Should You Write Short or Long Blog Posts? The jury is not out, they are very clear which ones will give the best returns
In the ever-evolving world of content creation, one question consistently arises: Should I write short or long blog posts? The answer isn’t one-size-fits-all, but understanding the benefits and drawbacks of each can guide your strategy.
The Case for Short Blog Posts
Short-form content, typically under 1,000 words, offers several advantages:
- Quick Consumption: In our fast-paced digital age, readers often seek information they can digest rapidly.
- Higher Social Shares: Posts between 300-600 words generate 60% more social shares than longer posts, making them ideal for viral content. ThinkDMG
- Frequent Publishing: Shorter posts require less time to produce, allowing for a more consistent publishing schedule.
However, short posts may lack depth, potentially impacting their SEO performance and authority on the subject matter.
The Power of Long-Form Content
Long-form content, generally over 1,500 words, delves deeper into topics, providing comprehensive insights. The benefits include:
- Improved SEO Rankings: Studies indicate that the average length of top-ranking blog posts is around 1,447 words. Blogging Wizard+5Master Blogging+5Blogging Joy+5
- Increased Backlinks: Long-form posts (2,000+ words) generate 56% more backlinks than their shorter counterparts, enhancing domain authority. Amra and Elma LLC+1ucount.io+1
- Higher Engagement: Readers spend approximately 40% more time on pages with long-form content, signaling value to search engines. ucount.io
- Establishing Authority: In-depth articles position you as an expert, building trust with your audience.
Nonetheless, longer posts demand more time and resources to create and may deter readers seeking quick answers.
Striking the Right Balance
Determining the optimal length for your blog posts depends on various factors:
- Audience Preferences: Understand your readers’ expectations. Are they looking for quick tips or comprehensive guides?
- Purpose of the Post: Informational posts may benefit from brevity, while instructional content often requires more detail.Elementor+1www.small-business-guide.com+1
- Topic Complexity: Complex subjects necessitate longer explanations to ensure clarity and depth.
- SEO Goals: Longer content tends to perform better in search rankings, but only if it maintains quality and relevance.
Conclusion
Both short and long blog posts have their place in a well-rounded content strategy. Short posts cater to readers seeking quick insights and can boost social engagement. In contrast, long-form content enhances SEO, fosters deeper engagement, and establishes authority.
As content creators, leveraging both formats strategically can maximize reach and impact.
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Post by Peter Hanley coachhanley.com