We look at Social media training (business) and how you can lift your business profile above the pack and get more leads into the business without a big cost.
How to pick the best social media
This is always a difficult choice and most people struggle having been bombarded with information. They look at wonderful results achieved by others and think “Why not I”. The answer is really that every business is different and more specifically it is concentrating on one or two media at a time. You can’t do them all because you must do them properly and target the correct demographic to get results.
I wrote more about this and why businesses fail
What social media is growing fastest
There is two stand out media at this time and they are growing and achieving much faster than all the others. However, there are the traditional ones that continue to deliver what is expected of them without a lot of fuss.
You may know that the Facebook group own Instagram and Messenger and that Google acquired YouTube ( 2006) so these two entities are putting a lot of pressure on the market.
What is more, they are starting to manipulate results so that they get a better return on their money.
Have no doubt that all these channels are business operations seeking huge returns with advertising income and hence they work your social life to make a profit.
Two stand out Social channels
Ok, one is in each camp, Instagram is the fastest contributor to Facebook growth and YouTube is the darling of Google.
however, before jumping ahead you must first consider your demographic a position which we will cover shortly.
Millionaires have been created almost overnight with viral growth in a popular subject or niche. You could be one of them.
When to choose social media for best effect
Every business should have a Social media platform and strive to get the best possible benefits from it.
However, you must limit yourself in the choices because they all take time and a half done service just won’t cut it. The leading experts limit you to two or three choices and no more.
I believe you should have two core products and no more than two to play with.
Is LinkedIn necessary for business?
This is the first of the core products that support your business.
In some cases, this may be a front line service but for most of us, buyers guide to good marketing.
It is easily set up with a great Photo, nice BIO and a whole heap about how good your business is. Then occasional business upgrades and product push along the journey.
People that look at LinkedIn are employment seekers, accountants, bankers
and importantly future prospects.
It also links old contacts and friends to keep them abreast of what you do.
New job positions, anniversaries etc are broadcast across a base keeping you current on factors you would generally miss.
So, yes this is a must do a product for everyone in the business.
Linked in equal for Males and females 25-45 years is about 63% the base
Facebook is dying, true or false
This is certainly not true but it is changing and you really need to be aware of this to best manage your opportunities.
Facebook make money out of your advertising so this is the place to be if you want to spend some money.
To the rest of us, it is a directory resource to send business to a sales centre.
Many of us look to Facebook pages as a reference to both you and your business. That is why I stress that it must be current and topical at all times.
Fortunately, Facebook provides a great schedule that you can post well ahead of today to achieve ongoing current posting.
It is a definite negative when we search your FaceBook page and either you don’t have one or it is old and neglected.
If you are a local business it is necessary to use it to drive repeat customers
in your demographic. It can trigger a need or desire in a simple post.
Posting should be on a daily basis and be entertaining, informative and marketing driven. Remember its purpose is to drive potential buyers to a place where they can spend money.
Facebook men 62% and Women 74%
These figures published by Blue corona are correct in 2017. My belief is that the younger set is moving away from Facebook and the older set are hanging on.
The demographic is slightly to a female audience of older vintage when you are considering your target
My final on this is that it is a core product that needs to be updated regularly and can be considered as a paid venue if you need more hits.
Is Instagram any good for business
Instagram is gaining leverage very quickly. In fact, it is contributing a large part of The Facebook group new growth and getting a lot of attention from them as a vehicle of choice.
I am seeing incredible results with local and international businesses using Instagram in their market.
Instagram is a bit harder to manage as It can only be done via mobile phone and scheduling, even using one of the better programmes, does not sit well with Google. Pictures must be good and part of a story so you need to know what you are doing.
I like the guide by neil Patel with 5 courses as a place to find out more.
Instagram 30% mail and 39% female
My final say is that this is a great female market in the under 49 age group
particularly for small local businesses.
The Instagram changes.
In the USA Instagram are trialling a buy now button that will take payment and fulfil a delivery. This is a radical change to social media making it more a selling media. YouTube is also participating in something similar. For this reason, I would have a great Instagram program in place ready to join the new business era.
Why use YouTube for business
Like Instagram YouTube is really accelerating in its growth. In fact, it is used as a search engine nearly as much as Google, and more than Bing.
Whilst Music and entertainment dominate the views business is having good success.
- Brand building
- Selling things
- How to do things videos ( who hasn’t used this)
- chasing new contacts
- delivering a message
Many businesses have stayed away from video because of both the difficulty and cost in production. This has now changed where any iPhone or Ipad can be your tool of choice.
Using SEO Keywords your searches can be greatly increased thus delivering people to a selling place
Can I do my own videos for YouTube
As above you can do Videos with an I-pad or phone and have them loaded within minutes. However, competition is very heavy and to be seen requires some special skills.
I use Samurai Content as my builder at a small monthly cost. Furthermore, they do have a free book to get you started on the basis of a learning curve.
You can do a full professional video in a couple of hours for free if you want a seven-day trial. I recently wrote more on this at Videomaker
Is Twitter any good for business
I love Twitter because it is so strong. For a long time, I sat on the fence with this not realising how many I was following with a quick look at the topics.
Then one day it dawned on me I was a Twitter user.
My best example is Donald Trump who has made an art class out of communicating with Twitter. He is by no means the biggest user but the world press certainly replay everything said. No other world leader has had this input.
I follow a writer, politics, sports and others than linkk me through to interesting information.
This is not for every business and has an audience mostly younger equal male and female.
65+ 8 %
If you are clever with words and have a following a great product.
This is good for some businesses with a large female following in the 18-45 age group.
My wife joined and gets great sewing, and knitting articles that are topical and interesting.
Where is the best training for social media
For Video it is without a doubt Samurai Content as above. Neil Patel does a great job in many of the units. He has recently come to the for in blocks of training for all sorts of things including a great Keyword tool.
Facebook cover themselves and Instagram in their own courses heavily biased to advertising. There are lots of courses out there but don’t get pulled into the paid lessons unless you do your research well beforehand.
Udemi is a good one but costs money.
I use Wealthy Affiliate who have courses on all the units and also advise for further studies
In other articles, I have preached about the 7 touches rule where buyers need to see you seven times before they will commit to buying a product. Social media provides a forum for this as it sends contacts through the chain to where they make a decision to buy.
It does however take time and that is why I have recommended two core products and then choosing one or two as promotional products.
Inbound marketing utilises many ways to bring those leads in the door.
- SEO on your websites and articles
- Keyword selection for being found
- Social media of all kinds
- chat boxes
- advertising with Pay per click
- Better content
It is an interesting world so make it work for you