Instagram posts

Business and the Internet

What are the best Instagram posts and can you really match that with your happy snap to gain traction. Here Peter Hanley looks at today.

What is the best Instagram post?

I believe the record has just been taken out by Kylie Jenner overtaking her past attempt. Last year she posted a photo of her daughter that got 18 million likes.

Well, this time with 27 million likes, from one photo is an EGG.

Egg as a symbol
The egg is a symbol

What is also amazing is the 2.8 million comments that follow the post. How do you beat that?

It is all about Brand building

Kylie has the following of over 114 million ( 2017) and that does not come near Christiano Ronaldo at 145 million.

Furthermore, Kylie picks up a cool Million bucks for a paid Instagram post.

What results do you want

What can you do to grow?

The answer is really simple, post amazing pictures, often and encourage likes and sharing.

As a local business, you don’t need a million followers you just need to entertain the ones you have and pull a few new ones along the way.

In many cases, Instagram outstrips Facebook for viewing potential, particularly in the Millenium bracket.

If this is your target market you could be on a winner.

Image of kyla Itenes

Take Kayla Itenes as an example, I know I have told this story many times but it really is a rag to riches story. Kayla started a Hot Body program from a home garage in South Australia. Using just Instagram she quickly rose to fame and wealth. at this date, she has 11 million followers and has posted 8204 times not bad for a basic startup in a busy industry

Know your generation

I am an Old guy and quite frankly I can’t really get my head around the benefits of Instagram over Facebook, But, and I say this loudly all my kids do, and their kids a well so how can I argue with the facts.

I regularly see small business’s smashing their marketing using just Instagram.
It is also basically free.
The only proviso is that you post regularly, in fact, several times a day.
If you can’t do it outsource the opportunity to someone that can.

Instagram stories build following

Instagram stories is a series of posts that tell a story. This is to get people to follow you and stay connected and make comments thus growing your business.
Have a link on all your correspondence with a call to action and seek out opportunities at every opportunity.

How to do it all

Instead of rewriting the world I shall send you off the WikiHow that has a pretty good rundown of the how and why questions and answers.

Instagram also has a rundown when you join. Mine is not to tell you how I am here to tell you why.

My God Daughter is a Hairdresser. She posts to or three hairstyles on customers a day. She is fully booked and this is her only advertising.

Image of a link to Wealthy Affiliate

My Daughter runs a Women’s clothing shop. Started with Facebook now does two or three posts a day on Instagram for better online shopping results.

Wealthy Affiliate has training on all of this

best Instagram posts

Another who is a major in promoting Facebook marketing consistently backs it up with Instagram for results.

They are just a close example of local marketing with results let alone the followers of the rich and famous.

It is no good complaining about business

I was just talking to a client in another Industry line that is fast going out of business, Times are tough, competition is strong, people are dropping prices are all the things I heard in our conversation.

I asked what he is doing about it and the reply was nothing I can do.
Many times I have suggested free marketing tips, using Facebook, Instagram, Affiliate programs among them but none have been done or even tried.
Furthermore, we went further with email and SMS marketing to gather some business. It was all too hard.
If that was hard I said try going broke.

His nearest competitor, in the same Industry, is buoyant and profitable.
In this case partly because he is part of a Franchise and they do some of this for him plus they push him to complete local marketing activities.

In conclusion

No one will do it for you. It is up to you to plan your own results and put the infrastructure into place so that it is done.
However, my word of caution is to not try and do everything at once. Get one program working before you move on to the next.

Image of author
Peter Hanley


Best Instagram posts by Peter Hanley

Facebook for small business

SEO Website WordPress

Here we look at Facebook for small business and consider if it is as good today as it was last year. Peter Hanley shows that it is getting better for SME’s

No need for Facebook Introduction

We all know Facebook and what it does but first of all let’s separate the fun stuff for the business side.

I like Facebook because I have 5 kids with family’s that regularly post happy snaps that keep me up to date. Everyone gets in and comments and it is lots of fun. What I don’t do is spend a lot of time on it. First thing in the morning and maybe a late look as well.
Saying that my wife does regularly monitor my feed because she does not like Facebook, go figure that out.

