a delightful looking Apple slice for just One dollar. I have almost driven to the store after dinner to get one of these they look so good.
These slices are probably at cost or just under so they won’t make Maccas any money. Or will they? You guessed it. You will buy full-priced items while in the store like coffee, a burger or Icecream to go.
When you have to earn it so you appreciate it more. McDonald’s understand this.
McDonald’s are setting up a user experience so you will return regularly. Coles was setting up a shopping experience that will last the distance and change your regular shopping habits
The lifetime value of a client
We are all trying to get that lifetime customer that comes back every time they shop. People who do the weekly groceries at Coles will spend about $250 a week on food and accessories, Take this over say 5 years and you have a spend of around $65,000 in that time. A car sales outlet that sells you a new car every three years may have a value closer to a hundred grand over time. Plus how do you keep them coming back?
You must know who your customers are and what they spend the most money on with you. No matter if it is Icecreams or Semi Trailers the need for consistent business will be your future and you must start at the beginning.
The coffee card does not cut it. You don’t know the customer or even the shopping habits so a very limited value for everyone. A store card is different, You get a name and address and a shopping history with each purchase so you can maintain regular contact
Do you understand the value of a client?
This is a very important question and one that will map out your future.
Your repeat customers are your best customers because they know you, like and trust what you do and will spend money over the years.
I have a recurring billing business and my average customer stays with me for over 6 years. This is in a telco environment where 24-month contracts are the norm. We don’t do contracts because I don’t want the end of term hassle for a better deal.
However, I understand the value of a client and can focus on their needs and what we can help them with along the journey.
So what do I give away to get clients? A free trial of the service, a referral commission and sometimes a sign on gift that has a value. I include Free calls and extra time. We email consistently with business ideas and don’t charge for extras like my competitors. Therefore I give lots because they have a value to me.
So, what will be your giveaway?
It may be simple. My local fresh food market always has a sampler table, while my dear Lady shops I sample, works for me. The grog shop has a Shopping Card that gives a cash discount and tracks the buying habits so they can bombard me with mail. Also, our Pet food store has an understanding of my buying habit and sends a promotion voucher a week before I am ready to buy, come in for 20% or something like that. A Local chemist keeps track of all my purchases and offers promotion days with all you can fit in a bag at $10. All my health providers track my welfare with offers plus the local swim centre offers monthly discounts.
That list comes from about a mile radius of where I live just to say everyone is giving, are you?
Your local mechanic, free wiper blades coming into winter, the tyre store a free tyre blow up and check. Plus the service station even has a cheap Monday offer on Fuel.
I could go on and on with giving and why do they do it. Perhaps your answer is that it builds customer relations and keeps them coming back for a lifetime of the business.
When you want value for your rewards they are much better when we have to earn them. Furthermore, your customers will value those efforts far more than trinkets and toys. Having won a simple competition at the grog shop which is never to be forgotten but I could not name a trinket on my desk.
My final say on rewards
Finally, we are all competing against desperate sales incentives, online shopping, value-driven buyers, cheap deals so we just need to be smarter. Birthday cards work a treat, newsletters offer a consistent touch. VIP clubs and special client recognition are ways to beat the discount world.
Finally, it is not all about price, it is Know, like and trust that will build the buyer base and keep them coming back.
We look at Social media training (business) and how you can lift your business profile above the pack and get more leads into the business without a big cost.
How to pick the best social media
This is always a difficult choice and most people struggle having been bombarded with information. They look at wonderful results achieved by others and think “Why not I”. The answer is really that every business is different and more specifically it is concentrating on one or two media at a time. You can’t do them all because you must do them properly and target the correct demographic to get results. I wrote more about this andwhy businesses fail
What social media is growing fastest
There is two stand out media at this time and they are growing and achieving much faster than all the others. However, there are the traditional ones that continue to deliver what is expected of them without a lot of fuss. You may know that the Facebook group own Instagram and Messenger and that Google acquired YouTube ( 2006) so these two entities are putting a lot of pressure on the market. What is more, they are starting to manipulate results so that they get a better return on their money.
Have no doubt that all these channels are business operations seeking huge returns with advertising income and hence they work your social life to make a profit.
Two stand out Social channels
Ok, one is in each camp, Instagram is the fastest contributor to Facebook growth and YouTube is the darling of Google.
however, before jumping ahead you must first consider your demographic a position which we will cover shortly.
Millionaires have been created almost overnight with viral growth in a popular subject or niche. You could be one of them.
When to choose social media for best effect
Every business should have a Social media platform and strive to get the best possible benefits from it. However, you must limit yourself in the choices because they all take time and a half done service just won’t cut it. The leading experts limit you to two or three choices and no more. I believe you should have two core products and no more than two to play with.
