a home business ideas

Reading Time: 5 minutes

A home business ideas are based around working from home for many types and needs. Mums, out of work people, extra income, even the young.

A home business ideas
your path to a goal

So you want an idea on a home business

The list is so long I could write a book about it, well I did actually and you can get it for free here.

The first thing to do is look at what you are good at, or even want to try.

Old age jobs v New age jobs

You have all your traditional stuff, like fixing things, growing things and making things.
The difference now in how you market them.

A local Facebook post can get more hits than a note at the local Deli.

Any marketing can link to a webpage so that everything can be explained in full and you can get contact details.
Letterbox drops, signs, waving flags whatever you want to use.

Most home businesses are now run by and on the internet

This brings in an interesting new job range. Teaching or coaching on Social media, web pages, SEO, Keywords, emailing or any of the new uses of the net.

If you are not up with these terms you need to advance your skills.

Instead of renting a shop you can have an online shop and sell other peoples products investing very little money.

You can be an affiliate marketer for millions of products selling but not delivering, billing or supporting. Just getting paid, sometimes every month for years to come.

It is easy to learn Internet home businesses

Full training is available for free, all you need to apply is time and you can be an expert in a chosen Niche.
This will open your eyes to countless opportunities without leaving the comfort of your home, plus, more importantly spending a whole heap of money.

If you wish to have any sort of home business you need to have internet activity.

In fact, any business needs to invest in the latest activities available to them.
A basic email newsletter, Facebook, Instagram, twitter, linkedIn, broadcast services, Retargeting, paid advertising, webPages and funnels.

The exciting part is that each of these can be a business on its own. Local businesses outsource a lot of the new Internet activity becuase they have not bothered to learn it

How do you learn about internet for small business

There are many sources of learning on the net. You can Google all day chasing ideas and get sucked into paying out a lot of funds. Or, you can follow my lead to what I believe is a training source above all others and Is free.

I stumbled upon this several years ago and have infact done the course twice. The first time I skipped over a lot off content because I thought I new it all.

I have operated a home business for nearly 8 years, in fact, several home business and have built on my past history in Small business.

I started my internet journey to learn about web pages and moved to email, Social media SMS and bulk marketing. Without the internet, small business will have trouble surviving.

This is your opportunity to build a career.

My Daughter, the mother of three young children with a corporate husband manages to consult on Face book for a variety of clients. She still manages the Gym, coffee and carting kids around town whilst making a nice income.

Another in a similar background has an online business operating from a fixed location. She came from Nursing to the internet by learning in her part time. What’s more after establishing a full online point of sale business she was able to consult to others to set up their businesses.

At Wealthy Affiliate, you can follow many others crafting a full-time income.
A housewife from the USA that won the converted achievers award and was flown around the country as a prise.
A 20 something dropout student that now teaches and mentors others to bring home a working income. He posted a $40, 000 income day for a training course in Mandarin he launched in Korea
Others come from the impoverished backyards of Kenya to the suburban Jungle of New York all achieving wonderful results on the net.

If they can do it you can to

You need to pick your online business.

Nor everyone is the same, some of you will want a traditional business because the internet scares you
and it has passed you by.
By the way, I am 74 years old, a lifetime in small business and 10 years on the internet so we are never too old.

If you want a tradditional business do a plan, workout who your customers are and how you will reach them. What you do matters not. Without customers you have nothing and without a plan you have no where to go so start from the ground up.

  • Workout what you are good at.
  • What is your customer profile
  • Where is your marketing area
  • How are you going to contact them
  • Why are you doing this. Money or prestige.
  • Set in place a system to follow.

Then follow the system and mofify when required.

Working on the Internet is different but the same

  • What part of the internet interest you.
  • Build a customer profile of a target market
  • Which contact methods will you use
  • Upskill your abilities so you are the expert
  • Do a plan and a cash flow
  • Understand that everyting takes time

I work at both a tradittional business and an online business so what do I prefer.
The tradittional business has regular demands on my time and expertise at any given working day.
I cannot absolve my liability to the business.
Whereas the online business can be put off for a day or more at any time.

If you have no particular skill sets the internet provides an opportunity

Still to this day most businesses have skill shortages on the net. Furthermore they don’t have the time or energy to upskill.
By chosing an Internet Niche you can quickly become the local expert and ply your trade to businesses in the area.

With my online business my local area is the world. I teach and offer training and a blog to small business everywhere. My background and skills allow me to do this.

By following my blog Newbusinessonline

There are well over 200 articles that you can search on just about any subject you can think of regarding small business.

Where do I learn internet?

Yes I love Wealthy affiliate because it can be free. it is al inclusive and it will answer any question you can ask.

A home business ideas workshop

A home business ideas workshop
Peter Hanley

Business trust

Reading Time: 4 minutes

Business trust is the third element in the Know, like and trust of marketing and arguably the most telling of all your marketing efforts. We explain why.

If you lose their trust you lose their business.

