Email marketing tips. The subject line
More on Email marketing tips. The subject line from Peter Hanley. Here we explore inputs that will make all the difference to your email marketing campaign
Just who is the average person?
The average person receives around 120 emails a day that mostly goes straight to the bin, never read and never actioned. How then do you stand out from the crowd?
a) Your Name or email address.
We all follow people we know, like and trust so your name should be the first door opener.
Have a look at your emails today and see why you look at some and bin the rest.
I have many that I continue to receive because I like what they write.
Never, ever use a g-mail or hot mail address, use something at your domain like Admin or sales or Brian @ your company .com. It must be immediately recognisable.
Do not get this part wrong, it can hurt you badly
b) Your subject line. This is a whole course on its own but basically, it must be either
Curiosity based or
Next, you want to create an air of mystery, intrigue, you have to look at this type of headline and click to read.
Then you know the ones, they are the emails you have to look at every day among the many that you receive.
Every one of them will have a hook that makes you want to read on.
Have a look now and see the type of subject you can’t resist. A good idea is to make a list and use them for yourself.
A great example was my associate who is marketing to Dentists.
The subject line is “the Crown that got away”. Crowns are money to dentists and this line really got attention.
Some of what I have read today;
One word will rule the world
Is this business model to simple
2x the email signups in 7 minutes
Steal these 20 profit niches
The secrets to legos success in Social Media
These people are all A-grade experts in this business, so what is the common feature?
They create interest and intrigue and invite you or incite you to look further.
Why would you do a PS?
The final log off PostScript or PS
One last tip for today is to create anticipation. In my Autoresponder series, we usually do a P.S. message or even a P.P.S.
However we know I always look at them, that makes me a target so I reckon good enough for you too.
Furthermore, with my emails I generally leave a hint along the lines “in my next mail to you I will show you the 20 best subject lines of all time that will absolutely guarantee yours get opened “
Your readers will then look for your mail and subject and curiosity will make them open it. Remember to use them next time.
In a course I did with wealthy Affiliate They had a slide that showed a PPS as an example on this subject. I actually went to that link to see what it was like because the interest was so high. then I posted this on the chat room and believe me I was not the only one.
I am leaving this section short to give you time to think this through because of the degree of importance to your success.
Decide on your from address and if it does not work change it.
Do up a list of subject lines and test them.
Always have a prominent PS or PPS.
Next up we will talk about the body of the mail and the things you must do. Sell the click?
Email marketing tips, the subject line by Peter Hanley
ps. for a great headlines checker I use Coschedule free tool. Because I can just log in and scroll to the bottom of the home page and use the tool.