Is LinkedIn necessary for business?
This is the first of the core products that support your business. In some cases, this may be a front line service but for most of us, buyers guide to good marketing. It is easily set up with a great Photo, nice BIO and a whole heap about how good your business is. Then occasional business upgrades and product push along the journey. People that look at LinkedIn are employment seekers, accountants, bankers and importantly future prospects. It also links old contacts and friends to keep them abreast of what you do. New job positions, anniversaries etc are broadcast across a base keeping you current on factors you would generally miss.
So, yes this is a must do a product for everyone in the business.
Linked in equal for Males and females 25-45 years is about 63% the base of users
Facebook is dying, true or false
This is certainly not true but it is changing and you really need to be aware of this to best manage your opportunities. Facebook make money out of your advertising so this is the place to be if you want to spend some money.
To the rest of us, it is a directory resource to send business to a sales centre.
Many of us look to Facebook pages as a reference to both you and your business. That is why I stress that it must be current and topical at all times. Fortunately, Facebook provides a great schedule that you can post well ahead of today to achieve ongoing current posting.
It is a definite negative when we search your FaceBook page and either you don’t have one or it is old and neglected. If you are a local business it is necessary to use it to drive repeat customers in your demographic. It can trigger a need or desire in a simple post. Posting should be on a daily basis and be entertaining, informative and marketing driven. Remember its purpose is to drive potential buyers to a place where they can spend money.
Facebook men 62% and Women 74% 18-29 91% 30-49 28% 50-64 65% 65+ 4%
These figures published by Blue corona are correct in 2017. My belief is that the younger set is moving away from Facebook and the older set are hanging on. The demographic is slightly to a female audience of older vintage when you are considering your target
My final on this is that it is a core product that needs to be updated regularly and can be considered as a paid venue if you need more hits.
Is Instagram any good for business
Instagram is gaining leverage very quickly. In fact, it is contributing a large part of The Facebook group new growth and getting a lot of attention from them as a vehicle of choice. I am seeing incredible results with local and international businesses using Instagram in their market. Instagram is a bit harder to manage as It can only be done via mobile phone and scheduling, even using one of the better programmes, does not sit well with Google. Pictures must be good and part of a story so you need to know what you are doing.
Instagram 30% mail and 39% female 19-29 64% 30-49 40% 50-64 21% 65+ 10%
My final say is that this is a great female market in the under 49 age group particularly for small local businesses.
The Instagram changes.
In the USA Instagram are trialling a buy now button that will take payment and fulfil a delivery. This is a radical change to social media making it more a selling media. YouTube is also participating in something similar. For this reason, I would have a great Instagram program in place ready to join the new business era.
Why use YouTube for business
Like Instagram YouTube is really accelerating in its growth. In fact, it is used as a search engine nearly as much as Google, and more than Bing.
Whilst Music and entertainment dominate the views business is having good success.
How to do things videos ( who hasn’t used this)
chasing new contacts
delivering a message
Many businesses have stayed away from video because of both the difficulty and cost in production. This has now changed where any iPhone or Ipad can be your tool of choice. Using SEO Keywords your searches can be greatly increased thus delivering people to a selling place
Can I do my own videos for YouTube
As above you can do Videos with an I-pad or phone and have them loaded within minutes. However, competition is very heavy and to be seen requires some special skills. I use Samurai Content as my builder at a small monthly cost. Furthermore, they do havea free book to get you started on the basis of a learning curve. You can do a full professional video in a couple of hours for free if you want a seven-day trial. I recently wrote more on this at Videomaker
Is Twitter any good for business
I love Twitter because it is so strong. For a long time, I sat on the fence with this not realising how many I was following with a quick look at the topics. Then one day it dawned on me I was a Twitter user. My best example is Donald Trump who has made an art class out of communicating with Twitter. He is by no means the biggest user but the world press certainly replay everything said. No other world leader has had this input.
I follow a writer, politics, sports and others than linkk me through to interesting information.
This is not for every business and has an audience mostly younger equal male and female. 18-29 40% 30-49 27% 50-64 21% 65+ 8 %
If you are clever with words and have a following a great product.
This is good for some businesses with a large female following in the 18-45 age group. My wife joined and gets great sewing, and knitting articles that are topical and interesting.
