328699483 April 2019 – How to take your business forward using the Internet

Online business directories

online business directories
It’s all on line

Here Peter Hanley looks at Online business directories and how they can make a difference to your business sales and income.

Online directories do help your business.

First of all, as a business owner myself, I often wonder at the abilities of the Online businesses that place you in there directories. I was reminded of this in a report today and thought I would take up the cause.

Search your business or Keywords on Google

online business directories
Remember when but now on line

In addition, I just did a search on my brand and found six directories on the first page all carrying my name.
Then I searched a Keyword, a very busy one and still found two on the first page.
One of these was Yellow pages our old friend that still dominates the first page in most areas.
The next top ten are in order as per AHRefs search for specific data.
NB this is the Australian market and every country will vary so use this as a guide

  1. yellowpages.com.au
  2. truelocal.com.au
  3. yelp.com.au
  4. womo.com.au
  5. infobel.com
  6. aussieweb.com.au
  7. australianplanet.com
  8. startlocal.com.au
  9. superpages.com.au
  10. pinkpages.com.au

ahrefs.com allows you to estimate the actual volume of the search traffic for a website. In fact, it also calculates the equivalent cost if you purchased the traffic through paid ads (Adwords)

There are a lot more.

Furthermore, this is just the tip of the list of over 25 individual outlets that could carry your details for free. These have all recently been tested for current ability and are free.
You may get hounded for an upgrade but I would always look for proof of performance before I paid any money.
I get some calls from Yellow and Aussie web that I know off and probably a few I don’t.

  • Get one of your staff to put some details together to make the process a lot easier on you
  • Have 2-3 Business listing titles
  • Your consistent Submission email address
  • Business contact email address
  • Phone number
  • Social media links
  • 2-3 unique business descriptions (Up to 200 words max)
  • Square logo image (300px)
  • Up to 5 business related images
  • Social media links where you can
  • Finally your Business ABN

In addition, we provide a few simple tips that may support you in doing your submission

  • You should use consistent login details to make any follow up easier
  • Then make the listings as complete as possible to maximise value.
  • Naturally, then vary titles and descriptions to create your unique listing.
  • You can always expect a few phone calls from directories upselling premium listings.
  • Ask your clients for a good review as this always helps the lookers
  • Finally, check for confirmation emails immediately and after 5 days.

If you think this does not matter think again

All of the top three local Australian directories have mobile apps and loads of crowdsourced customer reviews. With a combined 12.5M monthly visitors from search traffic alone (a conservative estimate), they are an important place to list your business online to enhance your reputation.

Your SEO will gain from the traffic

online business directories
SEO is important

Directories may skim random lookers or even those unsure of your brand.
Social media is similar in that it is really a place to deliver buyers to your website or your business where they can be sold.

Traffic from these sources will increase your SEO and in turn create new opportunities for your business.

Every opportunity should be taken to maximise business when things are quiet and this is just one of those.

Paid for listings are also with Yelp for the restaurant and retail industry with a pay per click model. This may be a real positive for many players
TrueLocal premium directory listings start from $33 for a higher search ranking and enhanced listing features.
Here you get a lot of customer comments that support you.

My update on Social media

I have seen a real upswing in the use of Instagram.
You may know that Instagram is owned by Facebook or Mark Zuckerberg’s company more exactly who paid a nominal one billion dollars for it. They laughed at this and said it was not a real business model.
Currently valued at a neat fifty billion it is showing a great investment return.

It appears that the investment in this model is steaming ahead and they have started using it as a sales platform.
Beta testing in the USA has many high ranking corporations bidding for places.
Unlike other media, it will come with a check out feature and payment plan. This is pretty exciting stuff.
The target Audience started out as the 16-25 group but that is expanding quickly. The young are using it for family photos so the older of us have to follow stretching the demographic.

A friend of mine Online sells clothing and the results with Instagram outstrip Facebook every time.

Finally a reminder on YouTube

It has your name on it

People use YouTube for searching nearly as many times as Google and much more than Bing so if you are not there you are missing out on a big part of Web searches.
Admittedly a lot of this is on Gaming, Sport, personalities and entertainment but with over 5 billion searches a day there is a lot of room for you.
One of the opportunities is how to do things associated with your business.
Branding and selling are also in the mix.
Businesses have stayed away from this media because of both costs and skill sets but this is changing quickly

You can do a video with an Iphone these days and get it ranked quickly

I Use Noble Content as my builder because it pumps out professional videos from very amateur people.

