WP leads the easy way

 

WP leads the easy way. For years I did not understand getting a good stream of leads to my Webpage until I found this easy plugin that guaranteed me results.

Hi, My name is Peter Hanley and I have been on the internet for a few years.

What has always puzzled me was getting any amount of leads to a site?

Furthermore getting those leads to click on my product.

You build a great website and do all the SEO stuff and still, they don’t come.

First of all, you need to know how to build a great website using WordPress

the Worlds most used site builder.

To learn all about this I used a product called Wealthy Affiliate.

Now, this is a free site that gets you going.

Still, I struggled to get my leads just rolling in, I think some of the training was a technical issue that I could not quite grasp.

How do you know your site is set up properly?

Do you link to Google the biggest search engine?

Can you see the results in Analytics

These are the things I struggled with until I found the answer.

Unless you connect your site to the outside world you can not achieve a result

Maybe you have the best Keyword or the best and prettiest site but unless it is connected to Google You are spitting into the wind.

The answer when It came was so easy.

A simple WordPress plugin called Rapid SEO indexer.

First of all, they say this is a two click process and it is when you are set up.

You will achieve a Google index in a few minutes and then watch the leads come rolling in.

This will make a difference to your internet life.

Watch the video to see a new website ranked in just 30 seconds.

Connect to Google analytics and count the leads that can turn into sales.

STOP THE STRUGGLE

Install Rapid SEO on your website today.

Peter Hanley

Improve WordPress SEO

How to Improve WordPress SEO is a subject that is not as hard as it looks or sounds.

It is a simple matter of following some rules and starting at the right point.

Where to start?

WordPress

First of all Use Yoast SEO or All in one SEO Plugin

since these two plug Ins do most of the heavy lifting for you. As a result, I have always been a fan of Yoast SEO because it tells you where you are going wrong with instructions and a final green light on Writing and SEO

All in one SEO has good links to Google and social media so it adds many other benefits.

Of recent times I have started using both to cover every eventuality

Keywords

This is one of the most important features in WordPress that must be established before you start.

Your Keyword should be in your Title, your first paragraph and an H2-3 heading in a post or page.

When I started this post I started with a Keyword that has a reasonable chance of being rated. I used the free Jaaxy tool at Wealthy Affiliate to find out the traffic and degree of difficulty. Consequently, I  built the post around that set of words

How to Improve WordPress SEO

Content is King and the set up is important. Each post should be a minimum of 300 words with a target finish at about 1500 words.
You need at least 5 headings and a dozen or more paragraphs.
Spell check is imperative and I use a three-fold approach. I have Grammarly installed for all writing, This is a free Product from the net. My Template builder has word and grammar check installed and when I transfer to Word Press I use their one. Yes, you may mess up the odd word but generally, end up with a great product.

Pictures make it easy to read as do short sentences.
Hence the use of subheading after no more than 300 words is vital.

Pictures

A really important part of the page. They should relate to what you are writing about and have The Alternative text box filled out with your page title

Social Media

Linking social media to your website will really help your results.
I always recommend you being on LinkedIn with a photo and good Bio coming back to the site. Then it’s your choice on Facebook ( recommended)

Instagram or any others

Google plus

Being seen on Google, Bing and other search engines is an absolute must.

Therefore your SEO plugins will help with this.

 

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The next easy way to SEO

One other critical element is knowing that your site is properly set up.

For Beginners and Not so beginners, this is quite difficult. I use a cheap
plugin called SEO Audit.

It fixes small errors and tells you where you can improve the site. You can buy it at Warrior forum for just a few dollars in a one-time payment for all your sites. A really good investment. SEO Audit

Conclusion

Following the rules and using the tools available does make a horror job somewhat achievable.

Finally, There is a lot of free training at Wealthy Affiliate and I recommend you venture there for a look.

Furthermore, the training will provide a greater insight into the subject

Peter Hanley

Home

Work from home ideas. Can you do it and make money?

Here I cover just a few topics that lead to my free book that has over 69 pages of ideas.

 

Multi level marketing

This is probably the easiest venture to embark on but comes with some cost involvement and a lot of time contribution.

There are many MLM opportunities and you will know some of them by name.

Amway

Tupperware

Herbalife, Arrix and Kyana are into nutrition

Nuskin and other cosmetic builders

 

There are legal and bookkeeping plus many others that can be searched online.

Most likely you will be approached at some time with a great opportunity that will take your fancy.

You will get stories of the money made and career opportunities.

This is mostly for the top 10 producers, the rest work their butts off trying to keep afloat.

It is, however, a good training ground. They have set formulas and If you follow the guidelines you may be relatively successful, Top 10% unlikely.

Making things at home

This is ideal if you have a particular skill set or interest. Toys, plants, clothing etc come to mind.