Business trust
The Airplane in dispute

Today’s great example is Boing 737- max that has had two tragic crashes in the past months. The planes costing over $100 million each they are the premium end to the market.
China has grounded at least 100 of them sending shock waves through the market. Shares at the time of writing had dropped 10% a massive hit to the market.

Many are saying there is no problem and America airlines continue to fly them probably because there is no alternative.

Travellers are jumping off any Boing flights and panic is everywhere.

The order book of Boeing must have taken a huge hit in a Billion dollar industry.

What has Boeing got to do with your business

We want to show you how important the three pillars of know, like and trust are to your business.
Know and like are customer pullers whilst Trust adds the keeper title.


If Boeing was an unknown backyard builder, selling planes would be a great effort.
However, they have spent many years building a reliable brand and one of the best-known Aircraft companies in the world. Every one knows Boeing
We have all flown Boeing because we have come to know them as a reliable brand.


We loved the old 707 planes and the modern stories of non-stop 23 hour flights. We member when two story Boings arrived it was like another world .


Gee, it went quickly and with immediate effect. The final result will be played out over many months and our interest will be on how well Boeing respond to this.

In writing this I don’t wish disrespect in any way to the 600 odd victims of two horrendous air crashes.

Now your business and trust

It is important that you manage your Brand as tightly as you can because small problems can become huge issues.

I will give you one more example.

A popular restaurant has a bad night and receives scathing reviews on the web pages. Anyone searching for a booking will move on because of the social impact of bad press, We are all guilty of bad press effect.
Each and every complaint, valid or real should immediately be fixed. even at a cost to you. Handle the trolls with kid gloves because they have an impact. One bad review may cost you 10 or more new customers.

What can you do to maintain trust?

I watch with interest Boeing and many airlines going into denial.
Nothing to see here, move on attitude that will further hurt there cause.

From a press report today where China Airlines has suspended all flights with the Boeing 737-max8 they say that.

In its own estimates Boeing says China will need 7690 commercial jets to meet its travel demands by 2037.

That’s a whole heap of money

China’s Civil Aviation Administration said it ordered airlines to ground all 737 MAX 8 aircraft as of 6pm (local time) on Monday, in line with the principle of “zero tolerance for security risks”.
Business trust

China airlines are going all out to protect their brand while Boing continues to remain silent on any action.
This is hurting China travel and costing the economy a heap of money, furthermore, and importantly China has not had an Air Accident with this plane.

When this happens to you, however small the issue take charge and take action, You will be respected in the long run.

I am using this case as a classic situation that will unfold over time.
Boing is the leading supplier of Aircraft in the world and is now expected to lose its market dominance .

Is something wrong with the 737

“If there is a suspicion … that there’s not only something inherently wrong with 737 MAX 8 aircraft, but there are no procedures in place to cure the problem then, yes, they should either ground the plane, or there are several levels of things they could do,” the spokesperson s told AP.

Boeing said in a statement it was “deeply saddened” by the crash on Sunday, but it had no reason to pull its popular aircraft from the skies.

How is that for arrogence in the face of Disaster, they should at least shoulder a degree of concern.

Trust is the empowering factor that glues your customers to your product. When there is none or little trust in you people will march out the door.

It may be one customer or a 7 Trillion dollars worth of orders the actions are the same.

Take ownership and Take action

Another classic example of Trust

None better than my favourite Brand Nike.
Recently a Basketballer lost the sole from his boot while playing a Pro Basketball game in the US. It was widly reported in the press with pictures of a distressed player on the ground and the sloe of his Shoe rolled back.

Pass one week and I just tried to find it on Google search without instant results. It might be there but the best I got was Nike warranty to replace any faulty shoes.
Nike admitted a fault attended the problem and it passed quickly.

In conclusion treat trust with respect and act quickly regardless of your liability.

Finally you can learn a lot more about know, Like and trust with the Free training at Wealthy Affiliate. A complete Internet training package.

Business trust
Peter Hanley


Trump and Korea

Reading Time: 4 minutes

Why in the heck would Trump and Korea be of interest to the average internet or small business marketer? Here Peter Hanley explores the relationship.

A confereve walk Out

We all saw last week a meeting between Kim Jong Un and Donald Trump the two bad boys of International politics.

I believe it was an all or nothing attitude as both sides had an agenda they wanted and neither side would bend.

I am not taking sides on this fence or taking into account my like or dislike of either party but I believe there are lessons to be learned from this.

First of all the setting.

The choosing of Vietnam as the site was a masterstroke of planning to romance the North Korean. It was hailed as a setting That Kim could see himselfe in if things changed. A vibrant community raised from the ashes of a forgotten war.

However what was forgotten in this was that Vietnam won the war against the almighty America, They snubbed America for many years.

On my first trip to Vietnam it took me while to adjust the the attitude of the Vietnamese. I missed going to fight in the country by a stroke of luck although I had many friends go and not so many return.
I have seen first hand the terrible effect it had on those that served and returned damaged.
Ho Chi Min city has many monuments to the activity and broadly annownce that they won the war. Anything is possible.