Finally, they offer a free EBook on how it can grow your SEO and you even get a free trial for seven days to try it.

Online business directories
Peter Hanley

Earn money at home

Can you really earn money at home by just playing on the internet? Peter Hanley thinks so and here he tells you not just why but how

Earn money from home
Come on down

What is a home business?

There are a lot of home businesses doing all sorts of things with physical products as well as Virtual internet-style products.
Authors, Bloggers, gamers the list is long but I assume you are looking at something for yourself, something to make you money.

What are the best home businesses?

First of all, you must understand that everything takes some time and money to build and that it is your obligation to restrict this as much as possible.
The next piece of advice is that the internet is there to take your money. Scammers, crooks, and other opportunists all set up to make themselves rich. So don’t get caught buying products for the promise of a fortune.
finally this piece is to tell you to specialize in one thing and not try to do everything. The world is too big so go small.

Run an online shop from home
Affiliate marketing from Home
Helping small businesses with Social media
Multi-Level Marketing MLM
Advertising on media for others
Sending Emails and newsletters
Collecting debtors
Making videos and on and etc

I wrote a book with 101 ideas that might also help in your search.

So target an area of interest and let’s zero in on something good that will give you a return to earn money at home.

The social media craze

Social media options
Get in now.

When we say Social media that covers a huge lot of ground and you can not do it all.
and this is just a start, but what are my preferences for you?

In this post, I will recommend just two that I believe have the greatest opportunity for quick success and to make you money


I choose this because it is the fastest growing media and is misunderstood


I chose this because it is necessary and mostly underdone

You only make money if you have customers.

What I am suggesting here is to train yourself on these two features and then go to local businesses and help them out by offering to keep them up to date.
You can do a week’s post in half an hour and charge an appropriate amount. each week.

You can monitor the results and get feedback to lift your rates. new customers will be easy to get.

My friend has a Hair salon. Her only media is Instagram and she posts three times a day every day with hairstyles they have done.
No Facebook, no website, no Youtube because she is fully booked for weeks ahead. Customers love their photos and love the results.
Local Ladies Dress Shop. three posts a day on Facebook. Their online orders go out to Ute loads. They use a pretty sexy approach to the ads that draw in attention. A small shop with a big turnover.

Your customers are all around you. Start a couple free for a month and see the difference.

One Daughter has a clothes shop and places to add every day on Facebook and Instagram. She is finding that Instagram works better.

Another daughter markets on Facebook for clients. Spend their money on advertising and remarketing. She got a list by attending local mothers club events and training. Now it’s nearly full-time from home.

A small room building company advertises on Adwords. He spends a grand or two until he fills the forward order book and then stops the ads. Simple stuff.

If you are trying to attract the Internet market you need to build your base differently, this way customers are all around you and you need only ask. The question is then to make the money you want from at least work as possible.

Can you build on this customer base?

Earn money at home
Let’s start now.

You sure can, once you have your method in place you introduce a new skill. Update LinkedIn, start a Twitter account even introduce paid advertising.
Then there are Youtube videos affiliate sales and more.
However, get the basics right before you move on.

Earn money at home with extra training

Additional training in your journey to making money

I would recommend one and only one place and that is Wealthy Affiliate. It is free to start learning and you only need to pay when you join the full program at about $39 a month.
However, what you will get out of this will repay you many times over. Yes, I have been a member since 2015 after joining so many terrible programs that cost me time and money to learn some basics of the industry.

They will also teach you Affiliate marketing a product that you can do from home and make money just like millions of others do.

However, you need the basics before you lift a finger because it is a results-based industry.

The biggest example of this marketing style is Amazon. They do a lot of their sales through affiliates. Big and small items, cheap and expensive all you need to do is get someone to buy through your marketing.
Amazon is easy to join but you really need to understand what you are doing because they cut you for underperforming. Commissions are low and you need to move a lot of articles.

Recurring income sales from home.

Earn money at home
Ways to make money explained

This is one of my favorites because you can build a business that will pay every month without spending your money.

Wealthy Affiliate is one of these They pay for referrals every month the customer is with them so they build as you do.
Any business with monthly billing is your target with this. Health clubs, training, software etc.