A friend of mine sells flowers in peak times. She goes to the markets, buys up flowers and then sets up a roadside stall.

This works well for Mothers day, and other public holidays but any weekend will probably achieve a result.

The other is buying cheap fruit from the grower and bundling it up on a roadside stall, You might get moved on by the council authorities occasionally but you can live with that.

We could include Vegetables as well in season

Selling on eBay

What have you got to sell? You can buy cheap goods from Alibaba or others in China and resell under your own name.
What can happen is that people also search the wholesale site and buy cheaper than with you.

Always trial a product before you go full-fledged into this.

You might get products from other areas that are collectables and resell to your area.

Team jumpers or artefacts are a good example

Selling on Amazon

You can Go to Amazon university and learn a new trade. Takes a while and commissions are low and if you can’t manage to sell they close your account.

While it was good in the past maybe we have moved on. They certainly own the market and affect other businesses.

 

Internet affiliate sale

If you want to learn all about the internet be prepared to spend some time and a little money.

Furthermore, one site that has it all for free is Wealthy affiliate where you can learn the whole roll without spending a dime. Most of us on the Internet have invested in all sorts of training and programs to reach a level of competency

 

Conclusion

In conclusion, my full book is available for free at 100 home business ideas with over 100 great ideas.

 

 

Peter Hanley

The crowd rushing to a launch of my book.

              Working from home ebook

Some time ago I wrote on working from home ebook. It was at the start of my training at Wealthy Affiliate course and I thought it was a good idea.

What I forgot to do was promote it. Naturally, the take up was slow in fact very slow so it has resided dormant for over a year.

Now being active in the community forum at  Wealthy Affiliate  I have got a new incite and enthusiasm so I have updated the book and inserted a few free giveaways and bonuses.

One of the other WA people is getting so many hits on her book that I was embarrassed I had done so badly.

 

That is the beauty of working in a good forum environment.
It has driven me to do something, got me off my butt and pushed me to achieve.

Writing an ebook

Writing an e-book is time-consuming and needs constant attention but at least you have done it. Include lots of ideas and pictures and don’t get too technical.

Working from home.

This was a challenge that I was presented with a few years ago. Just do it for one month whilst we move office I said. Now eight years later I am still at home operating a business.

There are many advantages in this and I believe the biggest is a time advantage. No travelling to and from work, no parking, water cooler chats and varied hours. As an early riser, I have done an hours work before the morning arrives.
The main downside is having people to bounce ideas off and contribute to tasks.

The cloud environment.

A few years ago this would have been a major issue but now everything is online. we share a diary, accounting, business backend and email etc.

When writing a book you find a subject of interest and build from there. Well, business is my interest and that’s why 100+ great business ideas was born,

 

Take it for free, be my guest and grab some ideas.

 

Peter Hanley

Home

 

 

 

email v SMS in marketing.

I am often asked which one a business should use to get maximum benefit in marketing.

As a result and having used both they have very different roles and should not really be compared as a tool.

While both are a  contact medium and probably go to a similar customer they serve radically different purposes.

First of all, let’s look at some differences

email

Email can be used in a lot of ways and many different purposes.

In the olden days, a couple of years back, emails were for computers and SMS for mobile phones.

Not anymore. Most phone users now have an email address linked to the mobile  plus the recent increase

In SMS to email has broken the mould. Both can be used the same way.
emails can be a single send or automated in a series to tell a story.

SMS

The main difference is in the message. The email can be long and involved with pictures but the humble SMS can only be around  160 character messages.
That changes the playing field quite a lot.

cost of email v SMS

Emails can be virtually free other than some sort of background plan that you send from.
Whereas SMS are usually charged per message. This gives an entirely different cost structure to your marketing.

 

 

The benefit of email v SMS

Therefore the main benefit from my point of view is in customer reaction.

Generally, an email may sit around waiting time to be responded to as there is no urgency. Open rates are relatively low
depending on things like headlines, calls to action etc. In a broadcast, open rates can be down in single figures with a high rate of about 50%. So much is wasted.

Open rates in SMS is very high, above 80% generally. The best part is that the response is generally instant.

Hence yes, I will do this, no I won’t, delete the message and move on.

A customer of mine sent 130 SMS messages to past clients that had not booked for a long time.
It was in a health club style operation where memberships went for a period of time. Value about $500.

Especially relevant was that the result was 30 bookings within the hour.

Conclusion

In conclusion,  choose your vehicle depending on what you want to achieve. I always recommend in any marketing plan that you analyse the financial impact v Cost. Did it get me business, how much and at what cost.

Remember to include set up and wages cost as time is money because this reflects true value.

Send  1000 SMS at say $200 and get a 15 % response rate V 1000 emails at almost zero cost for a 1% return.
You do the Math on this depending on what you are selling.

