10 ways to improve your email marketing and what you need to do.
First of all, let’s look at what you want to achieve.
Constant Contact says that you should get back $38 for every dollar you spend in Email Marketing.
That is a good return on any money and you would do it all day if the return was guaranteed.
Fortunately, the costs of mailing are very low and depending on your product the return may be very high.
Here we go with 10 top tips and a few more things you need to know.
Where to start, the beginning is a great place and that is your name or business name
Get your name accepted and trusted before you start anything.
It is a fact we only open our mail by the sender address. I know I scan my emails every morning and delete by name. The first thing that shows up is the sender name.
To achieve this part of the know like and trust you must introduce yourself in your first mail and inform the readers there is more to come
Your headline is the next important part. To help with this I use CoSchedule.com free tool which is located at the bottom of their page
45A simple guide to better email results 45
37a beginners guide to the best email results 37
53is email marketing good for your business 53
49email marketing made easy 49
5610 of the best email marketing tips 56
6410 ways to boost your email marketing results 64
6410 ways to improve your email marketing 64
6310 ways to have success with email marketing 53
49How to have success with email marketing 49
50How to improve your emails and have success 51
56So you want to improve your email marketing 56
55So you want to improve your email marketing,
what can you do 55
The best I could achieve was a 64% result which is less than I would normally go for. I like in the late 70% before I go ahead. You can see my first choice was only 56% so I improved my result
Build a promise of things to come, gather some excitement and anticipation so your readers will look forward to opening your mail.
Build a story so they will follow along and read the emails until something you
write grabs their attention.
Don’t write a book but still tell a story. Attention spans are pretty limited so stay
short and to the point. Use bullet points and get to the chase as quickly as possible.
I vary with the number of words I write depending on what I am trying to convey.
It is true that people will read a lot when they have an interest, they want to learn
more and they want to be told. An example could be a short email on Say Nike
running shoes. You may have a learn more at this quick link, this goes to a
web page that may run at 1400 words.
Those that click the link want more information, they are nearly sold follow
Have some links both internal and external. The reason we use links is to gauge the
Interest in a subject. Do you like hot food or Vegetarian? (See tip 10)
Be careful though in your choice of links because you don’t want them wandering
off target. Contact, pricing, styles, more pictures are ok but going to a competing
site may lose them forever
Use some pictures to tell a thousand words. It is true that Pictures paint a story but they must be appropriate to the subject.
Have a call to action. We are not there only to entertain we want to lead readers to an action. This should be on every page after the first mail and even then a contact link should be inserted
Be consistent in style and format so you are recognized and accepted. You are
building a brand as you go to stay focused. Timing can be part of this if you want to email every month make sure you do. Customers will expect it and notice if you are inconsistent.
Never oversell let them buy the product because you have led them to the
only decision they could possibly make, buying your product.
Not everyone has the same interest so as you move along try
to change your targets. It is no good flogging Vegetarian to a carnivore you won’t get the interest.
A few extras that you really need to know.
a) Talk about them, not about you. Customers don’t care about you, sorry but it is true they care about themselves and the effect on their lives.
b) Discuss benefits, How you can change their lives for the better and let them visualize themselves enjoying the benefits of what you provide.
c) You can use humour, testimonials, actual situations, stories and pictures to achieve your purpose in leading them to a destination.
Finally, start with a plan and follow the plan until you achieve the result you want.
10 ways to improve your email marketing by