SEO Website WordPress

SEO Website WordPress

Here Peter Hanley looks at SEO Website WordPress and how things have changed with the intro of Gutenberg and WP 5 to make life easier for you.

How are you doing SEO on your site

First of all there are housekeeping things to do.
There are two plugins that you can use to a lot of the work for you.

Both are free and widely supported with millions of uploads.

  • Yoast SEO
  • All in One SEO pack by Michael Torbet

Some will say don’t use both and to chose your favourite but they do have different roles and personally, I use both.
They are downloaded from the plugin page and activated to allow the use.

Furthermore using WordPress 5 will provide you with all these options as we go through this.

SEO starts at the top

Your Keyword needs to be in the opening paragraph and a H1 or H2 heading.
But let me take a little side step  here and talk about WordPress 5.

You need to upgrade to the Box builder format because not only does it make page building easier it provides SEO guides as you go.
What is your Category?
Add your tags.
Set your feature image
allow comments
do a precise

Also, I also use Rapid SEO Indexer plugin to ping the site map and submit to google. As a result I am nearly done, well, not quite.

Writing is important with SEO

While you need lots of subheadings be careful to not range in H# You start big and go down from there I like to use H3 throughout the page.
You are directed to write less than 300 words between headers so don’t ramble on.
short sentences are best.
The use of Pictures that are relevant to the subject is encouraged because it draws attention to the subject>

Image of person writing
Remember to provide Alt Text 

Yoast will guide you on a writing guide by providing tips along the way therefor making life easy.



There are two types of links which are internal and external. Internal is on a page or post you have on your website and external are authoritative sites. A good example is Wikipedia for more information.

Each picture posted can also be linked to another post or section. Importantly you have the option of passing the reader to a new platform or making them come back to you. This is really important because you don’t want to lose your reader to another site.
When you load the image and provide the link you have a small option to
open in a new tab.

SEO Website WordPress
Don’t link to Facebook

Don’t waste them on Facebook because it is filled with exciting offers and posts of interest. Therefore they will never come back.

Introducing  colour

The jury is out on this, particularly on background colours. Certainly, don’t use dark background colours that make reading difficult. With Basic WP 5 your choice is limited.
I don’t believe this has any effect on SEO but it can distract the reader along the way

Writing in colour is also optional and you have some ability to shade the colour through a very narrow spectrum.

It is simple to shade and change as you go.
For a greater range of abilities, I chose the page builder Elementor that can be used with WordPress. It is a similar build but a lot more abilities.

Adding lists and quotes to WordPress

It seems like Google loves lists. So they, the experts say anyway. I always try to add a list somewhere and as I write I am wondering where to do this so that it works with the article. I think I shall save it to a summary.

Quotes are also good value and can give the reader some things to ponder and consequently build some like and trust.

Building tension is great but it is an art form and one that I have not managed to excel at.  Especially relevant is that the best is yet to come.

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”
― Anton Chekhov

Tell a story not a fact

“You can always edit a bad page. You can’t edit a blank page.”
― Jodi Picoult

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
— Louis L’Amour

The gallery should be what you are writing about.

OK, I am not writing about cats or injuries but I love a good gallery of pictures and these come from a series I do on Rescue cats, a bit of a hobby
horse of mine.

Writing for mobile

This is an important part of all writing on The web.
Google now rates your mobile SEO before the web and
maybe if it is no good you are Dead in the water.

Luckily most themes these days are mobile friendly

Where to find out more?

I use and recommend the Wealthy Affiliate free training and web hosting site for all my activity. While there is training on every module and advanced support it is free and consequently great value.


Finally, I list out your check sheet

  • Install Yoast or All in one SEO
  • Use WordPress 5 or higher
  • Best Keyword use the tool
  • Use the toolbar for Tags etc
  • Writing for success short sentences
  • Linking. Internal and external
  • Pictures, great assets
  • Colour background and words
  • Mobile phone for Google to see
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by Peter HanleyHome

Rather than guess your way through because of a lack of knowledge you can do the Wealthy Affiliate training and easily get up to steam.

Builder Funnel

Create a Video

How to Be a builder of funnels and do it for free? Here Peter Hanley takes you on a short journey with a funnel builder that really works

Why have a funnel anyway

A funnel is just a web page with a purpose. 
It is to take the reader on a captivating journey ending in a call to action.
Pretty simple stuff really but watch the experts complicate the process
with $ 200-month funnel builders that will instantly drive visitors into a frenzy. Or not.