Where is the best training for social media
For Video it is without a doubt Samurai Content as above. Neil Patel does a great job in many of the units. He has recently come to the for in blocks of training for all sorts of things including a great Keyword tool. Facebook cover themselves and Instagram in their own courses heavily biased to advertising. There are lots of courses out there but don’t get pulled into the paid lessons unless you do your research well beforehand. Udemi is a good one but costs money. I use Wealthy Affiliate who have courses on all the units and also advise for further studies
In other articles, I have preached about the 7 touches rule where buyers need to see you seven times before they will commit to buying a product. Social media provides a forum for this as it sends contacts through the chain to where they make a decision to buy. It does however take time and that is why I have recommended two core products and then choosing one or two as promotional products.
We look at a direct email marketing tool and how it can rocket your business ahead capturing new sales and increased profit automatically
What is a direct marketing tool?
Generally called an autoresponder or programmed marketingtool they are used by both big and small business across the world.
They send out emails automatically
They check performance rates
Link to a buy button
Increase your contact with customers.
They are both very efficient and highly successful if used correctl
The challenge is for you to adopt this advanced method and make it work for your business without costing a bunch of time.
What are the downsides of automated marketing?
There are several items necessary to understand before moving forward with this.
Establish your identity to increase the open rate
Segment your list
Use a unique and creative headline
introduce your self and your product before trying to sell
write compelling material
provide a buy now option button
Pictures work well
Dont be upset with opt outs
review your results and act on them
Bank the money
What to use for automatically emailing.
There are any number of tools to use for your automation.
I use Constant Contact and Aweber, I have used Mail Chimp and others in the past but have settled on these two because of the relative ease in which to construct a working profile.
Pricing varies on the number of clients you have in your base and not generally the number of emails sent.
Inbound is easy to set up
I say this because your log in form takes them direct to your message centre.
In the message centre you will have prewritten messages ready to be activated. Messages that are written to achieve a result over a selected period of time.
We will cover that a bit further down the page.
Outbound automated messages
Here we need to be a bit different because we need to choose our targets.
You will set up separate lists that are product related so the email will go to selected persons in that list. Off course you can combine lists, cut members or make changes to suit your desires or needs.
The next thing is to set up a group of messages that will go to your list.
Now for the fun stuff
The rules are that people buy from businesses they know, like and trust.
You develop this in a process that starts with an introduction.
It’s like your first meeting so let’s not go for the close but establish a relationship that will last the journey. Remember they are in charge and can unsubscribe at any time.
How to introduce yourself in an email
Give your name and contact details
Provide a current photo
cover your company values
push your image
Tell them what to expect next email
When you open your emails the ones that get opened are the ones that interest you. Names you know and like.
what are the best email headlines?
This needs to jump off the page with excitement. Give them a reason to open the mail or it will be just another delete item.
Gain. Did you miss this?
Logic. This is your next step
Fear. Are you missing out?
This also applies to the footer, your last words should be what to expect next, again some ingredient of anticipation so your next mail will have great results.
How best to write an email
Your email has just one job. It is to sell the click.
You should always write for the readers’ benefit. What is in it for them.
Every page a buying link to a page or funnel
Then use the critical keys of
It is also important to maintain your brand or how people see your mail. Each should be the same and as well as where you link to. Consistency is essential because the visual appeal supports the know and like of your business
How to monitor your emails
This is an essential part of the process and should be done regularly to see what results you are getting and what return you can expect.
My challenge is always to increase my stats so that I understand that my progress is positive.
How big is your base and is it growing?
What is your open rate v your industry
similar with your click rate
Follow up on those that click
Those that Optout as a percentage
Monitor those that bounce
Any that report spam. ( there will always be some)
What are the best subjects you have sent.
Never fret about those that disconnect, there are many reasons that we will never comprehend so instead think of them as list cleansing.
What is business marketing
I wrote about business marketing in a recent blog and I shall give one more advise in ” The Rule of Seven” The rule of seven is an old marketing term that dictates a customer needs to be touched 7 times before they will buy. It may be three or even five but time has proven seven to be the average.
It happens on TV and radio where advertisements are repeated regularly until they are lodged in your brain only to return when a buying time is near. That is why we send out a stream of emails to help with the touch cycle. However, there are other ways as well.
Best ways to promote your business
I also wrote about this recently on my blog of business promotion but let’s look at a few ideas here.
Your front end to attract visitors is:
Your web site with great SEO and a capture box
Regular blogging on your website
Social media that should include Facebook, LinkedIn and Instagram as basics
All these are there to push people to a selling site, your webpage, funnel of one on one.
How to finish an email series
They finish when a customer leaves you because your content is no longer of interest. Those that remain will go into a Newsletter series using your direct email marketing tool programmed to regularly send out interesting correspondence. Newsletters are not generally designed to sell. Rather they are there to inform channel customers to a buying site.
However, when someone clicks on a product of interest you may consider putting them in a new series based around that interest.
