What is the The 10 X effect in business for substantial growth and is it a myth? We look at growing your business with easy to do ways
Your business must continue to grow.
If you are not growing you are failing so what can you do about it.
- Throw a bundle of money at an Advertising agent
- Pay for Ad-words and sit back
- Advertise on Facebook
Or, maybe do it the cheap but highly effective way and that is 10 X
What is 10 X
10 X is taking ten ideas and improving each one by just 10% to give you a massive leap in profit.
Every business must have multiple paths to customer acquisition however they must also generate new leads at the best level they can.
The first of course would be your web page. Your internet presence to the wide world or local business.
A web page is there to sell products and deliver prospects and if it’s not doing that you need to make some changes.
Your first job is to either go to Google analytics or set one up if you don’t have one.
This will tell you the volume of traffic to your site, where they come from, what keywords are best, and a whole bunch of other information.
You should be increasing year on year and if not make some changes. SEO should be optimized so that it produces the best results.
1 X Include a blog page
This tells people about your business, provides valuable information, and keeps them on your page.
You are reading a blog now so they do have some following. However, it does take some time so you may want to outsource the writing.
2 X Include a Loyalty club
These must work because just about every major organization has one. They develop a great customer list for instant marketing and have customers returning for life. It may be a food voucher or a free car but have something to bring them back.
3 X is Google Search Console
Having your business listed on Google search is an absolute must. It is free and every time someone looks for you then your listing will be on page one.
Make sure you gather some five-star reviews as well.
4 X would be local directories
Under any search term, you will see the local directories appear on page one. This may be Yellow or what pages, plumbers review, or whatever.
My point is that you need a listing in at least ten of these. They are generally free however they will try and upsell you. Don’t do it unless they can prove they are sending you volume traffic
5 X is LinkedIn
Many people forget the benefits of this media as a search vehicle. You must have a portrait, a good bio, and some sales material. If I am researching a company I always go to LinkedIn first. You also get details of callers so it can be tracked. Cost nothing and is a great place to be.
6 X must be Facebook
There are more people on Facebook than on all other media and it still draws attention. The trick however is to post regularly, that is every day. One of the Face Book benefits is that you can pre-load messages well into the future a do it once and let it run feature.
7 X would be your Newsletter
Do not skip this point as it is the best long-term marketing project you can have. A monthly or Bi-monthly newsletter keeps you in contact with your customer base over a long period and is the mind jogger that has them coming back. It is not a traditional sales tool however you may feature products along the way
8 X and your email Autoresponder
a very underutilized source of action that is set on autopilot and follows the inquiry through to sale with a series of pre-written emails. If you are well set up one program can do your emails, newsletters, and autoresponder messages. I use Constant Contact but any will do.
9 X brings you to Keywords
The use of Keywords has grown necessary as the Google search algorithm helps people search for your product. If you don’t look at keyword structure many search terms will never find you. This is really important for local businesses to display a location tag. Best Fish and chips in Hopetown.
10 X and finally to Voice search
This is new but very important as it is estimated that 50% of all searches will be done by voice after this year. Mobile phones, Google home products, and other devices will ask Siri, Cortana, or others the question. Therefore your keywords will need to think about what people will ask for.
Google Voice search
Conclusion
There is no reason that each of the ten steps above should not be applied to your business. Each will generate its own traffic and support the others whilst doing so. Some will be used in combination to really increase the customer touch. This is not a conclusive list and should really include SMS, Cold Calling, Instagram, Pinterest, video, and many other associated ways of business.
It is however a great reminder to look at your business in a different way and positive manner.
The 10 X effect in business for substantial growth by Peter Hanley
Targeting clients for better results
