3 most important online tools in business
3 most important online tools in business that should be set up by any size business to attract and keep customers coming back for the long-term.
The host of options available in today’s market can take your mind and time away from Your main game.
What are the online tools
Is it Snapchat or Instagram that sees companies succeeding or facebook and emails.
Let’s have a look at a couple of ideas but first a word of warning. Ideas come and go, companies depart so if your investment in time and money is important you should stay with mainline ideas.
A Web Page is a must do
First of all, a webpage can deliver a complete information pack to the reader.
Who you are, what you are about and importantly display the brand.
Location, trading hours, products, specials, a blog page with news all the items to make the reader happy to do business.
A contact button and even pricing at times.
The web page will enforce your company image and decisions are made here.
This is someone I want to work with or do business with because I like their style.
Imagine, you want to buy a special tool for woodworking. How do you go about finding one? You or someone close will google “special woodworking” tool and be sent to a web page. Now the results may be large so we narrow it down to stores in City or suburb.
If you are not there the query will go elsewhere. It is that simple.
It is a fact that nearly 4 BILLION google searches are placed every day
Source
If you don’t have a webpage you miss out on many opportunities.
Now, this may be contentious but it has an important job. The job of Facebook is to entertain, teach, educate and deliver buyers to your web page. FaceBook is not to sell product its job is to attract interested potential customers to your website or your front door.
I often see a business promoting a single product on Facebook. The audience for that single product is very small so your buyers would need to be very targeted. If the interested were delivered to a website that had 10 options to choose from the audience widens even more.
I give you an example. Facebook promotes a nice pair of High heels, strapless in colours and available now. Target audience, Younger females going out and wanting that style.
If they were delivered to a web store and could pick from different styles for the older group and even Mens shoes do the audience increase? Surely it does.
Retargeting
If you are online marketing this is all the rage. When someone clicks on a Page or post of yours Google picks up a Pixel and later sends them a continuous flow of advertisements on social media. Yes, you pay per click or per 1000 views but it works really well. I wrote more on retargeting on a later post
There are a bundle of other options depending on your business type and audience demographics but this one has a big upside if used properly.
Furthermore, the product is to deliver buyers to a website or your front door. It is an entertainment medium to capture the imagination and to get the punters to want more.
On its own Instagram can deliver a single message to a selected audience that has a few seconds to make a decision.
One of the more successful at this was Kayler Itsines who built an empire in the fitness area starting with Instagram. Now something like 8 million followers on Instagram from a startup.
I have attached her story because it emphasises the massive effect the internet can deliver.
In conclusion, my friends these are my top three choices that every business must have.
If you want more read some of my other blogs at New business online
Peter Hanley
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