My reaction to this terrible war

I was devistated that the amount of men and effort let alone finance that was pored into the country had gone to waste.
I actually walked out of a film showing the greater Vietnam victory with tears in my eyes and anger in my heart.
Admittedly this was probably 10 years ago and their attitude to America was dislike and to Australians disdain.

Then it all changed

The vietnamese are a smart, capable and resiliant race that I came to respect and in fact like. Testiment to that is my three return trips since that first visit.

They have turned the county from a basket case to a thriving and prosperous emerging nation that now has the world respect.

My point is that the location was a mixed message, you can achieve in the free world you can also Whoop America at its own game.

Are these meetings worthwhile if the leaders major in the dummy spit competition?

And what has this all got to do with you?

First things first my friends let’s dissect this a little
This is selling 101 but both parties want an outcome. America won the first meeting by charming a despot and seducing him with flattery. This lead to a second meeting.
Remember the rules of selling, Know Like and Trust.
We have two but not the trust factor.

Trump and Korea
The peace maker and the sales guy.

Trump is playing the fabled game, “he who speaks first it lost”. Especially relevant is that he is playing it well and that he will win the sale in the long run. This is because he has the other guys interest. He has displayed Singapore and what management can do, Vietnam and what change can do. Your average everyday testimonials laid out to take the sale to the next level.
If Kim Jong Un wants to win he now understands his adversary is no easy pushover, a great Power play by Trump.

Is Trump this smart I hear you bellow, well yes he is.
He became very Rich not because of goodluck or an inherited million Bucks life is not that kind to anyone.

He became President of the USA because he understood the mood of the people and now the nuclear saviour. Well, something like that.

He is playing a great game of salesmanship with the Korean leader and when he wins you can write to me and tell me I was correct.

Trum and Korea
The flag as an Emoji

I am looking at the game not the players

Let’s not forget the consequences that could materialise if the Game goes really bad.This is a game for big stakes played along the same rules we use in our daily life.

We are all in the game like it or not and what we want is a WIN- WIN solution.

Is that just like marketing anything, you play by the rules of everyone is a winner to all be happy as a result of a sales pitch perfectly executed.
Lets back the truck up a bit and look at what we have.

  • The sale based on the rules of Know like and trust.
  • Then a contest on a playing field of choice
  • This becomes a classic stand off pose
  • and we seek a win-win solution
  • With one basic element missing. TRUST

Pretty common stuff hey?
So by now you can see where I am going with this. I am looking at a sale being orchestrated and planned that relates to our everyday habits.

The players are not the principal, the rules of engagement are the guiding phylosophy behind the actions and we trust they are being orchestrated to a great ending.

I can’t wait to write the final chapter when North Korea drops their potential to be a world threat and America becomes great again with massive aid and supply to another merging economy.

Or do I have Marry Poppins Syndrome?

If you are with me to here make a comment, state your beliefs because at this stage we are all correct and there are no winners.

In conclusion I love these exercises in stretching my imagination. If you enjoyed this perhaps my rant on The Gillette Advertisement, using the Kadeshians as examples or hailing a Cage fighter named McGregor as a hero.

Finally about me.

I started writing my training blog after studying marketing at The Wealthy Affiliate. We are tought to write and how to entertain to achieve a desired objective. Mine is to help struggling entrepreneurs lift their game and achieve more in life. You will find a couple of hundred articles at New Business on line.

Trump and Korea
Peter hanley

Art of a sale

Reading Time: 6 minutes The art of a sale is explained with details here by a true proffessional that delivers real value for everyone.

Reading Time: 6 minutes

The Art of a sale is cloaked in mystery to many but the procedure is relatively simple as explained by Peter Hanley in this easy to follow post.

It matters not what you are selling, it is how you sell that matters.

We all get sold to everyday. What is important is that we don’t all buy every day. So what is the difference?

  • We buy from people we like
  • Mostly only what we want
  • It is always for a reason
  • Price is not a consideration
  • Trust is important

Know, like and Trust

First of all we need to look at the art of the introduction.

Whether it is a quick sale or a drawn-out process the procedure is the same therefor only altered by time.

Let me run an example. You are introduced to someone at a Barbeque that maybe needs what you are selling.
You introduce yourself and chat about generalities and drop where you work or chat about products but there is no selling. perhaps you might follow up the next day or week and reintroduce yourself and suggest you may have something of interest. Then you are known because you met at the Bar-b, liked because you shared a Beer and trusted because you have mutual friends.
If you went straight into a sales pitch you are dead in the water.
Hey Jim, nice to meet you how about you buy some Life Insurance from me.

Perhaps your introduction goes down the line of meeting Brian, he is looking for some car tyres perhaps you can help.
Now you fast track the situation by giving some background to build your credentials. Then establish their need and promise them to follow up with some great stuff tomorrow. perhaps I can help you with a deal.

In the first example, your purpose is to create a need for the product in the second a solution.

I only tell you this because you need to create like and trust before any selling is possible.

Creating attention in a sale

Many buyers have a small attention span as their mind wanders around a store looking for someting else to stimulate them.

This is when you need to keep their interest high by including them in the converstion.

You do this by asking relevant questions.
Do you want High performance tyres or Price based plodders?

