328699483 July 2022 – How to take your business forward using the Internet

How to Blog Using The Skyscraper Technique

How to blog using the skyscraper technique and challenge the big boys on page one, the only place to be. Learn to earn

Reading time: 6 minutes

What is the Skyscraper technique

How to blog using the Skyscraper technique

In Real estate, a Skyscraper is the highest or biggest building in town. Taking that to blogging it came to mean a big long blog of many words, often 10,000 or more.

However, everything changes, and the latest Skyscraper technique is taking a current performing article with lots of backlinks and traffic and writing it better.

When many blogs simply rehash the same old material Google is looking for something more.
Google wants to refer readers to the best content and not just an exact match keyword.
Using Artificial intelligence they look for User Intent when searched and take the readers to the best available destination.
Page one of a search term is often dominated by major players all pedaling the same information in different wrapping. They understand SEO and have applied every possible trick to gain a favorable placement. So how can you beat them?

Make your material better than anyone else

The first thing to do is a Google search on your Keyphrase and see who dominates the first page. You want one with lots of backlinks and a great name like AHreffs

Look at what they offer starting at the keyword and meta description. Can you make it better?

Now go to the content and see what they have to say, or in fact, don’t say.

I am not suggesting you plagiarise material but I am saying that you can take relevant points and make them better.

Challenge what they say and offer a counterargument
Expand on the offering. turn 7 tips into 9
Check the date on the original and find recent changes you can add.
Visuals go a long way so add some appropriate images

ADD some data to the blog

Nothing grabs the eyes more than data, a Graph or a list really highlights what you are talking about.
If you can’t find anything appropriate go to Canva.com and knock up your own. It will only take a few minutes and cost nothing.

Challenge the status quo

Because it is there in black and white does not mean it is correct or has not changed since being written. Even if it is partially correct take it to the next level and challenge the position taken.

“AHreffs said to make sure there are plenty of backlinks”.However, some backlinks are just blackhat material that can not be taken into consideration. So when looking at backlinks make sure they are legitimate. so many people fall for this trap etc.

Adding authority

How to blog using the skyscraper technique

Google loves authority and places it ahead of so many other SEO elements. In fact, unless you borrow some authority you may not make the grade.

” a recent article by Ahreffs stated that their article was written by the resident expert in SEO.”
But, Neil Patel the owner of Ubersuggest a well-used keyword tool suggested that authority must be the highest person in the subject matter. If it is medical then a Doctor, legal a laser, or SEO is a company that specializes in it. Yoast SEO, with 5 million users takes a whole different perspective, etc

Adding your own and other experience

You will understand the power of testimonials. They are used in many places to add the experience to the subject and give it credibility. This may be your own or people that have an interest in the subject.

What do my readers have to say about the Skyscraper technique and the experience and success they achieved. How could you not believe them?

Adding expertise

I have a friend Partha that promotes a different way of achieving keyword success. Partha ignores the meta description in the belief that Google will write what they want anyway and do it better than you. They have the experience so this could be true.

Partha is followed by many because he gets results. Small blogs get traffic in the thousands every month so it’s his way, Or the highway. He does not just sprout figures, he provides proof and testimonials to boot.
Partha does not scream Skyscrapers of any of the new buzzwords believing simply in the art of finding keyphrases that bring results.

Bring your own experience into play

I recently wrote a blog on the best way to do Keyword research that centered around the phrase:

Information Gain

This concept is very similar to the Skyscraper technique in that you make the current work a lot better by adding to the original content and improving on the impact.

You can even be the underdog and take on the big guns to reach page one of a search term.

When every article offers much the same material Google wants a fresh approach that challenges the assumptions within.
Your article must be written in a way to maintain page time because instant dropouts mean a bad experience. That is not what they want.

Google uses Search Intent so write for the readers and provide great answers or ways to solve an issue. This will help maintain your first-page position.

Don’t ignore the power of Bing

Bing and Yahoo combine their stats even though they are quite separate from search engines. Bing is stuck in the original mode working on exact match keywords so when Google does not give you the love you want it is often the case that Bing steps up. I find it rare to achieve a page one rating on both at the same time.

However, Bing is still a powerful search engine in many countries so ranking with them is equally important.