Get in and get a bit of training here by clicking on the image. No credit card required, no promises or conditions for a free service

Seniors working from home

There is no age barrier when you are working from home, I am certainly not young and I know many in the eighties that are still actively involved. I wrote a lot more on Seniors activities in a recent blog

I hope I have given you a few ideas and at the top of the page, you will see many other blogs on similar subjects that offer other home solutions.

What is affiliate marketing income potential

Earn money at home by Peter Hanley

Earn money at home, image of author
Peter Hanley

Make money ideas

Best money making ideas

I just Googled this idea and found about a million things that would never work. Lists of ideas that were vague and general and all the same basic descriptions.

This is the time of the Internet so opportunities that were never available are now changing the face of business.

I could say go get a job, get a second job or ask for a pay rise but I know you will just glare at me and say it’s not an option, and I don’t blame you.

What does the internet offer?

Things are changing every day so you need to learn a few things before you start. You need to know about webpages and keywords, domains and SEO to start any idea on the Net.

What are the best ideas on the net?

The answer is pretty simple, selling something that is tangible or Virtual be it products, training, advise or information.

You can be an affiliate and sell other peoples products, train people, do Videos or webinars or even open an online shop. It is all there for you.

Affiliate marketing is a way to go.

The best and largest example of affiliate marketing is Amazon. People, just like you, market products on webpages and any sales through Amazon earn them a commission. Sometimes a commission with a recurring income.

The good points of this are;

It is easy to get started
There is a lot of training
An endless range of products

The negative points are;
The commissions are low
You can be cancelled for not performing
It is very competitive

Amazon is just one of the sites on the Net. There are actually many thousands waiting for you and they are easy to find.
If your thing is, say Food as an example. Google food than space and affiliates and I think you will find over 300 offers on the first page. Not a bad start, but wait.

To be accepted you need to demonstrate a degree of ability. What have you done and what will you do type thing

My first advice is to some training on how best to set this up and there is no better place than The Wealthy Affiliate University. It’s free
to do and they even have an affiliate program.
Have a look at the comments and do a couple of the training elements before you commit to anything. Never just barge on into a paid course because there are so many just willing to take your money and use up your time

Just click on the picture and have a look around.

YouTube is the next big deal

Best money making ideas
A winner

I kid you not, people search with YouTube nearly as many times as they do with Google and lots more than Bing or Yahoo.

Interestingly only about 10% of USA businesses use it, I believe because of perceived cost over benefit yet it is now so easy to do.
The biggest areas are ;
How to do things or instructions
Anything to do with Food
Movies and music.
Comedy also rates very well and personal blog posts.
The 10 most successful channels so far this year 2019:

  • Ed Sheeran. 36.8m subscribers.
    DudePerfect. 38.7m subscribers.
    WWE. 39.2m subscribers.
    Justin Bieber. 43.1m subscribers.
    Konrad Cunha Dantas. 46.1m subscribers.
    5-Minute Crafts. 48.1m subscribers.
    T-Series. 87.1m subscribers.
    PewDiePie. 83.4m subscribers.

Where does the money come from?

  1. Advertising Revenue. YouTube video producers earn between $3 and $10 per 1,000 viewer engagements, and it’s the most common revenue model used to earn money on the social media site. …
  2. Corporate Sponsorships. …
  3. Merchandise Sales. …
  4. Fan Donations.

Can you make a video?

Well sure you can, fire up your mobile phone and start to blaze away then download it to YouTube. However like anything else who will see it.
Again I have the perfect solution for you. No wild promises a free start and a look at what you can do with a video.
NO special items required. Your computer or I.Pad can do it for you and you can do a professional video, one that you won’t be ashamed to show to anyone.

If you can make a Video you can sell a video

That’s not rocket science it’ just plain old common sence.

first of all I want to give you a free ebook. This book will tell you all about how to get seen on Youtube.

Best money making ideas
Cost you nothing to click

This is probably the most important issue on the web, how to get found. If you do not get this right it is wasted time.

Noble Samurai has several products and again a great Affiliate program once you get into the system. it is a program with recurring revenue that can build you a business and a full-time income.

