SEO outsource

Reading Time: 4 minutes Do you need to SEO outsource? Here Peter Hanley tells you why not and how to save money

Reading Time: 4 minutes

SEO outsource is no longer needed for most small businesses. Here Peter Hanley tells you how to save money by doing SEO in-house. Times have changed.

SEO Outsource not needed 

I was paying $600 a month for 10 keywords to try and rank on page one.

The site might have made it a few times but most of all they asked for more time and another month of money. I thought Yellow pagers people were robbers but these guys take the cake.
Still to this day I regularly get offers to take my money but now manage my own SEO.

Writing content to win

First of all how many words go into a blog that is acceptable to SEO.
The jury varies on this except that 300 is considered a minimum and that around 1500 optimal. The content value, however, overrides everything else.
Your Headings should be from largest to smallest going down and paragraphs not too long. Sentences short and too the point without waffling on.
Google does not read words but senses structure and grammar. 
Spelling and grammar mistakes are easy to pick ( spell check) up as are length and style.


Pictures in a Blog

Seo

The Pictures are an asset provided they can be associated with the writing.
although good looking people usually get a look in.

You must fill in the Alt image box describing the picture. Houston we have a dilemma. Do you place the Keyword in the Alt Image or an actual description of the picture? Again there are two trains of thought. I always place the Keyword in the Alt box and don’t get marked down on it

Lists, Links, and videos to complete the blog

To this you can add quotes, comments, audio and galleries all designed to keep you inline, online and achieving.

You need both in and out links to complete the party and as many as you can gather. Link to other pages or even on the page as well as outside authorities websites. Govenment, universities, corporations are all good

Categories, Tags and excerpts

Categories are the most important of the three because Uncategorized is not a good look nor good for your Seo so make sure you fill these out.

In your settings and reading fix your catergory on the most used one in case you forget to fill the box

You can learn more about this at Wealthy Affiliate in the University training  which is a free course

Comments and reply’s

Interaction on your site is always a positive for several reasons.

  • Feedback is good and recognized by Google
  • Time on the site is an important Matrix 
  • Other users stay longer reading comments

Key phrase and its use 

This is probably the most important issue we will discuss because it is the start and end of the journey.

We have talked about Keywords and how they apply to your business now we will discuss placing them on your page. 
In the olden days but a year or so past Keyword stuffing was all the rage. This has done a three sixty and is now considered bad format.

Certainly in your domain name is great for your main page but in a blog or post the target keyword in your heading.
Then in the first paragraph and one in a H# title
The Meta description is vital that you have the keyword included as well the associated slug.
Yoast tells me Keyword density is a minimum 0.5% with a maximum 2.5%
so use them cleverly and mix them in the writing.
If you use keywords correctly the SEO outsource is not needed as an exaample 

Check your site ranking

There is a very easy way to check your site ranking at this free site ranker

I have discussed at length in a post on check your site rank where 
 there is a section on checking your whole page for errors and corrections.

This is particularly helpful as errors and problems subtract from your SEO

Social Media

Social media impacts on your results with linking and sending traffic and as the search engines like Facebook and Instagram among others because of the link juice they provide.



Warning though your updates on Social media need to be current  with good quality material

SEO outsource

Blog posting

Consistent and regular blog posting  is required to keep your site at front of mind and Google penalizes lack of attention. Make sure you link your posts through to Social media and link to High profile sites for extra value

Outsource some of the work

Posting to Social media and Blog posting can be a hassle so maybe give a staff member some authority to do this on a regular basis.

I recommend Scheduling your posts for a week in advance so you take one-time slot to do this. I regularly adopt this method to keep up to date

Do some extra training

We recommend you use  Wealthy Affiliate for all your training on everything website and SEO and because it is free you can slot your staff in as well.

Conclusion

It may seem like a lot of work but with a  bit of organisation and thought you can make this quite easy. your managers can outsource internally or externally for much of the work. Go to places like Fivver .comWhere you can get anything done for a low price particularly blog writing.

SEO Outsource
by Peter hanley

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SEO outsource

WordPress 5

Reading Time: 4 minutes WordPress 5.1 has landed and I believe it is really good for lots of reasons.

Reading Time: 4 minutes

WordPress 5 is not a bad word, in fact, I have found it really helps with building a blog page but you need to find your way around

First of all, you don’t need to be all in or all out. WordPress comes with an optional plug-in called Classic Editor. You will need this to modify your old posts and pages and if you are a scary cat about the new page builder.
You load the plugin to your site and then just turn it on or off.
Pretty simple stuff

Little boxes all in a row.

Just like the old song WP 5 is all about little boxes. You choose a box using the little + symbol and then follow the prompts. This allows the correct separation and aligns the work for you.

This really is a great time saver because it takes a lot of the manual work away from you and becomes second nature after a couple of runs.

The boxes start at headings and move to paragraphs then every element you want to include. 

Yoast can help you

Having the Yoast SEO plugin installed still comments on both your writing and your SEO either at the end or along the way.
A quick check and I am told my sentences are too long so trim them back for easy reading.
I will also start to be more positive along the way. 
Using Yoast as you go helps your structure.


Now the (i) button

You are going to just love this new addition.
It gives you a count of words, paragraphs, headings and blocks as you go.
Your headings should always flow down as your page builds.
Just yesterday I checked a blog and I had inserted a couple of H2 headings when I needed H3. Under the traditional system, this would never have been noticed and affected my SEO

I upgraded to WP5 

I had tried Gutenberg and became disillusioned for some reason so trying 5.1 was an experience that I shared here

So I don’t want to go line by line because you will learn that on your own.
I want you to go in the deep end with a few things to help write your blog

The side bar control section

This takes a bit of getting used to as you go to the different section.
One is the current block you are working on where you have text, colour and advanced settings. This drop cap is an example.

Then the document settings showing information on the Post, then your categories, tags and picture header

In the old version, the feature image would not download unless a 200 pixels deep. Now it matters not. I don’t know whether this will affect your SEO so to be safe stay at 200 deep where possible. You can only crop down in the image window not up.

Writing or placing code

You can write in code or use a block. Here I have used a block

WordPress 5

Here I have used code using a formatting block and what is difficult is the ability to place it on the page.

While you are looking at the right panel and changing the size etc You need to go back to the top panel to position the block and insert your link.
This was a bit confusing at first but easy learned.

In general you have the ability to build a better post more quickly and far more accurate than before

I dropped this link in because your Keywords are still the most important item on the page. People search for Keywords. not good writing or nice pictures so do your research before you start. You will notice that this is an interactive block with just search regularly changing. When you insert your HTML code right-click the block and go to the top left and alt between HTML and preview


Another quirk in WP 5

When you pick a heading box it automatically selects H2 and you need to change each one to the size you want. You should work down as you complete the page. Fortunately when you click the Info (i) it tells you what you have done and you can change it easily by just clicking on the box and picking the size you want


In conclusion

I can only find benefits in this new WordPress 5 product. There will be issues I have not communicated but you can gather those as you use the product. Remember you can always go back but I dare you, never!

I upgraded to WordPress 5
by Peter hanley

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