I believe Newsletters are one of the more important products in your playbook. They don’t take a lot of time or cost to do but deliver very long term results. I use Constant Contact as my preferred supplier but there are many out there.
Here Peter Hanley looks at how to plan your marketing and achieve results without throwing a bundle of money at it. Simple steps to great results.
As small business owners time is really important and managing that is not easy.
The first things to be left out or your busy day are marketing needs because they can wait. They are considered a to do later problems that don’t really matter. You are unsure of the success anyway and you have more important things to do.
One of my important rules is that what you do today will have an effect two weeks in the future and what you don’t do today will also have a negative result in a similar time.
When you have a quiet day think back to see why.
Your role as an astute business person is to decide your direction, make a plan, delegate the tasks and timing then it is monitoring the results
Look to your demographic
Who is your target market in age, sex and inclinations? As well the location you are marketing to.
A local expensive dress shop would be younger women in the area of the store but maybe on line as well.
Baby shop for clothes and accessories will provide a difference in market. While it may be young mothers it is really a grandmother store because they are the big spenders in this area.
Pushbike shop is mostly mature guys for there own use or for the kids.
So you go on and do your profile and decide your approach to the market
Choose the social channels you want to exploit
email marketing for new and old consumer
I have talked about the seven rule where customers will buy after being touched seven times and that is your marketing and how important it is to maintain a consistent approach.
Generally, a set and forget plan unless you use this as a marketing tool. Yes, you need to be highly visible with a great Bio and current photo but then only a quarterly check.
An old neglected Facebook page is really counter-productive to what you need to achieve, many of us use Facebook as a search tool to discover things about you and are discouraged when the last post was many months prior.
The good news is that Facebook has a great schedule tool that is easy to use and can quickly load a week or months of posts.
If you are advertising this is a daily control matter that requires attention, it is your bucks being spent so you Need to balance spend over returns
The roll of Facebook is to deliver buyers to your webpage or office and not to sell them anything.
Advertising on Facebook is a great way to find clients as well to move them toward a selling position
It is still an essential tool of marketing
Instagram and you
Owned by the Facebook group Instagram has seen a meteoric rise in fortunes and is becoming the biggest contributor to advertising growth, furthermore, Instagram is becoming a sales tool in beta trials being undertaken in the USA
They use a sales button on the post which connects to fulfilment. This changes the whole idea of social media from delivery to an endpoint.
Add to this that Youtube is also heading in the same direction so the world will change and never return.
For this reason, include Instagram in all your plans so you can lead the market and not follow.
YouTube is a must include
For many internet years, the business has stayed away from YouTube because of both costs and degree of difficulty
Times have changed and now any iPhone or iPad can produce a video in a short time. Add to that, commercial companies that allow you to produce a video in terms of hours not days. I use Samurai content as a video builder because it is easy and has a low-cost base going forward, They also have a great book on all you need to know and understand You can read it here.
Facebook is the easy one
To maintain Facebook in a proper form I use their page scheduler to do my posts for a couple of weeks ahead. Nothing looks worse than a disrespected Facebook page.
Using Facebook Advertising still works well as retargeting if you wish to spend money to get results.
Adwords is necessary
Well, I say necessary if you are marketing items with a good return on Investment. A friend builds outdoor sheds that sell for many thousands of dollars. When his future schedule slows down he pays for his place on page one with Adwords. Fills the scheduler then back down on his spend. A very simple process. Another spends in the thousands per day selling a finance package with huge commissions. It is worth the expenditure.
You would be best advised to use an expert when it comes to Adwords and map out a minimum result you require for the money spent. It is not cheap but it is effective.
Your webpage and SEO
This should be at the head of the list but sometimes even I forget its importance. Page one on a web search gets over 80% of the clicks and 80% of these are in the first four listings.
That says you need to be on page one at the top with your search terms or you won’t get seen. Pretty simple stuff.
There is a lot you can do to help this but if you are unsure go to someone for support. Be warned however this is a scalpers paradise so demand payment on results and don’t make promises.
I have written how to plan your marketing although getting the basics right first is important.
Plan your budget and budget your plan
Fulfil all your free media first of all so that impact is continuous over time. It costs nothing to post on Facebook, Instagram, Twitter etc to drive traffic to a web page and hence a sale.
Then chose a paid media and trial for results. If it gets a good return up the ante and spends more to earn more.
However, if it does not work Scrap it and choose another media. Don’t push good money after bad results.
Email still the master
Do you use Email? If not lift your game because it still works really well. Advertising and Remarketing can cost you money but achieve the results and then it is just a return on investment.
