It is often a decision to make on which SEO program you should choose.
I had to decide between using Yoast or All In One SEO and the answer surprised me.
Why did I choose Yoast?
I have traditionally used Yoast as my guide because it advises on structure and settings and keeps you honest. However, it does distract you from writing content as you duck and dive between fixes.
I then went to All In one and life was less complicated as the green lights had gone.
Writing a review recently I chose Yoast as my format because the question had been asked in Quora on a regular basis.
You research as you review
Like any good reviewer, I went back to basics and had a look at what Yoast really represented.
Yoast is not that old. Started about 10 years ago by Joost De Valk, it grew gradually until 2015 when his wife Marieke, a recently graduated PhD student, joined full time. Together they sold shares to Micheil and Omar to form a board of four and a staff of about 15.
Interestingly, the name Yoast is a translation of Yoost and has no real meaning.
The last five years have seen a big spurt with over 50 employees covering most countries around the world.
With over 2,500,000 connections and an upgrade fee of $89 I believe they are well in the money.
Training and support at Yoast
This is always an important consideration and the Yoast group do it very well.
They have an academy for training in a free version, advanced version and a technical version to top it off.
Full knowledge base and regular SEO tips newsletters are available and
Of course, online support is available as well.
Guidance on SEO
The green light feature certainly leads you along and is ever-present demanding your attention.
Having written many blogs on SEO we continue to write in the most comfortable way but I am endeared to Yoast and want to change.
Changing is easy.
| Install Yoast SEO plugin | A normal WordPress operation |
| Activate the Plugin | Click activate |
| Disable the old plugin | Click disable All In One |
| Go to SEO tools | Input and edit |
| Change the settings | learn a few things |
You are now looking good and can start writing. However, first up do your focus Keyword and meta description.
I am an experienced writer and I have messed up the meta description but Yoast had me searching for my mistake.
Conclusion
I am making mistakes and I decided to return to Yoast as my principal SEO tool
We cannot afford simple errors in our SEO and I have found all to many in a short time.
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