Instagram the new leader in business generation

Again, I am going against the rules and leading you in a new generation direction.
Instagram was bought by Mark Zuckerberg for a modest $1 billion but a few years back. It is now worth close to $50 billion because it has caught a wave of followers.
Importantly it is capable of driving your business forward to quick success.
I am seeing businesses marching forward just using this one method to build a following or Fanbase in the millions and it’s not hard.

Kayla Isternes was a great example of becoming an overnight Millionaire. A young girl working out of a suburban Garage in South Australia.
Kayla promoted female fitness and started just using Instagram to a Huge success in blogging across the world. Just last year she and partner were voted in the Fastest growing rich list in the world.

My mention is for you to consider this as a medium for you to use, to market or to train because it is highly underutilised and offers a way to make money

Best money making ideas
The Kayla legion

My summary of 2019 wealth-building opportunities

I have told you about affiliate marketing and how to get training.
We pushed YouTube as the greatest opportunity and about
Instagram to tie it all together. These three ideas will outshine anything on the market for those wanting to build a business.
Finally, my advice is to learn before you burn and that is why I have put in a couple of great programmes.

Best money making ideas by Peter Hanley

Best money making ideas
Peter Hanley

Social media and business

What has Social media and business got to do with you? If you have any sort of business Online or static you need to read this or lose out

Social media for business
It’s all about Social Media

Pick one channel and make it yours.

Social media takes time and in some cases money so instead of half doing it do one properly before you move on.

Which one you will ask so let me give you some examples before we move on.

1) Twitter. Does Donald Trump show that a simple tweet can get results? He is not the highest Tweeter but I am willing to bet he get more press than anyone else. Right wrong or indifferent he has made it an Artform.

2) Instagram.
My best story is Kayla Itsines , a work from a garage exercise person that went from nothing to millionaire with one product
using Instagram.

3) Youtube

Serial entrepreneur Gary Vaynerchuk can’t sit still, but on YouTube, that’s a positive. The author, expert, and business guru provides advice and strategies on social media and marketing on this channel, along with Q&A videos with viewer input. Vaynerchuk can be a little rough around the edges, and so what? He talks like a regular guy until you listen to what he’s saying and realize he’s telling you things that can help you grow your business into a winner—and he knows from experience.
Gary is not the biggest but he has a following.

4) and the rest including Facebook

Here is a current run down


So what is your choice?

I am seeing great Instagram success for small business. It is outdoing Facebook in reach and action and really bringing in results.

I think YouTube is well underutilised because of the difficulties in producing a Video, Time and money constraints.
This has changed now with easy video production so it offers many an opportunity to exploit the niche

Some may well see a Twitter future and it certainly offers opportunities

What you must do with Social Media

It is important when doing any project to do it well or get a fail mark.
Social media is no different and sites that show neglect will lose your business.
Often I visit a Facebook page that has not seen a post in many months and my thoughts are they don’t really care. Just there because they have to be.
This does not need to be so.
Using the Facebook scheduler you can post well ahead and it takes little time.
Because I have several pages and some live in the land of neglect, Father I confess my sins.
I have a site dedicated to rescue cats that
I delegate one half an hour of my weekend time to update. Now don’t tell the Cat ladies this because they think it is an alive blog

Remember what Facebook does for you

Social media for business
Where it all started

Facebook is there to get attention, share some learning, entertain and Brand your business. It is not a selling vehicle it is a delivery mechanism to your website, where your Website will do the selling.

Which chanel is best for you?

Not Knowing your business I can only generalise and point some directions.

I believe you need a current and active Facebook and LinkedIn page for every business.

Customers will search your media for information and use the information to contact you. That is the purpose of the exercise.
I do a bit of email marketing myself and often want to find a contact email. Now many businesses hide the contact details so you have to submit a form to them to get information.
Why oh why hide your information is beyond me. Ok, you pick up a few for a list but you avoid so many others.