Having Keywords within your post will help both Google and Bing deliver a greater volume of traffic. Of course, Content will still get you a better place in the hierarchy

The first page of a search term is the only place to be

Most searchers never go past the first three free items on page one. That is over 90% so you really need to get there. However, when that position is dominated by the big boys it is hard core grafting to beat them at their own game.
It is far better to change your keyword to one with less traffic and competition to make life easier.

But this is not always possible.

How to blog using the skyscraper technique to get to page one

When you have to fight the battle for position one reverts to the Skyscraper technique and tackles them head-on with their own material. But, done better.

Write better quality material and add a new perspective backing it up with testimonials and user experience.
Go pretty with appropriate images, colors, and Graphs to showcase your work.

Google wants, and in fact, demands the best material. So give it your all and win the game.

Conclusion

Information gain may be the new word of the month but it carries with it a lot of growth power. When you are taking on the best you need to be better. So give it your all and watch the climb through the ranks.

How to blog using the skyscraper technique by Peter Hanley

Related material;

How to do great keyword research

Affiliate programs reviewed

Finding traffic on Bing

The best Internet Marketing Online Affiliate Programs

The best Internet marketing online affiliate programs. You can plod forever or fast-track your effort to a far better income

Reading time 8 minutes

Why choose affiliate programs

In this fast paste world, online shopping is expanding so quickly that it has been hard to keep up.
Certainly, Covid has contributed to the phenomena but that aside online shopping has become the thing to do because it delivers instant results.

For the retail industry faceless shopping is both cheaper and easier to manage and returns superior margins to normal selling methods.

In fact, many closed their shopfront and focused entirely on automated shopping.

Affiliates can compete on equal terms with large retailers

Because Online shopping is dependent on the use of search terms as much as pricing affiliates can compete on better than equal terms.
Affiliates can narrow down their portfolio of products and concentrate on target marketing more than big brand selling techniques.

Buyers normally don’t look at retail names but concentrate on Product stats, pricing, and delivery charges to make a decision.

New technologies have enabled Affiliates to have an edge

The advent of Retargeting, a sales technique that follows client searches with additional marketing has aided the smaller operator.
We have all seen the ads pop up after we searched for a product. Sometimes we think it is thought based it is so clever. However, it is all done on pixel-based technology. Many times using association marketing.
You search for a Baby pram so therefore it is most likely you are also in the market for baby formula or clothing or other associated products.

Time-based marketing is also taking hold of consumer markets

A good example is Pet Food. I buy my cat food and litter every six weeks and sure as shooting I get a reminder message and a discount opportunity by email and SMS. It is always a limited-time offer to make me hurry with my order
I have a half dozen local opportunities that sell identical products at a similar price so enticing me back to stay loyal is an easy marketing ploy.

The retail market is just a part of a wider range of products

Marketers need to hone their marketing skills to compete in the competitive market that exists today.

They need to understand what needs to be done and how to do it and there is no better place than WealthyAffiliate.

Wealthy Affiliate gives you automatic entry to a hundred or so other opportunities including Jaaxy a Keyword tool for amateur and pro alike.

Nothing like a helping hand to get you started. Not available anywhere else.

Advanced skill sets meet market opportunities

You need to be better than the guy next door. It is not a jungle out there but it is an extremely competitive environment that can be helped with a whole range of new skills.

Your understanding of Keywords needs to go well past dreaming up a phase that may work.
You need to focus on traffic and competition and work around the major players. You can not go against the best key phrases. The people in this group are well-established marketers that hog the first few pages of a search term. They have got there by merit and it is hard if not impossible to dislodge them.

However, there are many ways to find viable SEO-based traffic levels that will return you enough traffic to more than turn the sales wheel.

The best Internet marketing online affiliate programs need Social media.

Social media is changing and you need to go along with it

The best Internet marketing online affiliate programs

Many of you have been marketing on the old figures where Facebook dominated the market and the others tagged along. Furthermore, TikTok was a kid’s playground that has been honored as a viable alternative.

Instagram demands that female 20-50-year-olds are a great target market. It can not be ignored yet Facebook can.

Twitter has a massive audience and offers boundless marketing advantages, just ask Donald Trump or even Elon Musk. They know the market and used it to their advantage gaining unbelievable audience attention.