I email nearly every day to some part of my base of customers. It might be anything from happy holidays to direct selling something they have seen before. It does not take long to do and the results flow in on a regular basis.
This also keeps your base active and vibrant.
Newsletters the forgotten one when planning your marketing
You should take advantage of a regular newsletter. It is part of customer touch and is a really great value.
However, newsletters are not direct mail, they are not set up to sell the product they are there to entertain and inform and become a part of the seven touch principal.
I get them from many of my customers in a variety of products.
Finance broker on the latest housing information
Tyre store on all thing automotive
Curtain shop on the new season trends
Automotive stores on current upgrades
Yellow pages on Internet marketing
Neil Patel on marketing
Wealthy affiliate on training
That’s just a random sample on a quick think back
I am not going to buy every week or maybe never however I shall recommend them and when it comes to my turn to buy they will get first shot.
Think about how to plan your marketing with a schedule and product guide. Pick the ones that will make a difference to you and go from there until you have it structured that it is done regularly without a lot of fuss
SMS marketing is under rated. (Fact)
Sending an SMS message to a market group will solicit instant results. It Might be an Invitation or a launch or product evening. A special discount, a new product release, all sorts of ideas.
You will find that those interested will answer almost straight away with just a few stragglers. The rest are gone for this time. They are busy, away or simply not interested.
I had a group of retail shops that held a carpark sale every three months. They found that SMS would increase attendance more than 50% over Newspaper advertising at 1/3 of the cost.
A group of wholesale outlets have breakfast every couple of months sponsored by a supplier. They traditionally rang the 150 companies and told them about it.
We introduced an SMS a week before and an hour before to increase turn out results by over 50% at 10% of the time.
Tyre store sent out a message to invite customers in for a free tyre aircheck. On his first batch, a customer drove in and said you just reminded me I want 4 tyres for my Porche.
A Finance broker sent out an SMS every time there was a fluctuation in interest rates and by doing this he picked up repeat clients.
I could go over this often because it does work.
You need to find a wholesale SMS supplier in your area at a reasonable price and ease of set up.
The great thing is that it is very easy to test. Just select a random number and send a message. The reply will tell you everything you need to know.
I know you should include this in how to plan your marketing becuase the testing is easy and the results instant
Messenger is worth a look.
Like Instagram Messenger is owned by the Facebook group. You have the ability to contact customers with messages, pictures, audio and Video on a range of phones. It can be done from your desktop or mobile phone. Like Instagram, this is going to become a selling tool generating free leads and sales in the coming months. My advice is to get experience early so you are ready to run when this gets going. The face of Social Media is due for a change.
Here Peter Hanley discusses what is the best affiliate programs and who is the latest entrant to the market with better returns.
Best affiliate programs ( to suit you)
First of all their are virtually millions of programs of all shapes and kinds Your decission is easy
A program about something you care for
High value products that return greater commissions
Quick selling products on the likes of Amazon
Recurring income products that build a business
Using a highly regarded company
Everyone is different yet we are all after the same pot of gold. We become affilite marketers to make money, unlimited money the easy way with no stock, billing or returns, just a share of the booty.
You can be anyone, do it from anywhere, invest no money and gather a great return. If it sounds too good to be true it is. I missed a couple of small ingredients. Training, time a touch of knowledge, some learned skills and most of all persistence.
However it is still the best game around bar none so let’s have alook.
Yes you can really make money while you sleep
The dream of every marketer and particularly Affiliate marketers really do achieve the dream over and over again.
I know it sounds impossible but what if it is not all hype. What if you could automate all the processes so it works for you 24-7.
Ok what exactly is AM? wikipedia says it is selling The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.
There are referral marketing, pyramid sales and high priced services like gambling, Insurance, travel and lead generation all involved in this market.
So what should you sell and how do you start?
Know your basics and build a site on which to sell a product of your choice.
To become an affiliate in most cases you need to show an ability to promote a product but there are exceptions. The great almighty Amazon is pretty easy to start but they want results, No sales no account it is that simple.
One of the better money-generating ideas is web hosting but saying that it is ultra competitive.
Importantly they also introduced an affiliate program where you can choose from thousands of different business and get access as an affiliate.
What programs are available.
Share a sale
Wealthy affiliate (yep new May 2029)
Within each of these is a host of things to sell as an affiliate that you have the potential to make money.
Basic training is the key to success
The returns are great but without basic training, you have little chance of success. The program below does not even list the new Affiliate booster because it was introduced in the last three days
Start the training, pick a product, do a plan and bank the money
Having a basic understanding is going to stand you well throughout your journey in income building. The reverse is a scramble and rejection from the things you want to achieve.