I believe Michellin are best but would you be happy with kumo?

Asking the right questions and listening to the answers is a skill.
Remember it is not about you, focus on their needs and wants and find that buying signal to take them forward.
” My mate just got Kumos and he reckons they are great,
so now pushing Michies is a waste of time, change tack and continue, “Off-road or performance” and etc.

This is also a step for

Setting up small decission steps in a sale

They call them soft yesses, the more times they say Yes the easier the final one will be.

Is that your Beemer out the front?
Love the colour did you choose it?
How many miles / Klms did you get from the tyres,
are you happy with that?

Have you heard of Michelin tyres?
They come with a great history don’t you think?
BMW insist on a high-performance rating tyre and as a true believer, I bet you have to agree.

I have dumbed this down becuse your business is like no other it is just that the rules are the same.

People buy for various reasons.

  • Fear. Insurance
  • Prestige Mercedes
  • Quality Toyota
  • Reputation Tag Heuers
  • Money Aldi
  • Time-saving  Home delivery
  • Location 7-11 local

What is your client looking for, ask the questions and drill down to a few simple conclusions before pushing the point.

Beware, buyers are liars, they don’t mean to be they want to be sold so they keep their cards close. Have you ever done this?

Remember the price is forgotten long before the value is realised so don’t sell on price.

Price is a closer not an opener.

The soft yes, If I could get it for you at $x would we have a deal?

The Cooper Tyres will give you a 100,000 Klms while the Sumo only about 30,000
As a result which way are you leaning?
There are however closing signs if you ask the right questions.
He responds “my mate bought Kumos and he loves them”
You would say “did he get a good price” and then it is about prestige. Everyone loves to Oneup there mates on price, game over.

My most important sales tip ever

Now, this is one any experienced sales person has encountered. It is an awful moment of realisation that you have just messed up, big time.

Your customer says yes so you continue to sell benefits and explaining how good it is. Then you see a thunder cloud come over their face and they say, “Look I need to think about this a little more.”

The customer and the sale are gone forever. There is no coming back.

So when the customer says yes then shut the frig up! and process the sale. Chat about the Weather the kids’ anything except what you are selling.

It has happened to me, the point of no return as your stomach shrinks at the moment you realise you just lost a sale and there is no going back.

The art of Storytelling

Story telling is a sales strategy

” I was reading an article recently about Alby Mangles the explorer and danger man. He was in outback Africa and blew three of the four tyres on the Jeep he was thrashing. It was the second set that had gone in as many days and he desperately wanted something better. This little old African man, all five foot of him, looked him up and down and said to Alby ” that’s really pretty dumb trying to get those soft on road tyres to last in amongst the conditions out here. What you need is these great Out of Africa road grips that will get you to Capetown and Back without a problem.” What choice does Alby have? The sale is made.
By the way, I have some in stock want to have a look?

Today I was actually in a tyre store to get a couple of tyres, I knew what I wanted so the discussion came down to price and price only.
Well, that’s what I thought. The tyre guy walked me to the car and went to the little tyre plate inside the front door where he said, ” In a BMW x5 you must have a special speed rated tyre as written or you will get a humming noise in certain conditions, have you ever noticed that? Well yes, actually I have I replied.
Therefore the Tyres you need are a hundred Bucks more but they stop mechanical damage to your front end.
I paid the extra and went out knowing I had the best quality and the fear of damage was satisfied.

Treat every sale as an opportunity to help.

I went to the hardware shop recently to buy some Gate Hinges, bolts, nuts etc to fix a problem with a loose hanger. Told the guy what I wanted and he asked what I was trying to do. The screws in the hinge have come loose and no matter what I do I can’t fix them, So I am going to replace them all.
Because he was an older guy, probably an ex Carpenter I listened and he said, Just put a driver in your drill and hit the current screws with a quick drill blast and the problem is fixed.

The guy was correct it worked a treat, hence I saved on the hinges and he missed that sale for the day.
Especially relevant is what he got, however, was my return business forevermore.

Selling is a true Art

Finally treat your role with a Professional approach no matter what you are selling.
Furthermore, It will pay you handsome returns for caring and sharing with people that will continue to Like and trust you, therefore, they will recommend you to others.

The whole business comes back to the fundamentals of know, like and trust and when you realise these simple rules your life will be one of success.
In conclusion, the Author Peter Hanley has over 50 years in selling experience in all manner of products and loves to share this with you on his home page at Newbusinessonline.

Peter Hanley

How old is Google?

Reading Time: 3 minutes

It seems like yesterday when there was no Google but it also seems like it has been with us forever. here Peter Hanley looks at how old is Google?

Google comes of age

It was way back in in September of 1998 when google.com was first launched as a project to the public.

Born from an idea by Sean Page and Sergey Brin a couple of Stanford PhD nerds that google was initially a university site.
Interestingly it was not the first nor the last but it has certainly claimed the top spot.
The first was called Archie and the product of Alam Emtar of Mc Gill Uni in Montreal some 10 years prior in 1990.

