What is a research keyword tool and how can it possibly benefit you? Here Peter Hanley talks about Keywords and provides a free tool for you to use.
What is a Keyword Anyway
First of all, it is your internet address. It is how people find you among the billions of addresses on the Internet.
With just a few searches on Google or Yahoo etc visitors can land on your website, blog, funnel or particular page.
All keywords are not created equal. Short keywords like say for example Nike will take you to a billion places using the word Nike so how can you hope or expect to be found.
The answer is to add a tail to the word. The longer the tail the better the result will be.
We could have Nike in Albany but there are thousands of towns called Albany so we need more.
Plus Nike sells Shoes, casual wear, sporting equipment etc so we need to narrow this down.
A search on Google to see Nike outlets came up with the following answer.
In the United States, Nike products are sold through about 22,000 retail accounts; worldwide, the company’s products are sold in more than 160 countries. Both domestically and overseas Nike operates retail stores, including NikeTowns and factory outlets.
Now that’s a lot of outlets that will be ahead of you in the search term.
All Keywords have a traffic count
Nike, for instance, gets about 1.7 million searches per month or furthermore if you are on the first page 293k searches in a month. The bad news is that there are about 90 pages ahead of you before anyone finds you
How do I know this?
because I use a tool that tells me everything I need to know. The basic tool is free with the advanced professional version paid for
This tool also comes free with the Wealthy Affiliate program
Same tool but with some training thrown in.
Nike a seach term and a Shoe
Search your Keyword
Unsure of Keywords? I have discussed this in lenght at Keyword suggestions
See how much traffic is generated and what the first page viewers will see. Remember that the first page gets about 75% of all traffic so by page three you are out of the park
Peter Hanley writes daily on matters of Internet and Business marketing at New Business on Line