Both these products should be used regularly in your marketing practice.

Peter Hanley is the owner of Verdi messaging and provides support and training on both items.

Home

Especially relevant is that you have good information at hand and furthermore conform to local laws

SEO with internet marketing

This is just the tip of the iceberg in detailing all you need to know about this great subject.

Let’s clear up a couple of points first before we dig right in.

SEO is Search Engine Optimization or being found on the Internet when people are looking for you or what you sell.

Search engines like Google, Bing and Yahoo convert words that you enter linking to what you want.

They then take you to your web page.

 

What is Internet marketing?

Internet marketing comes in many forms. Wikipedia

Web pages

Social media Facebook, Instagram, Snapchat etc

Blogging

Email marketing

Ads, display, pop up, follow or retargeting,

Any marketing done through the Internet is included.

How does SEO affect Internet marketing

SEO is the road to you, it is your address, where and what you sell and it needs to be done correctly.

You must be easy to find at any time someone does a search on the internet. Either by your name, product, brand or location. You may want to buy a pair of shoes, Nike, Runner, male sizes 8+ in Earls court London area.

OK, one advert, 88 search results with eBay and Gum tree plus a host of other topics. One store stocks them.

Where would you go?

Keywords which ones?

You have Broad Keywords and niche keywords and they are different but the same.

If you search Health products, for instance, you have 1.53 billion searches to be found using this broad term.

“Health products in the UK to cure arthritis in young people” long tail keyword about 2 million searches.

But how can you be on page one of 2 million searches?

Well, first up you can buy a position at the top of the list. Every time someone clicks on you it costs money.

AD words Is a great example of this and the cost varies on demand. When it started you paid pennies now in tens of dollars per click.

The other way Is SEO. Now, this is a skill set you would need to learn or buy. It has many variables with the main ones being Keywords, site trust, domain address, quality of web page etc

If your domain name was ww.healthproductsintheUK.com you start at the head of the queue for searches in that term.

Meta description. Now we are getting technical but basically what your web presence is about. So if I arrive at Nike shoes in my suburb and there are several choices I will pick the one with the best description or sale patter or discount.

What tools can you use for WordPress?

There is any number of people that sell you on this. I get about three emails a day promising to better my SEO.

If you are using a WordPress site there are a couple of great Plugins that help with this. Both Yoast SEO and All in one SEO are great tools of the trade. They prompt you to load in your keywords your meta description and other vital components

Where do You get training on web building?

This is a very extensive category that can not be answered in a 1000 or so word article.

I use Wealthy affiliate for all my training from start to finish. It’s free to start and provides in-depth training.

What results do you expect with SEO

What you achieve with SEO is success or failure. Get found or get lost in the market.

You can have a nice web page, but if no one arrives at it you have nothing. As the old advertising slogan goes

“it’s like winking at a girl in the dark” Only you know.

 

 

 

In Conclusion

This is just the tip of the iceberg as I stated at the start.

It is things you must know if you are in business, not necessarily to do it your self but not get oversold.

 

 

Peter Hanley

Best way to advertise your business

Best way to advertise your business is an easy question with many answers to consider based on time, energy and financial input.

 

The olden days still apply.

But only if you want to stay there. Remember Yellow pages and the huge costs imposed on you. If you are new to business this was the main advertising portal and costs ran from a few thousand Dollars to tens of thousands. Google killed the yellow pages print edition.

Local business marketing

If you are a local business some rules still apply,
Shop front.
Street signs
Being nice to customers
Knowing your customer, not just high John but telephone number, email                                                  address and street address.
Reward Card or vouchers.

A form of internet marketing. Facebook, Instagram, Snapchat  or similar.

More old school ways

Email marketing or post box letter drop.

The best ways to advertise your business.

If you are not on the internet with a webpage plus other mediums you will miss out, probably end up out of business.

An example of internet marketing that worked

Near to me, within a few Klms radii are Four fish and chip shops servicing the local population. The latest entrant ran a promotion to win something like free fish and chips for a year. Everyone that walked into the shop gave an email address to enter the comp. Guess what, every month they mail me on a special. Perhaps a new dish, free chip upgrade or similar things.
This jogs my memory and I think Fish and chips that night.
Has this worked? Sure has, they are always busy whilst others are floundering.

Monthy cost of the promotion is really small the results really big.

 

One of the most inspiring transitions is the story of Kala Itsenis. Kala launched a fitness program using Instagram only and is now a multi-millionaire. Of course, Kala has now used all the mediums to success.

Facebook marketing

It still works.

I just did a whole article on this at  Facebook is it dying. 

Just blogging or paying for clicks will still achieve what you want.

Did I say WEB Page?

 

An absolute must for any business anywhere.

Who you are and what you stand for, hours of trading, what you sell.
about you, contact details, promotions