Other to enter the frames in the early days were AOL and Yahoo with AOL dominating the US market

Other interesting bits are they bought YouTube and a couple of non-starters in 2006 for a reported 1.65 Billion in stock so they were pretty cashed up by then

The name comes losely from the power of 10 to the 100th

Google plus has been a hit and miss project and Youtube was run as a separate company so it is a situation of staying with what you do well and do it well. With an exception in owning the Android operating system.

So 21 years later Google is a household name following the Verb to Google first used in 2002 in the Movie Buffy and the Vampire Killer. It is now probably one of the best-known phrases used.

What would we do without Google?

How many times a day do we look up something we really need the answer to that before was Impossible.

What did we do with the Encyclopedias that came every year and lined a wall with volumes of Solid covered reading?

What amuses me is that some people have to immediately jump to google when there is any doubt in a discussion. I don’t care how much an elephant weighs I only care that they are big.

Google is not always correct. When I started this post I searched early Google and found many dates wrongly presented. I had to go to the higher authority to confirm them for my post. Wikipedia

, what with Google home we can even talk to our Google assistant and get the feed back we need.

This thirst for knowledge has taken over with the need for instant feedback. An answer to any quesrtion in seconds so Quiz nights have to ban phones.

Not quite so old is Wealthy Affiliate a site set up to train you on everything internet.
Like Google it is free so you can get instant answers to many questions.

How to Set up a website
Maybe a Shopify style site
Do your own SEO
Prepare sales Funnels
Email for business
Make money on the line
affiliate Marketing
Work From Home

That’s just a little on what can be achieved on the Internet and you can be the next Google LOL
or at least working independently online

How old is Google
Peter Hanley

Getting noticed with Email

Reading Time: 3 minutes

Remember that great movie way back in 1998 with Tom Hanks and Meg Ryan?
Yes, it is 21 years ago so some of you were not sending mail back then and most likely can’t remember the movie.
It was a love story and around the start of emailing when it was all a bit personal. But Boy gets the girl so all ends well.
I mention this because now 21 years later what has changed?
When I look at my emails today none are from Meg Ryan, unfortunately, but I have about 80 from others that want my attention. Here we look at getting notices with email

Here we start a journey

The two most important features in an email have nothing to do with the subject.

  • Who the Email is from, do they know you?
  • The subject line or attention getter

Think of your own daily experience with emails.
You most likely quickly scan the list looking at the sender’s name. If it gets your attention then we go to the subject line and make a decision, do we open this or not?
The average open rate based on the UK experience across all categories is just 19.8% and interestingly this has only changed marginally over the past couple of years.
Most noteworthy is that this is to a known audience, not random emails.

First of all is getting known

This all happens early in the series when you introduce your self, your company and what you want to achieve. No selling whatever.
I liken it to meeting someone at an event or even a party and firing off into a sales pitch. no one wants that.
So your first email is a shake and greet nothing more.
At the party, you have exchanged names and pleasantries when the subject of “What do you do for a living” comes up.

Your answer is general in nature about your role in the company and what they supply, perhaps an address and phone number nothing more. We are at a party, not a sales conference.


The next days you catch up and are known and what you do is in line with there needs. You might say Have you had a look at such and such, got some good deals on at the moment are you interested or will I keep you in the loop.
The point here is by now you are known, liked and trusted and If they want a deal it will be with you. Your emails are the same.


It is different with your Newsletters or touch emails.

You are already known liked and trusted and done the hard yards, but they are busy people and they can’t be bothered with trivia. You only get one shot so it better be good.
Remember the trust thing could last forever the new subject line but a few seconds

Breaking down a subject line

  • `A direct benefit How will opening the email get them something they want?
  • Curiosity, my favourite but you can also combine it with News or self Interest
  • Scarcity, but it must be real, limited quantities, deadlines etc
  • News, Something that is new to the reader
  • Social Proof, comparing what other people have done
  • Story; The start of a story blended with curiosity
  • Humanity issues
  • Thanks to Ryan Deiss the Invisible Selling Machine

Any of these can be used to invite the reader in. I did a recent post saying “You have been Pwned.” This blends curiosity, news and social proof embedded in the body. An open rate of nearly 40% double the national average.

Here are a few examples under the headings

  • Get your business funded in 2019. A benefit
  • My favourite marketing tool. Curiosity
  • 50 % Sale ends in one day. Urgency
  • Will 2019 be better than 2018? News
  • All my customers loved this. Social interest
  • Did you hear Google+ is closing and why? Story
  • Merry Christmas to you from? Humanity

All this before they read a word

Email marketing is a lengthy subject because it is so varied.

Are well covered in a prior post as with email marketing tips
So I am not reinventing the world

In conclusion.

Creating unbelievable value

The training at Wealthy Affiliate has many episodes on all aspects of email and one in particular, Creating unbelievable value is a must read. free and no obligation

Email works as well today as it ever has only the strategies have changed.
Customer contact is necessary so keep it up with email.

Getting noticed with email
Peter Hanley

Blog writing tips

Reading Time: 5 minutes




Blog writing is hard to start and not everyone is a natural writer so here Peter Hanley looks at Blog writing tips for beginners and seasoned writers.