The best Internet marketing online affiliate programs

Who offers the best affiliate programs

Before we start the list you should understand that acceptance is not always automatic. You may have to demonstrate prior experience and good sales levels to get a look in.

Some like Amazon will summarily dismiss you after three months if you have not achieved a suitable level of sales.

Importantly is pixel life. That is how long your lead is fresh before it is confiscated by the organization. Think Amazon 24 hours as an example.

Wealthy Affiliates as another example have a lifetime pixel duration and no commitment to an achievement level. All the others are somewhere in this range. Not understanding this can create massive frustration at losing sales to your supplier.
Is affiliate marketing still lucrative? a look at the inside.

Many leading affiliate companies are headers for a range of small suppliers. these include;

Then there are other single operators

  • Lead pages. More for the experienced marketer
  • Studio press. an opportunity
  • Blue host. cheap Web site hosting
  • Convert Kit

And the ones I personally promote as small business essentials.

  • Wealthy Affiliate. My recommended starting point
  • Jaaxy. Everyone must have a keyword tool
  • Constant Contact. For email marketing
  • Roy Carter. One-on-one hand holding to achieve success.

It is a massive market and these are just a few of the better-known ones that feature regularly as market players

The best Internet marketing online affiliate programs

Some other considerations for affiliate opportunities

When you know what you are looking for then it is easy to find.
Say you want to sell High ticket winter Ski-boots and add them to a product range you already have. Or you want to do a product review and have access to a sales opportunity.

First of all, do a Google search for Ski boots leave a space, and write affiliate.

This will give you a list of available opportunities off which I show just two of many.

The best Internet marketing online affiliate programs

You then apply either directly or through a nominated aggregator and seek acceptance. You may need to show experience but you can probably fudge that a bit.

There are no commodities that don’t have affiliate opportunities so the world is yours.

Your affiliate links can be used in various ways

If you have a business links can be put into emails, newsletters, and store pages. In fact just about anywhere you are selling products.

When you want to write product reviews or comparisons then affiliate links are essential partners.

Blogging of course suggests that several links may be inserted into a single page giving you an opportunity for more than one return.

You could even do an MMS broadcast with a link to a buying opportunity.

The limitations are only in your mind.

How much can a beginner make in affiliate marketing?

Affiliate marketing has unlimited potential and income can vary between $0 and whatever you want a month. But it takes time and effort to achieve big returns.

What program is best for affiliate marketing?

The trial at Wealthy Affiliate lets you start a blog and have earning potential from day one. This is backed by a range of free training to make sure this is a career for you

Types of affiliate income

The best Internet marketing online affiliate programs

First of all, is a single sale with a set percentage return. Easy to understand and with high-priced articles this can be a great business. Don’t go for products with 3 or 4% margins because you are not getting the returns appropriate to your effort.

Next are recurring income products. This is when a regular monthly ( or any period) payment are done and you get paid your percentage every time a payment is made. This is ideal to build a long-term business model growing in volume as you add new sales. If they cancel early you miss out however it is balanced by those that stay for years and payments continue.

Throw in some advertising revenue

As you build a customer base marketing companies can be approached to place paid advertising on your site. There are several ways this works but the most common is when someone clicks an advert they click your bank account. However, you need quite a few followers before this is viable.

Competitions and prises

These are often added in quick-hit products to influence you into greater promotion activity.
Some will be cash others may be physical products like computers and even through to cars.
Someone has to win them and it could be you.

Wealthy Affiliate has a set target to win an all-expenses paid Las vegas extravaganza. Every year about 30 or so participants join in this working holiday and eating fest with like-minded marketers.

Conclusion

As an affiliate marketer, you could say I am biased, however, I have given you a broad outline of the opportunities available so the choices are yours.

The affiliate market is here to stay in its many variables and it just takes time and effort to win the campaign.
You don’t have to commit to Stock, billing, creditors, shop fronts, bad debt, or any of the normal capital contributions of a Bricks and motor business.
It is a marketing opportunity like no other.

The best Internet marketing online affiliate programs by Peter Hanley

Is affiliate marketing still lucrative

How to get quality traffic on a budget.

How to do Keyword research