Anyway , when I can’t find an email i skip across to Face book, look in the about me section and most times find what I am looking for

I want to say Video is the new angle

Social media for business
A great benefit for you

Want to know how to create professional content videos that are capable of generating millions of views and snatching easy front page rankings?
If so, you need to check out this new video system called “Content Samurai”…

I guarantee you’ve never seen anything like this before…
Mark my words, it’s going to completely change the way you do digital marketing forever.
As you know video is now critical for just about every aspect of digital marketing today…
However, because creating videos has always been a laborious, expensive and highly technical process, in the past it’s really only been available to big businesses with BIG budgets.
But finally that’s all changed…
Because Content Samurai’s revolutionary new video creation system is SO EASY to use, generating tons of professional videos that produce an avalanche of traffic is now anyone’s game…
And it’s fast, REALLY FAST…
So, if you want the ultimate shortcut to start killing it with video, do yourself a favour and check out Content Samurai out now…
And best of all, it’s totally free to get started!
You can get free access here:

From Content Samurai

I repeated what The Samurai had to say because it is very easy to use and as one of my readers you get to make as many videos you want for free for 7 days. Make sure you download them to save or better still post to Youtube so they are there forever. You evan even get 20% off if you wish to continue

Instagram is well worth a try

Social media for business
Well worth a try

My friend is a Hairdresser, top of the market, ladies only premium price.
Her only media is Instagram. Every day a picture or three of someone’s hair colour done in the day. Girls are happy to pose and for others to see who was there.
Time taken to post to Instagram about 5 minutes a day.
Result booked out for nearly a month.
Absolutely a single media focus but it is every day of the week without fail.
Can you do that?

Social media for business do it properly or fail

In conclusion thanks for reading and I know I have made a fifference

Social media for business
Peter Hanley

MOBE V Wealthy Affiliate

MOBE V Wealthy Affiliate
Dead in the water

MOBE V Wealthy Affiliate having been a member of both I have some degree of insight into both the content and lack of opportunity with One.

MOBE is no more

The US federal Police recently closed MOBE down and gathered back all the assets they could.

How could something so good end up so bad? The answer I believe was greed. Your $49 entry fee increased every time you wanted to achieve something more.
No money, not a problem we will get finance for you up to the $20,000 needed for the upper levels.

To earn money you had to introduce new users into the system and see their money disappear.

What could go wrong?

I confess I bailed at $49 because of the pressure tactics used but continued to follow the rise, rise, and demise of MOBE

The owner Mat Lloyde was basically from my home town so we had something in common. He presented well and purchased resorts to do his seminars.

It may have been a Ponzi scheme or a Pyramid scheme in concept but ran for years before being clipped.
It offered nothing but a paid path to the upper levels.
January 2012 through to late 2018, that’s a pretty decent journey and a big chunk of income

Wealthy Affiliate

MOBE V Wealthy Affiliate
Alive and well

Now Wealthy Affiliate does take some slack occasionally in the market and in fact had a case against MOBE. They won the case.

Wealthy Affiliate has one price of $49 a month and that price gets you;
50 websites hosted
The free use of a Keyword Tool
More training than you could ever use
Competition for the top spots
A daily blog from members
24/7 support
Weekly live training
and a few more things as well.

You can actually join the site for free and get most of the above and two websites hosted.

Update when you are ready.

See the difference here?

Wealthy Affiliate does not drive you up a cycle

In fact, 6-month and 12-month packages are cheaper so you save even more.
Yes, you can spend a bit on Domains (about $10 a year) but there is not much more.

Wealthy Affiliate is investing in product building and not investor exploiting

How long do you have to stay on Wealthy Affiliate?

I am not going on about this to get you to pay a joining fee. You should not pay anything until you have explored the system and are comfortable with the content. It might be a day, week, or even a year but it matters not.

You are free to leave Wealthy Affiliate whenever you want and seek a return on funds paid into the future

So log on in and have a look around, ask questions, seek support and make decisions based on reality. It is a rare commodity.

MOBE V Wealthy Affiliate
Peter Hanley

Yoast v all in one SEO more interesting reading

Does Affiliate marketing work

Earn Money at Home

Ways to promote my business

Ways to promote my business
Your SEO optimized title page contents

Here Peter Hanley looks at ways to promote my business to bring the sales and Income back. Times are tough and the tough need to get smarter.

What is the best way to promote your business?

I have no idea actually. The reason is every business is different so it is not a one size fits all package.

One thing that I do know is that the internet has made a difference to every business.

If you are not involved and your competitors are
you will miss out

You must back up your claims to a better business

It ends with the customer in your door or even buying online. That customer experience needs to be one that brings them back as a regular buyer.

I will show you how to get them in the door but you must show them you care.