Lets only consider business Facebook

Every business should have a Facebook page that is active and attended regularly with updates.
Buyers, sellers job applicants in fact anyone wanting to do business will you will want to look at your Facebook page.
The result when it is not up to date is probably worse than not having a site at all, it shows that you don’t really care about Social media.

Not having social media displays that you are still in the dark ages of marketing and would I really want to do business with you?

But does Facebook really work?

It really does drive traffic to you and your website and it can be proven.
I follow a local dress shop marketing program because I Find that they do it very well. In my feed, I regularly get 2-4 messages a day every day. This site is done by a professional group so it is done correctly. They have a good website and Instagram account as well.
They recently posted figures bragging 8000 customers through the door last year and 3896 online orders. What amazed me is the number of online orders. Yes mostly from Facebook posts. Yes, the girls are hot and even provocative but they are targeting the look-alike customers.

Milk fashions

Facebook is a delivery mechanism

Milk had a great post today, Go to our website to get 30% off Zarba or similar brand. They send you to the website because there you can place an order. When on the Website the Facebook link is hidden down in a corner so you need to search for it. They don’t want you to go back to Facebook.

Now I reckon the Online orders to be worth just short of a million dollars in turnover at a 100% margin, a tidy business if I do say so.
It appears that Facebook is the prime marketing medium. I have not yet seen evidence of retargeting on Facebook so that could really add a new dimension.

Who needs a Shopfront when you have Online

Facebook for small business

The Million dollar in turn over (estimated) is a good business all on its own.
Though you would not sneeze at 8000 walk-ins either. About 22 a day on average.
Probably another couple of Million in turnover. Remember this is not the cheap end of the market it is the Young trendy females.

Why do I tell you this? First, let me clear up I do not know the owners and have no association with them at all. I have not purchased from them at any time.
My interest is purely academic and to point out to you how well it can work and that three posts a day every day is not overkill when the content is all class. The figures quoted were in a yearend Facebook post by them and not made up by me. don’t shoot the messenger

How hard to post every day

I have a site on rescue cats, this is an exercise in building followers and not at this time monetised. With about 5500 regular followers it is growing nicely. I want about 20K before I am happy.
I post once a week on the weekend. I gather a few interesting pictures or ideas and then schedule a week of posts. Done and dusted about 30 minutes. Hardly a chore and I get some delight with it.
If I can do this so can you or someone you nominate. Do a week’s posts and sit back and enjoy the action. Because I am not monetising this I generally only do one post a day but it is every day.

Does quality matter when posting to Facebook?

A pretty dumb question if I do say so myself but surprisingly many don’t think of this.
Off course it matters, pictures work, smart headings work and calls to action work. Short written posts get skimmed over and not read. simple really.
Have a look at your feed and see what gets your attention and make that an action point.

What is retargeting

This is Facebook advertising at its very best. When someone visits your website and selects a page or product they are tagged by Google as interested. An advert will then pop up in all sorts of places reminding them of your site.
important to know is that no private data is shared or kept so it is not Big Brother. A few pixels are collected and replayed at choice. It works really well.

I wrote on Retargeting in a recent blog.

Using other social media

Facebook for small business

The more the better. A must do is LinkedIn because many will search for your details there.
Have a good BIO and photo and upgrade occasionally

Instagram is the new darling of the younger set and compliments Facebook with a similar approach>

Some just use Instagram and gather a following but I prefer Facebook for your target audience.

Your webpage

Everything ties back to your Web page the ultimate selling tool with great SEO and lots of well-written blogs.

You can do this yourself if you follow the free training at Wealthy Affiliate    

or outsource it to others just make sure it is done.

So what about YouTube

Video is a must do product and YouTube is catching up to Google in the number of searches. It is a whole new subject and I don’t want to dwell here but you do need to understand it

In conclusion

Social media my just be the difference between success and failure. Everyone is doing it in one way or another. All the multi national corporations are in on it and the stories of success are everywhere.

Peter Hanley is a pioneer in small to medium businesses going through to Public Listed companies. He has over 40 years of continual experience.
In about 2006  decided he needed to know everything about the new way of marketing and has dedicated time to learning new skills. He is happy to share the learning