The most important parts of a Blog

  • Keyword and Niche
  • Traffic target
  • Subject line
  • Pictures
  • Headings and sub headings
  • Number of words
  • Spelling
  • Content
  • Links internal External
  • Positive writing
  • Short sentences
  • Yoast SEO

Ok that’s a big list so let’s break it down

Keyword Niche, Traffic and the subject line do make a difference.

As an example, my niche is Small business and internet marketing. I needed a Keyword that described my subject and then needed to check if anyone would read it. Then I searched for the right balance of traffic and competition and settled on Blog writing tips. You should always use a Keyword tool and the free one at Jaaxy does the job.
As a result, I know that this Keyword will get traffic of about 132 clicks a month so not bad but it is quite competitive to get to page one.
( see Jaaxy link below)

Are Pictures important in a blog or just a waste of space?

First up it is good to start with a feature image, something that provides instant attention-grabbing on the subject because you only have seconds to get them to read.



Blog writing tips

Next is to place visuals to pull the reader to attention and keep them on the site just a little longer

Remember it is important to use the Alt text box with your Keyword.

Headings and sub headings can make all the difference

Again designed to draw attention for the fast readers who like to scan the page looking for excitement. You should have no more than 300 words betwen headings.

Headings go down in size.
Start with an H1 or H2 then range down using smaller sizes. I like H3 for mine with a H4 sub if need be.


An interesting aside that may help

As I wrote this I suddenly realised I should go back and check my headings. Especially relevant was that I found them all to be boring. It is an easy habit to get into so I went back and put a bit of padding or interest in them.

Blog writing tips
Looking for inspiration

How many words should ther be in a blog?

The jury may be out on this. Yoast SEO will say at least 300 but more is best. My understanding from the successful bloggers I know anything under 1000 is not enough. 1500 is a good target.
I currently aim for +1000 and at this stage of the post am about half way so a bit of reading to go.

One thing that is certain is that short sentences and short pagragraphs are essention

Those dreaded spelling mistakes should just not be.

Google SEO hates spelling mistakes. Your readers will turn away with even minor blemishes yet your fingers are not always perfect . Mistakes will be made.


TaDa, along came Grammarly to save the day

The good part is that Grammarly.com   
is a free product, yes you can upgrade to Pro at any time but the basic free product is really very good. I did a web site search yesterday looking for mistakes and there was not a registerd spelling mistake. That for an old bloke who is a really poor speller is remarkable.

blog writing tips


Your free spell checker

This is particularly good for those that English
is not a first language as it picks up Grammar and spelling offering suggestions.

We really do recommend this product to anyone who is writing .

The content of your blog is not important!

OK, I don’t really mean that of course it is important but most of the above items are more important. You can have the best blog on the net but if no one reads it your time is all wasted.
When writing a Blog and after I have done my Keyword research I like to put my headlines in first. Then writing is easy as you fill in the spaces.
You can finish at any time and come back and make changes. In this case I listed out the subjects and then created my headings.

Google does love lists so don’t be afrain to employ them at any opportunity.

Links are important to your SEO.

There are internal links where you link to either another part of your post or another blog you have written that has a refference to your current article. It may provide more information or fill in a subject.
External links go to an Outside source or what they call Authority links. An example could be Wikipedia to explain something.


How you do your links is really important to keep your reader.

This is not well explained in most teaching on the subject but is really important because you can lose your reader.
Let me explain. When you go page hopping your attention can be caught on all sorts of new stuff then when they opt out they are gone.


If you choose Open in new Tab on your link they will automatically come back to your site so they can resume reading. Wikipedia on links
With an online link, the three dots have it.

This is even more important if you link to Facebook, we all get lost in really interesting must-read stuff and our whole attention is gone.
I love Facebook Instagram and all the others but I don’t want you wandering off, you are mine until I deliver my sales pitch.
What? I am selling something. No, actually I am about to give something away that will benefit you for years to come.Therefore just keep going down the page.

Be positive in your writing for better results

Especially releant is this one is the hardest for me and takes me time to correct when I have finished the post or Blog. I have just done a test using Yoast SEO and today I have passed the test, a bonus. SEO demands you are positive about your subject and not wishy-washy.

Furthemore, you can search Google for this or have a look at this article that explains the art of positive writing

Yoast SEO and your writing

I can not do without Yoast SEO as a Word Press plugin. Because other than making sure your template is correct he marks your writing.

  • Transission list Tick
  • Paragraph list Tick
  • Sentence words Tick
  • passive Voice Tick
  • Fesch reading score ( over 80)
  • Subheading distibution Tick.
  • It is not always like this on a first run
  • Keyword and meta phrase is included.

I promised you a bonus and I am about to deliver.

The first is learning more on this subject and everthing Internet



Finally my recommendation is a product I use every single day. I host my site, I join the discussions, I search for answers and you can do it for free

The next is the Keyword Tool



Life does not get easier and cheaper searching Keywords, the most important part of your blog.