If you are into high priced funnels this is probably not the read for you but for those starting out read on and we shall solve a few mysteries for you.

The best funnel in the world is a waste of time if you have no traffic.
That said, then traffic is the question and a funnel is an answer.


image of traffic
Traffic is important

Traffic is delivered in many ways although it generally starts with a Keyword  
Then there is SEO, and paid advertising, referrals and lots of other ways to get traffic to your site. You understand this so we won’t dwell long on it.
So, traffic is the question then A funnel is an answer.
If you have mastered traffic great if not you can learn a lot more about it at the Wealthy Affiliate free training site.

Back to building funnels

As I explained you can spend a heap of money on a funnel page but it is still basically a web page. The most expensive is probably the Russel Brunson
Click Funnels and you will pay between $100 and $300 a month for a template to build a page. If you have that kind of spare Moolar hanging around it is probably a good investment but out of reach for most of us.

With a bit of background, you can easily use a WordPress site to be a funnel.
WordPress has recently upgraded to a new design format called Guttenberg. This is a box builder and a great step forward in webpage building. Those that have been using WordPress for a long time generally found  WP 5 (Guttenberg) intimidating because it is very different. I found it great but after mastering the concept I wanted more. 
The use of colours and fonts, sizes and shapes, positioning on the page offer the ability to create a better product. I wanted MORE.

There are other page builders on the market including Thrive. Lead Pages, Wix,  Beaver and many others that cost a little and or a lot.

Thrive was very popular over many years but like all things they change and Elementor has been able to build on the success or otherwise of others

image of Elementor logo
A page builder

I then found Elementor

is a simple plugin

Yes, you just go to Elementor and download the plugin.
Go to Plugins on your WordPress site and upload Elementor

You can now build pages with WP5 Block editor, the old Classic Editor or Elementor, the world is yours.

Elementor has all the training online so it is easy to follow.

What I did the first time was to build my site while going with the video. Run the video for a while then pause and do it on my site. They cover all the options so you get pretty hands-on with it. Somethings will leave you early but just skip on through you can always return later

You can advance to the Pro version at a small annual fee but save your money until you are competent and ready to rock big time.

Where did I start the first funnel? I tried it on a complementary site about 
working on the web at Market my business online

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by Peter Hanley

Elementor Review

A great funnel or page builder comes at a cost. Here we look at a new page builder that works with WordPress and do an Elementor Review on the free version.

What is Elementor?

Elementor was launched pre-2015 as a live website builder using the WordPress platform. I, like many others, would love to pay for Click Funnels at a couple of hundred a month but can’t bring myself to pay the price.

Elementor fits my Budget with the free version and three upgrades $49 for one site$99 for three sites and $ 199 for as many as you want. In Fact, discounted as we speak by 150%.

image Elementor logo
Word Press web page and funnel builder

Elementor v Gutenburg

WordPress 5 and its later upgrades have changed the field slightly as the Gutenberg version of WP is now a block builder.
I changed to WP 5 because I believe it is a great advance but then found I needed more. I wanted to build funnels like the Pros, at a cost like the newbies so I went searching for more.

I am not the most skilled at the art form of pretty sites and my prior attempts ended in failure. Mostly because the learning curve was too great.

Learning Gutenberg led to Elementor

I decided to embark on site building on one of my trainer sites with Elementor to test the water. Did I succeed? I think so but only because of the great training video that introduces the build.
I watched the video as the instructor built a site live right from the start. I would then pause the video and copy what they had done.
My first attempt here
The block builder is similar to WP5  so that bit was easy to move on but adding colours, fonts and sizing came a bit harder. I managed the basics as I copied the tutorial.

WP5 made pretty

Word logo
Aint pretty

When I do a page or post I have a choice of using Elementor, Gutenberg or Classic Editor depending on my needs. Editing is similar and all the usual accessories are there.
I use either Yoast SEO or All in one SEO, even both sometimes as the Plugins of choice for SEO and writing. They work on all formats so there was no change there.
Playing with colours, fonts and sizes makes the site look a whole lot better.

Adding media to your site

Everything works as it should, in fact in even enforces the need to add alt tags and change picture sizes with ease. You can position where you like add captions and generally play the game.

I really like the easy gallery builder that draws interest

categories, tags, featured image blocks all still remain in place while building your site.

The management of colour

This is interesting with two fader blocks for colour and intensity whereas WP 5 has a simple colour choice which is not really pretty

The same with font colours your choice is bland  and really restricted but in Elementor the choice is easy and ranges greatly

Positioning is the same with many options more than just Right, Left, centre
to adjust the writing where you want it.