If you know and understand what you want to market the job is half done but for the others, it is a bit of a struggle.
Don’t pick low-value products with small returns. If you are selling .20 items at a 10% margin you Ned to sell a bundle of product to make a living.
However a $500 product is $ 50 for the Same work. Your choice.
Then a recurring billing product at$ 50 and 40% over 36 months $ 720
Once up and going you can also make advertising income on top of everything else.
Your goal is to build a business that will grow and feed you while you sleep in regular sales and thus income.
Affiliate income is unlimited if done properly, Million dollar incomes can be achieved with the right application.
However, it takes time to build your platform before it will run on its own. that time is in your basic learning and product selection.
Your plan will tell you what to do and should include real figures that stretch the earnings over time. You should be reasonable in your estimates and timeline. Nothing is done overnight it will take some time to build to a point where you can sit back and take it easy and it is important that you forecast correctly to your first goal.
It starts with a web page, blog or Funnel
Yes, you can sell to friends and family, mail drop, socialise and get referrals but the big volume is on The Net. Viral members pouring into your web page, credit card in hand wanting to buy screaming Pick me. Back to reality. It takes a bit of effort to set up a good webpage, blog or funnel but then it is there forever.
In the old days you would shell out $10,000 for a page now you can do it for free and in an hour or so of your time. You need to understand Keywords and SEO as well as Headings and Pictures, Internal and external links to have a shot at this.
The good part is that it is not hard and there are lots training and support.
Rome took over a day to Build, your website can be a lot quicker but it does take some time and effort on your part. See the link above
Pick affiliate programs that pay
There is more than one way to make money when you get going however chose your path properly when you begin.
Finding programmes is easy getting accepted sometimes requires evidence that you can produce results. This is the reason I recommend starting with a few easy products before branching out.
If you Google a product and type Affiliate deals you will get a whole bunch of places to go. If you go to the Wealthy Affiliate site they have an onboard Affiliate programme with selected retailers for you to Join
You can also start as an Affiliate with Wealthy Affiliate from day one with all the training you need. They have a Keyword tool with Jaaxy that you can also get access to start gathering some leads I have written more about online Marketing here
Moving forward with affiliate marketing
My purpose here was not to tell you how to achieve a working income but to provide an idea of what you need to do to achieve a result.
There are enough Affiliate programs to suit everyone
You need to know where to get basic training.
With some experience, it opens your opportunities
Using Wealthy affiliate as a starter spot has most of the options.
Allow some time to make it happen
Explore Amazon for ideas and content
Build a base of customers
make money and retire on the beach.
It is a great business, anyone can do it, you don’t need a bundle of money to start however it is rarely a get rich quick program. It takes effort and time to get into the blocks.
Think if you bought a standard business, say a coffee shop. Other than all the capital purchases, rent etc you need to learn some things. How to make coffee comes first, how to market your product, looking after customers, health regulations, legal implications etc. They all take time and training and that is before you open the doors and work out how to repay the hundreds of thousands in expenditure
The online business is the same. without the basics, you can’t make it so your initial plan is to understand what is required. What you want to achieve and how will you go about it. We all come in Gungho and full of excitement but that soon wears off with slow or even no initial results.
When you have a plan and a target you can forget the odd bad day and steam ahead to the finish line knowing the dream will come true. You have done the work, you know what you are doing so the results must follow. It is the law of effort that the return will be greater than the input.
Online training for affiliate marketing
You will need to do all sorts of marketing to achieve a result and Social media is not an exception. This will direct buyers to your site and then to paying out money. I wrote on the recently at Online marketing
You may also notice that I don’t march you into any high priced opportunities of which there are many on the market. Get your basics before spending a cent or you may lose the dollar.
What is the best affiliate program by Peter Hanley
Small business marketing strategy is discussed here by Peter Hanley with the right ways to take your business to the new age of Internet marketing.
Where to start your marketing strategy?
Fixed business, local business
Online business , business, affiliate, or shop
Media, Video, SMS
All business marketing activity
Common to all businesses are certain strategies that need to be undertaken. Here is what Wikipedia has to say about an important subject
YOUR WEB SITE AND SEO
This is the hub of your sales, a place where you are found and it will detail specific information you, your company and what you sell It could be a funnel or a sales page but the purpose is to sell your products to those that enter.
Search engine optimisation is necessary with your webpage so that Google, Bing and YouTube can find you when people come knocking.
This is your starting place and most of you will need this to market your business.
If you need more on this I will send you to the training at Wealthy affiliate for free but I am assuming that most readers will be this far at the least and want to move on to things that push business.