In conclusion, never start without a Keyword check. you may be wasting your time.

blog writing tips


Peter Hanley has nearly 200 posts on small business and Internet marketing.




Reading Time: 4 minutes

What does Qualified mean to you? To the Wealthy Affiliate members, it is a university degree in Internet marketing using all the skills learned.

Why do I bring this qualified subject up?

First of all, there is a great reason. I have just been chatting with a lady who is well qualified in fact she has after her name a Dr, MBA, MENG and for a job lectures at the University. OK, she has a side hustle as well but understand my point here she is a tad overqualified for a lot of simple jobs.

What qualifications do you have?

Although I have been in business all my life I don’t actually have any formal qualification. I completed a large part of a business degree and went a long way to an accounting degree (Hated It)

I have a few certificates along the way but nothing to hang on the wall until I came to Wealthy Affiliate.

You need to keep working at it.

Take any industry and the rate of change is modest but consistent and last years text books will do this year and probably for a few to come.
That was until the power of the internet arrived.
Change is now so rapid that constant attention is needed just to maintain a basic understanding.

This has been to make life easier in so many ways but the rules change so quickly.

I will point out a few things.

Think about advertising, all but a few years ago, mainstream and yellow pages were the go and then along came Webpages.

Throw in email marketing and add to that SMS marketing along the way at least these have stood the test of time.

This led to a massive spend on Adwords to get to the main page in number one spot so people would click.
An industry was born on SEO and is now just a byproduct
Next was Facebook advertising then Instagram and now pixel follows everywhere you go.
If you are not into retargeting you are not in the game.

Then there was Web pages, Blog pages and funnels

How difficult was it to build a web page? We had experts and companies making a heap of money and now you can do your own for pennies.
Oh how times change

I got my certificate to hang on the wall

Yes, I completed the Wealthy affiliate training and received my certificate saying I was fully trained.
Consequenly, I went on to the next level to finish training while still in the mood rather than having a break
This is the description of the work. Each lesson came with both audio and visual training and consequently is designed to keep your attention. Furthermore  It comes with a to-do list and free programmes to help you along.
Especially relevant is the free training posted every week updating a new subject.

Online Entrepreneur Certification
5 courses 50 lessons The Online Entrepreneur Certification (OEC) training is a 5 phase (50 lesson) series of courses walking you through the process of creating and growing a business within absolutely ANY niche that you want.

From The Wealthy Affiliate training page

No results without effort

Connect the dots

Let’s face it you need to start the journey and spend the time to get the results, Nothing for free except off course this great training comes to you at zero cost.

Course Benefits & Learning Outcomes.
Learn how to immediately get “immersed” in the awesome community here at WA

 Discover the process of earning revenue online

Create and start working towards a list of new financial and non-financial goals

 Gain instant access to over 590,000 niches

Choose your starting point NICHE for your business

Build your very OWN niche website

Learn how to optimize your website using WordPress

 A simple and free way of making your site search engine friendly

How to create quality website content (that gets ranked)

 Understanding the keyword research process

Quickly and easy creation of your own low competition keyword lists

From the Wealthy Affiliate training schedule

Now that would be a great achievement

In addition you start from little online knowledge and create your own money making website while competing the Certificate course.

Not confined to affiliate marketing

Finally I started the journey to promote my own business and used the training to gain a better insight into marketing in the new world.
Same training, same certificate slightly different outcome.

Qualified, are you?

Peter Hanley


What others had to say

This is a great foundation course on how to get started with an online business. 

Everything is layed out in a simple & easy to understand format. 
There are no upsells, or any other form of forced payment.

Awesome! 10/10


Get ready to take your first steps towards building your own online business. Level 1 is going to help you understand how this whole process works. It will be the base on which you build your business to start earning an income. Work your way through these lessons and ask questions when you get stuck. Strap in, because it’s about to get interesting.

Ive Tried that rated 10/10

This is an excellent course that will take a person from 0 knowledge to an understanding of the basics but I see many people making one simple mistake when doing this course.

I see people getting a few courses into this and then trying to do the rest on their own or by asking questions in live chat. The fact is it’s all here in this training for those that are willing to dig in here and complete the course.

Work through this one step at a time don’t rush through it or skip steps, if it takes you a week to complete one part of it then take a week but don’t skip.

Ty Johnson rated 10/10

Make your own conclusion

In conclusion we can but lead you to the very best training available right through to a Certificate of completion.

Furthermore the action is yours to take

Business Email Format

Reading Time: 3 minutes

The business email format takes many directions but here firstly we look at the answers to a lot of questions you need to understand.

How to structure an email

First of all, I went to Aweber the home of email to seek an answer from them. The team there should have a good understanding of what works and what does not.


  • how long or short should an email be
  • How many characters in a subject line
  • What percentage of subject lines include Emojis
  • How do experts capitalize the subject line

The most important part of an email

We will talk about every part of an email structure, the process and the follow up but let’s start at the beginning.

Your target audience is the most important aspect of email marketing and will define your success before you start.

It is no good firing a shotgun at the world, you need to aim your buckshot at a target and chase better results.