The big difference between WP and Elementor

First of all the editing on Elementor is in a side block whereas WP5 is on the page. Both are live and easy to manage once you get into it though swapping does take a mind shift.

The range of Options in Elementor leaves WP 5 for dead allowing so many more site-building techniques available to you.
Here is a list of Elementor inputs to make your site come alive

First a Hosting site

I use and recommend Wealthy affiliate as a host. Starting out you actually get a free site or two to build your experience.
You also get a bundle of training in setting up WordPress and the upgrade 
is simply to add more sites.
Elementor works really well with the site so it is a great duo 

Why am I writing in WP5?

Elementor is really a page builder or funnel builder although it could be used for blogging. I find WP 5 just as good for a blog page.

What’s Next with Elementor

As I am buying the paid version of Elementor I will do another post shortly on the benefits to us average folk. I am not a professional by any stretch, ok you noticed, but I love new things and this product is really worth a go. In fact, take out a free Wealthy Affiliate service, choose a paid domain or one of the available free ones, download Elementor and build a funnel for your self following the intro video. You won’t be sorry.

by Peter Hanley

I upgraded to WordPress 5

I upgraded to WordPress 5

I upgraded to WordPress 5, a very brave move considering the changes made but I came away with a positive feeling that all will be OK


I upgraded to WordPress 5

Considering that I upgraded to WordPress 5 a very brave move with the changes made but I came away feeling that maybe this is better than I initially thought.

If you are scared of WordPress 5 and Gutenberg take the journey slowly because it takes a considerable brain shift to get it going.
Gutenberg was a template to ease you into WordPress5 and no longer necessary.

The First thing to do on upgrading

Back up your website using a plug-in or save feature. This is just in case things go bad.
As I host at Wealthy Affiliate they back up for me so this is not a big concern 

You can use WP clone or Update plus plugins as a great free service


Now to download classic editor

The classic editor is a plugin for WordPress5. You can change to the old or new editor simply by activating or deactivating. This is particularly useful when updating old posts. Let’s stick with the new editor for the moment as we whizz through some of the changes.

The little + at the top left

This allows you to add all sorts of boxes to your site and is used every time you want to change a box.

  • Paragraph; The most used writing block
  • Headings; start big and work down
  • Images; import or use library
  • Gallery: this is a group of images
  • Quotes, Adio, covers, files 
  • Embed, this is new and for Youtube etc

When the little + appears you just select what you want to do. In the classic editor, this was fraught with problems as your paragraphs would blend with your headers requiring separation problems and fixes. This is one of my favourite fixes saving heaps of time.

Try to use every block

My first attempt was to try and use every block in my post so I could see how it worked. I could always delete later and you discover just how easy it can be.

I upgraded to WordPress 5

We must remember to fill in the alt image and any links you want. You can go back and right-click the box and edit at any time.

Now for a Gallery

In the past, I had always found this to be hard work but now it is very simple, click on the gallery and add pictures relating to the post

You can see I added words to the pictures to explain why they were there. This took but seconds

Peter Hanley said;

WordPress 5 is really easy and saves you a lot of time.

Testimonials in pages work really well and this one was easy because I am the author of my own destiny.
I also use and recommend a product called Wealthy affiliate and have completed the university degree there.

I used the custom HTML box and inserted my affiliate code supplied by WA. Again a simple process.

The word count

Over 300 words in a post are necessary over 1000 is good and over 1500 is great if you believe the experts. Furthermore, I always use Grammarly that checks on my spelling and writing as an essential free tool.

Where to find the word count

This one had me bamboozled for a while as it has moved from the bottom left of the page in a little box to the top left with a little (i) it said 754 words, 9 headings 16 paragraphs and 22 blocks. A heading and 5H# headings.

This is certainly an advantage over the old counter as it checks all the important points.

Using Yoast

Yes, Yoast is still there in a big Y up the top right criticizing my writing and giving me suggestions to improve my SEO. Once you have two green lights you are good to go. 
We all having writing styles and Yoast has made mine more positive over time to contribute to a better writing style. You just need to accept criticism and use it to your benefit.

Document panel in WordPress5

Before we finish here flip over to the document panel top right.  Here you will complete your categories, tags, visual header and a quick excerpt all to help with SEO. 

In conclusion

There are a few more things you can add in like music and embedded you Tube, but start with the easy stuff and get all that working before moving on. I hope I have given you some support in this new career as a WordPress blogger that has moved on.

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by Peter Hanley