Social media is a part of any business package
You will find lots of advice on Social media and in fact, lots of social media tools but the one fundamental that has stood the test of time is that your social programme is to deliver customers to you or your website. They are not there to sell a product. There is now one exception to this. (Instagram Beta trial below)
The other advice is not to send people from your website to social media. Why? is the general question.
Social media is a playground where you can get tempted off in all sorts of directions. This could be to other sites, competitors or new ideas completely. It is not designed to keep you tied down.
Your Social media is a feeder channel to your selling situation, web page or business and nothing more. However, its purpose is really important in filling the dam of potential lookers so we can not overlook it.
Now we break down Social media into a useful source of information.
You should consider in all cases to employ both LinkedIn and Facebook as primary tools of the trade.
This is the business persons international phone book where anyone can search for you by name or business. It does require a picture and a BIO plus industry information and any other information you may want to pass on.
It is searched by all sorts of people wanting information about you or to understand you and your business.
You can not be shy, you are in business to promote your self when you can. Just last week I witnessed a potentially large contract initiated with Instagram. A major travel organisation needed contact details on a local business. They searched on Instagram, found the appropriate contact and offered a package that would save the company many thousands of dollars. They knew the owner’s name but not the new business operation and being in a different state they had initial difficulties in contact.
LinkedIn can be much more than a name list and you can take it as far as you want in marketing and advertising. However, you must appear in the list in a current and professional format.
And so to FaceBook
This was the first of the new media with Facebook business being initially introduced in 2007. So, really only about 10 years old which is relatively young.
Then came advertising, remarketing, sharing and all sorts of cost centres to get you to spend money.
Again I see FaceBook as a delivery devise and information centre. I market to businesses I do not know anything about in my initial client build. Facebook is one of my first places to go because I can see things of interest, what they target, who follows them etc to build up a profile.
Social media must be current
What I do not like is Pages that are not updated and just have a few old posts from last year when they got a bit industrious and completed a post. It is so easy to schedule posts way ahead of time and show consistency and care about your business. You are there to entertain and get them to KNOW you. ( this is the first of the Know, like and trust principal in client respect)
I often struggle to find email addresses on a lot of company literature but an interesting aside is that most Facebook owners have it under details.
I will cover re-marketing and advertising in full at another time because they are a subject on their own. Re-targeting or sometimes called re-marketing is when your small advertisement appears on another site when looking at anything on the net. The one concern most people have is privacy but it is simply a transfer of pixels and is no cause for concern. It is paid marketing and I try and stay with as much free stuff as I can. It does work but it carries a cost with it.
Set up your business page from your personal one and set a time to log your exciting posts and get players to your selling point. Keep it up to date and log your results.
Adwords must be a consideration in many businesses
I have thrown this in before we cover the remainin social programmes
When you search google you will see the posts on the first page with a little word ad next to them.
They will be the first and probably last on the front page. Remembering that the first three adds get about 80% of all traffic so not much is shared with the following 100 or so pages. When someone clicks on your paid ad you get charged with an agreed amount.
The amount may be a few dollars or over a thousand depending on the value placed by Google. The value is usually reflected in the cost of the sale. I have friends that spend 10s of thousands of dollars monthly selling finance. The contracts to them are worth thousands so the payback is easy.
If you wish to guarantee traffic to your business and are prepared to pay for a successful click there is no better way than AdWords.
Back to social media for business
I am going to talk about just three more that you can explore without going through them all.
Twitter If you have an interesting range of ideas this is useful in getting your name in lights. I always quote Donald Trump in this and even though he does not have the biggest following the press repeats more than make up for it. I am increasing following more tweets in the political, literature and sporting section. Areas of interest to me.
You quickly get to love or loathe the writers but are drawn along with them and I believe this will be a much bigger target in the future. Just start following a few people and slowly introduce your self into this market if you have the material.
In fact, I found myself seeing more and more feeds coming to my email. It may be political but writers and general information lead the way.
This started as the domain for 18-30 year old young and trendy displaying all sorts of pictures and stories. Then their mothers followed and the Grandees widening the audience. I see businesses now only using Instagram for marketing. Daily pictures of clothes, shoes, haircuts or cars creating a loyal following.
Instagram is wholly owned by the Facebook group who see a huge potential in the product in fact.
Try instagram in your marketing
Instagram direct selling a new idea
Currently, in the USA they are trialling buy now buttons in a post or picture with a fulfilment program. A post, for example, new Nike shoes will have a Buy now button that takes you to a sales platform and completes the deal. This is exciting stuff and a lead to the future so watch this space. It is not currently available to all of us only to selected US corporations. Watch this space and get in early.
Youtube is gaining popularity very quickly and in fact, it is used as a search tool nearly as often as Google and more than Bing.