You will be challenged on opening rates, click rates and importantly Spam complaints so let’s look at the list first.

Segment your list into interest groups and watch your rates go up.

We are emailing to sell not to entertain

We need to determine our results before we start the program or simply put we need to plan the whole procedure.

Yes, how we do it may change along the way but we understand the end result.

Next the Name line

Your first step is to have a look at your own emails and review what attracted you to open or delete.
I know I scan by name first and then the subject line.
If I know the name as someone I trust then they have a chance of being opened, Name unknown small hope.
You may notice a lot of spam mail with a name close to a movie star or someone well known, it is there to get your attention, it works but it is not recommended.

If you are going to a new list always introduce yourself first. Tell them about you and what you do and that to expect more exciting mail from you.

Get your name recognized to get better open rates.

The subject line

This is pretty important and covered in part in
the A-Weber  
It should;

  • Show how to solve a problem
  • How to overcome a fear
  • offer a promise
  • Authority

I went through a page of my spam mail today and they included

  • You don’t want to miss this; seriously A promise
  • How to get people to notice you. A fear
  • I wrote the book on getting clients Authority
  • Get more done this weekend (without doing anything) Solve a problem

That was in just one page and I got the results I wanted but did I open them?
I knew three of the senders but not one got read. Why? I was not in the mood and was to busy.

That is why the headline is an art form, the sender trusted and the information relevant to have any chance of success.

That is before writing a word in the body

Short or long that is the question?
The answer is not as easy as you think nor as easy as the experts make out.

I go back to my traditional marketing and Advertising training and quote the very elaborate Mercedes or Porsche adverts. These would include a big car picture and underneath all the relevant specs and details.
You may glance at the picture or just turn over unless you are a potential buyer. For those very few in the market we will devour every written spec on the car and can’t get enough words to fill our enthusiasm.
99.7% will never read them the 0.3% need a call to action and we have success.

Generally though our attention span is pretty limited so short is better and of course pictures. Chose the pictures carefully.
You want to go on a holiday but do you look at pictures of Airport queues and shuttle buses or long sandy beaches with few people and crystal clear water lapping on a lonely shore.


In conclusion, email marketing is as relevant today as ever before. The difference is the skill set required to achieve a result.
A full understanding can not be achieved in one article. You can learn more at The Wealthy affiliate free training programme that takes you step by step into the process.

business email format

business email format a need to know

Positive attitude

Reading Time: 3 minutes

Maintaining a Positive attitude is all in the mind they say but there are things you can do to help you have more up days than down.

Take your Meds

I don’t say this lightly as I understand that some people rely on them because of medical disorder and trying to go solo most often ends in disaster.

My simple solutions to a positive attitude

Simple solution #1
                  Have a plan of action on what you want to achieve. Not in your head, on Paper with dates and outcomes so you can track progress.

When you have no goals or outcomes and you simple wander free you are not achieving anything worthwhile.
All of the most famous achievers had one thing in common. a well thought out plan.

Wishing and hoping are not planning nor is mindlessly doing a day Job. Rock up at 8 and wait for payday is a plan for mental disaster. I HATE MY JOB. 
Hello, anyone in this camp that wants out? What about a change of attitude with some outcomes that you want.

Not all plans work

That’s why they call them plans not outcomes, you are allowed to change and modify with circumstances that are out of your control.

Meditation is a plan

Simpe exercise #2

I am not going all Buddhist here but clearing your mind of negativity works on your soul. Spend time by stripping all thought from your mind. Sounds easy but it takes practice to eliminate those nagging negatives streaming into your brain and draining you of power.
You can Hum, chant or imagine  a relaxing pursuit just relax, relax.

Does exercise work on attitude?

Simple exercise #3

There is unlimited evidence on exercise increasing your endorphins and giving you a feel-good attitude.

It can be a Gym, a run a walk, Yoga, Pilates, swimming. Bike riding or any exercise that dominates the body.
I Swim most morning, Sometimes I struggle to the beach and make excuses all the way on all the reasons not to do it

positive attitude

Afterwards, I bounce up the beach ready to take on the world. At night I walk to break between work and family so I can change attitude.
There is an old saying that you should leave your problems at the door, hang them on the coat rack they will be there when you get back. That includes the work door and the home door. They don’t mix well.

Simple rewards for achievement

When you achieve something you have planned reward yourself in some small way as recognition of success.
We all love presents so be the giver and the receiver to experience gratitude for effort applied

When you have a problem have a plan

We all have worrying problems that eat away at us and even keep us awake at night. You’r not on your own in this everyone has problems real and perceived. The difference is how we handle them.

Back to planning, Get your problem, have a strategy and work the plan. you will stop worrying if you are doing something about it.
Lack of action the greater the problem the more the worry leading to negativity.

In conclusion

These are a few simple ideas from a layperson without training that I hope can help.
In my 70’s still working, a couple of jobs 5 kids and partners, 13 Grand-kids and a lifetime in business has helped me stay sane and focused using all the above even to this day.

Hope I have given you some simple insight

positive attitude
by Peter hanley