A real-life example of modern marketing

Within my local area are six Fish and Chip shop take away outlets. The latest entry would certainly find it hard to compete with the well-frequented traditional outlets.

When they opened they concentrated on collecting client details. They offered a discount club, prizes and even giveaways to get people in

They then used that database to email and SMS special offers on a regular basis. Family pack, a free new dish to vote on, a packet of chips etc.

Now 12 months late I am witnessing the demise of perhaps three of the other outlets that have done nothing new.
The new one is also a higher priced supplier but is creaming the market.

Where is your database and what can you do with it?

So often I visit small businesses and ask to see the Database. They generally respond they have one but it is not in a useable condition. Well, I respond set alight to it because it is wasting space.

Knowing your customers is essential to the modern marketer

You must have normal information like name, address, email and Mobile phone number for contact purposes. You must also have customer likes and dislikes. It is no good sending a Fish offer to a Pizza buyer it just won’t move them.

This is modern marketing get with it or get out.

I want your business and I am prepared to market for it

Now I want you to repeat after me,

“I want your business and I am prepared to market for it.”

and again, Ok let’s do this

First of all, we should toss around a few ideas.

Your business hinges around a Webpage

If you don’t have one build or buy one now.

How to Build a Website at WA

When we Google a business we Google your site. It may be for a phone number, an address, what you sell or even something about you.
You will learn that all Social Media is there to deliver buyers to your website.
Your website is there to SELL when you can’t and never to send them back to Social media.

A website, Funnel, Blog site has much the same purpose.

Mobile compliant

One big change of recent times is the site must be suitable for Mobile phone or Tablet. A larger percentage of people are searching on mobile devices than ever before.

Why use WordPress to build a web site

Social media is a must do.

You can not be everywhere at one time but you should be several places all the time.

Let me explain this further before we go too deep.
Social media takes time, your time away from your business and that is why I suggest you specialise in one media to start. Although there are some necessary steps.

LinkedIn a must-have for business

Every person in business should be a part of LinkedIn. This is regardless of all other elements. It is a businessman’s who is who and what they do. Accountants, lawyers Bankers, recruitment will use this as a tool to understand you and your business better. Have a nice Picture plus a good write up and a few basic articles.
If you are a private person and don’t want to share this info that is perfectly ok, just get out of business and go do a day job.
I am serious, you are a brand and that brand needs exposure.
Yes you can market with linked in and they have a lot of articles on this but for the small business owner, there are better choices.

Facebook is an easy media to manage.

Setting up a business Facebook page does require a personal one to start but then you are away.

This is just the first step but a really important one.
You must regularly post to Facebook or it looks like a lost graveyard. However what the heck do you post?
Your aim is to deliver readers to your business or website without being a salesman.
The old adage of know like and trust starts here. Facebook starts the journey. Post interesting items, personal insights, topical insights, the product uses, customer reports and preferably items that people may like or share.
We always aim to grow a following by entertaining.

Then you start to use Facebook

Ways to promote my business

You can advertise on it, you can use retargeting and really build a following that will come to your business.

One way I do Facebook is to set up a week in advance by scheduling the posts. Takes about half an hour and every day is covered. This is not then a chore that you avoid.

Now for Instagram the new Darling of young and not so young

Instagram has taken over all other media in feedback and retention. I have said before I don’t really get it but it works.
Businesses are getting better feedback on Instagram than facebook with the same posting.
Then there are some only using Instagram to huge success. Pictures and stories and building a Know and like base.
Try it and see.

Email is still King

Ways to promote my business
A business must do

Believe it or not, this continues to work, costs very little and delivers results.
A newsletter format is necessary for every business. Do it or be dammed.
I was just talking to a customer who said he had a base of 10,000 customers on his list which he considered pretty good. My question to him was “Ok, but what do you do with them?”
“Nothing” was his reply as I shook my head in disbelief.

I recently wrote a lot more on Email because it is not a short subject

A newsletter is an effective and very cheap means of contacting customers.

When you build your list use it.

Don’t ignore your customers. Keep at them so they remember you and want to buy from you when the time is right.
It is no good selling Ice to Eskimos as the saying goes but when the Eskimo want’s a new sledge dog they will come to you because you have built up trust.

