Month: February 2019

What is the Rule of 7 when applied to marketing and social media and How does this affect you? Here Peter Hanley discusses the 7 touch rule of marketing.

The Rule of Seven explained

In days of old. long before Yesterday there was a well discussed rule that you had to be in contact with a potential customer 7 times before they would make a decission.

This follows the old Know like and Trust experience that a customer must have before committing money to you.

The rule of seven is one of the oldest concepts in marketing. … The rule of sevensimply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. There may be many reasons why number seven is used.

We don’t treat this as an exact science only one that dictates your marketing needs to be repetitive and consistent to achieve results.

Social media disrespects the rule of 7

In addition I repeat that the premise remains correct but the likes of Facebook can hit you Seven times in a day so does this achieve the rule? I think not.

I see Instagram and Facebook posts where a half dozen hits a day bombard you with a message driving you to a frenzy.

What of Retargeting Advertising

You casually look up a product of interest and now every page you visit an Advert pops on the page with that product. It could hit you seven times in a day but that my friends is the rule working. Repeat contact works.

What are seven ways of contact that work

In the olden days we had:

• Telephone call
• Hard copy mail out
• Instore brochure
• Product flyer
• Yellow pages
• Store visit
• Seminars and trade Shows
• Networking
• Travelling salesman.

Now we have;

• Web page
• Facebook
• Instagram
• Twitter
• LinkedIn
• google search
• Email
• Autoresponders
• SMS
• Online shopping
• Referrals
• Plus a few of the above
• and a few more social media to boot

Furthermore, the list of contact points is very long and easy to use plus they can be dynamic or preset to go out over time.

First up buyers are a rare breed

Maybe you don’t see them in front of you but they have done their homework and have an idea of what they want before going to shop.

To be first in the queue it really helps if you have developed some Know and like at the start of the experience so that you can quickly build on the experience.
They may have gone to your Website, visited you prior, encountered an Advert and you can only trust they had a good experience.

A real problem in contact mediums

This can be a killer and it is not your fault. Adverse comments in any media drive customers away quicker than an approaching Bush Fire. Some might hang around but most flee on the first hint of danger.

All the contact mediums in the world then won’t help. So what are you to do?
First of all address every complaint to try and avoid the problem in the first place. If that fails provide a relevant reason for the complaintant and how you addressed the situation. In writing on your media

Finally, load your page with compliments so you push the bad one down the list. Not false ones but you can badger your customers and friends for good ones.

Autoresponders are a great example of regular contact

They are not Wham Bam sales methods that hit people hard.
A proper set up has a real formula for success. Introduction a bit of hand-holding, why you are good and then some sell.

Television and consistent adverts

One of the second tier political parties in my country is lobbying for support. He advertises every day over a two hour period going on about why he is better. The spend probably outdoes the two majors combined at about $1 million a week.
His method is consistency, every day he is in front of us, pounding away with political speak before the election is even announced.
like it or love it matters not he is getting cut through to the average worker.
They back this up with SMS messaging and letterbox drops to complete the circle.
His last campaign ended in tatters so stay tuned on how this works out. I mention it because it is a great example of consistency.

There are lots of ways to touch your clients

Let me repeat that regular consistent media gets results and that some system of delivery needs to be in place.

I have a hairdresser friend that posts three or four times a day every
day on Instagram. New Hair styles, colours and cuts. It works for her and it is a very cheap and effective marketing method. It is regular and consistent.

My daughter markets womens clothing both online and in store. Every day a couple of posts on Facebook and Instagram. As a side issue here Instagram does better in this.

The latest Nike ad on female empowerment

This follows on the success of the Gillette ad I wrote about recently.
The add is targeted at sharing on social media and not mainstream advertising, every woman will see it several times with no selling mentioned. Why? It is brand building and a place in our subconscious that Nike cares.
I reckon it is about Advertising agents trying to go one up on each other while making a huge quid, but who am I to be sceptical.

Concluding the rule of seven

The rule was devised around the fabled figure of seven that represents memory retention and desire particularly true in the olden days.
Tel someone enough times and it becomes the truth.

Repetion and consistency works, 5-6 or seven is not penned in Ink it is what works for you. Selling a Porsche may take 20 or 50 repeats selling an Icecream 2-3.

When looking at Wealthy Affiliate reviews they often miss the main points of consideration and what’s in it for you, Here Peter Hanley provides  a deep insight.

What is Wealthy affiliate anyway?

The name does not describe what is behind a multi-faceted product that supplies the basic infrastructure behind every one using online marketing.
Here we will go through what it does do and why you need it.