Many businesses avoid this because of a perceived difficulty in doing a video but that is living in the past. Anyone can produce a video with an Ipad or mobile phone or any of the new technical opportunities.
how to do things
The list is endless but like any media, it must be consistent and professional in your approach to the market.
This is really important that you know who your customers are, phone number, email address, contact name. You get this from your invoices, asking the question, having a survey, raffle, special club or any way you can.
You can have this in an excel spreadsheet or a proprietary CMR paid for the program, even on your carrier page, it matters not it is the list that is important.
Many people completely miss this opportunity and it is a big one and mostly free. Never pay them unles they prove the performance to you.
To find the online directories just google your company or Keyword and you will see them all on page one or two. People do click them and traffic will come to you.
This is a do it once and do it well opportunity.
Newsletters and email
This is one of the most important parts of this whole message.
Every business should do a newsletter, at least once a month. Nothing to sell but a gentle touch that keeps you in contact with your base. Yes, it costs you an email generating service like Constant Contact or Mail Chimp and a half hour of time however the rewards will come back 10 fold.
Like all media, it must be planned and consistent across the year and you will be amazed at the return.
Emails are far from dead
I send and receive emails every day. I send bulk emails most days to a range of old and new customers customers
The use of an Auto Responder makes this an easy process. You compose a dozen messages starting with an introduction and gently leading them into a place where they are ready to buy your product.
You can pull customers daily without a lot of effort.
Local Marketing works even better as you send out offers and specials to your selected area and watch them walk in the door. Just today I had one from my Tyre service that had a great article on a new car release, from my computer repairer reminding me about the end of the year plus a deal on Fish and chips, might do that one.
They are people I shall turn to when I need their services.
Training on the Internet
Things are changing very quickly with Internet marketing so you need to be on the latest trends at all time. The small business marketing review has tried to get you there.
I use Wealthy Affiliate ( There is a free version) that keeps me up to date particularly with the members’ blog posts. I post regularly on their web with new ideas and resources as do many others.
In addition do not waste money taking fancy courses that promise the world, what they mostly achieve is taking your money and providing very little return. That is not to say that there are no good ones only to say there are a lot of bad ones.
You may however get lots of free training on any subject you want.
Don’t extend yourself to widely
Like life, a lot of half done projects do not equal one fully positioned product. Get your play into place and working before you move on. I concentrate on Emails because I have found it works, my friend an Instagram only user and another ad words work for him with a high-value product.
Most of these take but a few minutes a day although that few minute is often hard to find in a busy schedule. If this is the case give it to someone else as a daily job function and know it will be done.
You can’t do everything but what you do then do it well
Why do businesses fail?
There are many resons for failure and mostly your own.
Neil Patel He is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
His partner is Mike Kamo
Ranking 95 out of 100
General review of Ubersuggest
We all know how important Keyword research is for our business, Too much traffic and you never get seen and too little and you never get found. For Busines owners, bloggers and anyone on the web this is a product you must review.
It checks Keywords for volume and ability
annalyses your site
provides an overview
shows the top sites
SEO annalyser and backlink checker
Plus a great training school
It is free
What is good with Ubersuggest
Pro#1 It is easy to use, colourful and very simple for anyone.
There is no messing around with this, type in a keyword, be it long or short and you will see the results.
Pro#2 Your choices are good for both site review and new word selection
Pro#3 Keyword ideas. We are all searching for great keywords so here you find them with traffic results and potential so you can market professionally
Pro#4 The backlink analyser shows where your site sits on the table.
Pro#5 Neil has attached training on many of the questions you will want to ask.
Any bad things on Ubersuggest
Con 1 It takes a few times around the site to find your way even though it is very clear. Like anything new, it has a lot inside to find that works for you.
I believe most search terms originate from Bing
Who is Ubersuggest for?
This is for a wide audience that has some idea of websites, keywords, affiliate marketing, blogging or website and business interaction including advertising There is no more important product than Keywords and doing it properly, this takes you there.
Tools and training with Ubersuggest
First up the training page is great with topical calls to action. One example of training tells of the upgrades coming at Ubersuggest all in easy to read format. The tools are clearly shown and easy to use.
Support at Ubersuggest
I have not used the support page but it does come with email chat and presumably a quick return. Not much can go wrong so I am not concerned with no Telephone support.
This certainly is a great part of this service in that it is free to all without an upsell.
My final summary of this tool
I use a keyword tool every day so this is a great alternative to both compare and grab extra information. The whole thing is free, unlike most other finders which is great for anyone marketing products of any kind. Neil and his partner Mike have presented a really good platform and it will be interesting to watch it grow.