Finally SMS marketing

This can work really well in many businesses. Sending out a special, new product launch or specific information will get you an instant response. Test and try so you improve your results.
Customers of mine have a monthly product launch backed by a supplier. Breakfast, giveaways and show bags.
Traditionally they called each invitee and advised them and tried to solicit a response.
Now they SMS a week before and the morning of the event and get a greater turnout at less cost.

Ways to promote my business by Peter Hanley

Ways to promote my business

Cost of missed calls you wont believe the answer

Online business training

Your SEO optimized title page contents
Picture on consistency
Let’s get right into this.

Here Peter Hanley looks at Online business training and why every business must adapt to the internet or die in the process.

Where to start training?

Let’s get straight down to business here and introduce both the best and cheapest training on the internet. You can search and pay a premium and waste months of your time or simply settle here.

Looking for online business training

When I started my internet career way back when, today’s opportunities were not available.

picture on training
It is not a need it is a must-do.

I have countless files full of programmes that I bought to teach me how to grow my business using online principals. Now I use only one, and I have many that will support me on this.

Social media and web pages explained

Social media is now the most dominant factor in marketing your business.

First of all social media is designed to deliver customers to where they will make a buying decision by the support of your branding and in your face presentation.

Facebook for small business
You need it all

Let me explain this more clearly.
You sell from your webpage or from personal contact. On your page, you have buying links and ways to part with money.
However, without traffic you have nothing.

Furthermore, it is important that you understand this principle. You do not send customers from your web page to social media. They will get lost, enticed away to all sorts of places with must-read interest. Your web page is to convert them into customers.
However, your social media is to entertain and move them to your webpage. Many may disagree and say that it is good SEO to get a click but NO
Social media is for capture and your webpage is to sell.

What Social media is best and how do I learn about it?

You really have four channels of social media that businesses need to expand. Which one is best for you depends on your industry, profession or need for exposure, so let’s look at some ideas.

First of all, a must-have is LinkedIn

This is a business must do so the world can find you and your business. It may be legal, financial, marketing, employment or other need
You need a picture and a story.
There is plenty of training at LinkedIn but most of it paid so backpedal to Wealthy Affiliate.

Is Twitter a good media for business?

Yes, in a lot of cases it can be very powerful to gather a following and I give as evidence the following of one Mr Donald Trump. Like or hate is not in the question but his use of Twitter won him an election and kept him on top. OK a bit over the top but his 55 million followers are a big heap of news. They say half are Fake or never follow however what is true is the retweets by the press.
Every tweet is re-broadcast by the media providing a huge, huge audience.

The Brand of singers, actors and sportsman are developed by a few tweets and a massive following.
Is it for your business? Probably not but a daily tweet might work a miracle and develop a following like Cristiano Ronaldo at a meagre 144 Million followers.
Twitter training for beginners paid course if you must.

Picture Donald Trump
The Twitter king

Is Youtube good for your business?

Youtube is taking over, nearly as many people search YouTube as they do google.

  • Showing readers how to do things
  • Then as a sales pitch
  • Definitely for branding
  • then maybe a bit of fun

Here I provide the ultimate cheat sheet for doing videos and capturing clients on YouTube.
This free E.Book is a must-have from the people at noble Samurai. They are world leaders in quick and easy video production

How to use Facebook in your marketing

Just like LinkedIn, everyone needs a facebook page. The important point here is that everyone needs a current up to date well-posted facebook page. Anything else can do you damage.

Facebook for business is many things. It is social you can advertise on it, use remarketing or retargeting and direct traffic to where you want.

I am a keen follower of Gary Vaynerchuk and this youtube video may help you understand more.

Of course, there are lots of this on the Wealthy Affiliate site as well.
One thing I do on a special site I run on Rescue Cats is too post a week at a time. Every weekend I spend 15 minutes and cover a week thus growing my audience.

Facebook advertising

I try and stay to unpaid media where I can but using facebook advertising does generate business. The only condition is to generate profitable business.

Most noteworthy is that retargeting can be used on nearly all social media to provide you with the opportunity for greater exposure.
Then it is just a matter of controlling your costs and exposure

Instagram You must be there

I was a late convert to this and to this day still struggle with its popularity. Yes, I am on all these Media including Instagram for lots of reasons.
Having evidenced Instagram work better than all other media for small business enterprises I have come to the conclusion it is a must-do.