I believe the very first benefit is WEB HOSTING.
You start with a free service and when you want to expand the cost is just $42 a month for up to 50 sites.

Wealthy Affiliate

• Fast hosting
• Free SSL security
• Site health review
• Database monitoring 
• Malware and Virus Monitoring
• Hacking and intrusion monitoring

Domain names

Comes  next as a subject. We all need a Domain name to build a Web, blog or Funnel. I have found that buying domains are cheap but renewals are dear. At Wealthy Affiliate, it is generally a fixed sum with only a minor if any increase. You can see a search tool here.

General benefit

1. Low upfront cost.
2. Low annual payments
3. world wide selection
4. Free with generic
   hosting
5. Hosting with domain holder
6. Easy transfer out

Free Key word finder

If you think this is not important you need to duck down to the training and find out why.
A keyword finder is the most important tool in the box

What do you get?

Monthly traffic
Page one traffic
SEO rating
position rating
Competition annalysis

WordPress page builder

You can use the Classic Editor or the latest Block Editor changing when you want.
You can also use Plugin editors by others to enhance the page.
One I generally use is Elementor a free site that offers colour and clarity.

What is available 

You have the free versions of 
WP-5  Classic version and block builder.

Plus  Elementor for free to get  a better block experience and advanced use of colours

Where do I get more information on this?

Next, we will look at the training delivered by Wealthy Affiliate so that you have full working knowledge of web pages and How they work.
In Fact,
the training starts at you building your very first page competely free and setting it up to achive your niche and even make you some money.

Not sure what your niche is? No worries we hand hold you for every single step so that even the newest member can follow along.

Entrepreneur Cerificate

This is in written and Visual format with a small test and things to do after each lesson of about 40 minutes.

All the basics of web pages, and affiliate income.

This is self-paced learning that takes you from day one. For the more experienced you can jump lessons or fast forward to suit your need.

Bootcamp Learning

Now you are really moving along  in the learnibng curve

The Affiliate Bootcamp training is a 7 Phase (70 lessons) series of courses walking you through the process of creating and establishing a business in a niche related to the promotion of Wealthy Affiliate.

Daily blogging

Daily lessons from members and owners on a variety of subjects based around anything internet

Every day members record their thoughts on a variety of subjects. Many posts will help you with training, encouragement, motivation or new ideas.

Live Weekley Hour long training

I never miss these in live or replay because they take you in-depth into a different situation each week. Unfortunately, they are only available with a paid service. 
Most noteworthy is that these lessons alone are worth to small monthly investment

Paid members only

The content is worth the whole membership fee with the value adding so much to your knowledge and skill set

Training is a complete package

Think of a subject and you will find a range of courses by different individuals to walk you step by step to competition.
You are not force fed but you are encouraged to complete the basic certificate so that you can understand some of the more advanced processes of making money.

Affiliate income

Free membership Income.

Even as a new free member you are entitled to join the Affiliate income recurring revenue money making the plan.

Some restrictions apply but it is there for the asking

Paid Membership

Here you get full affiliate commissions for the life time of the member on monthly, 6 monthly and annual plans. Just a couple of refferals and you cover your monthly cost, for a life time. How good would that be

Is it possible to make money?

Every day ordinary people make a living from the training at Wealthy Affiliate. 
An annual competition runs for any member achieving 300 member refferals in a year. All expenses paid, yes Airfares as well,  to Las Vegas for an event you will never forget.
You can follow Little Mama a housewife from The USA or a 20-year-old kid from Taiwan. Perhaps Eddie an African American that has gone several times as a small sample of the achievers.
These are not made up referals  you can follow there own training and posts on Wealthy affiliate on a regular basis

What do you do now?

https://my.wealthyaffiliate.com/createaccount/girlyoneFirst of all put your credit card away, You are not going to need it.
Next, log into wealthy affiliate with your name and email and have a look around. Try a few things, take basic training, follow a couple of achievers and set your goals. Upgrade when you want to not when you are told. Here we discuss writing a basic business plan on a budget.

Are there any upsells?

This is an interesting discussion because basically there is no Upsells. I am sure you have bought a product on the market for a low $7 price only to find you need the $39 value pack and the $79 much better value and finally the $199 all in wonder program.

But no upgrades at Wealthy affiliate other than a cheaper price for longer payments periods.

That my friends is my promise

Peter Hanley is my name and a long time member of Wealthy Affiliate. It comes with my personal recommendation  and guarantee