My Daughter has an Online store where they initially concentrated on Facebook. They tried Instagram and found it worked at least at twice the result so it proved to them the popularity.

Another friend, a hairdresser, only users Instagram posting daily shots of recent hair models. She has a big following and an overbooked salon. Importantly her only media is Instagram so the concentration in this case worked.

Instagram Logo
From the forgotten child to Belle of the ball

One person I follow is Neil Patel a huge mentor on Instagram and I have attached a link for you to have a look.

The email is not dead

Email to this day is as relevant as ever and in fact, should be used by every business.
At the very least a monthly newsletter to a customer base is required. I have written extensively on this and you can search many articles at Newbusinessonline.net
Because I am a prolific emailer for customer acquisition and retention I understand that you need to do this.

However, there are right and wrong ways so be prepared to learn and maybe improve your results.

In this, I generally bow to Ryan Deiss and attach a recent interview to whet your appetite. Be warned however he is expensive and you can learn a much at Wealthy Affiliate for free

Funnels and sales pages

Many sales can come from a one-page website designed to capture interested clients. The most famous is Russel Brunston at Click Funnels who is very expensive but can deliver huge results when done properly.
However, you can learn all about funnels at Wealthy Affiliate for free see the entry this page.

It is true that the speed of change on the internet is a factor for maintaining a consistent view of the activities of others.
The forum at Wealthy Affiliate does that for you with members experiencing both good and bad results and experiences.

I can’t start my day without this update

Does blogging work for business?

Your online business training should always include blogging as an SEO necessity

It is also a fact that adding blogs to your website increases SEO, adds extra Keywords and makes customers stand up and notice you.
Every business is different so talk about you and tell them what you know. Share the knowledge and they will hunger for more.

picture of to blog is to share
The many benefits of writing a Blog

The use of Keywords in your business

This is a really important piece of the puzzle. It is how you get found by someone looking for your product or your company.
Yes, many will search by brand but they concentrate down to a local supplier. If I want to purchase a horse, as an example, it would provide no benefit for me searching Horse.

If for the example you searched a breed of horse in your area you will get found and greatly improve your SEO.
You should use this tool every time you do a post
The Jaxxy tool is also available within your Wealthy affiliate paid and unpaid subscription.

Google search and paid advertising

How old is Google Logo
Let’s Google it.

If your business is not on page one or two it will not regularly be found. This is just a fact. The first three entries get about 80% of the search volume.
Using Adwords, at a cost, you can be placed on page one. This will be at the top or bottom of the page. It is true that many steer clear of paid adverts but it is also true they work.
Depending on the Keyword will verify the cost.
I have customers spending $100’s per click but they are selling high priced products.
Again I say it is cost/return. If it works then scale it right up to the volume you can handle.
My warning, however, is to test and evaluate before committing a lot of money.

How to build a CRM business.The list.

Constant relationship management is having a list and working the list to challenge the buyer likes and dislikes.

This should always be a part of your online business training program.
A good list can be the value of your business and onsold with a business or as a separate Entity.
Due to the fact that it matters not if you use an Excel spreadsheet a product line A-Weber or an expensive management program anyone can do it. Generally, they will follow that progression as you build your contact base.

Use it to send your newsletter, to email with products, to SMS for events or instant marketing.
Contact is everything and if you are not keeping your customers informed and entertained someone else will.
Further writing on how to build a list

SMS in marketing

Due to the fact that this is really underused, it can have spectacular results. Furthermore, the benefit is instant feedback. Customers generally respond immediately so it is really easy to monetise.

  • You can use it to advise on an event.
  • Plus as a reminder for an event
  • Perhaps to introduce a new product
  • Or maybe a price decrease

Hence whatever the need you can test with a small batch before moving to a major list.

I use a local carrier for bulk email and pay about $0.15 a message.

One last idea, Inbound SMS

Online business training and SMS. This is not used a lot but can be really successful.
A mobile phone type number sends messages to your email address. As a result, any staff can handle the traffic. The world is now a busy place and SMS a mainstream product so adding it into your marketing package makes sense.
Most of all it provides you with a point of difference.


If your business is going great well done but if it is failing some more reading for you.

Online business training by Peter hanley

Picture of author
Peter Hanley is a Small business owner plus consistent blogger and trainer on the Internet for all business,